Roselle Danica Garcia
Parañaque City
Summary
Detail-oriented, attentive and decisive leader. With a dynamic blend of expertise and insight, this candidate possesses the capacity to propel business expansion and drive increased profitability. Demonstrating adeptness in devising and executing effective marketing tactics, overseeing social media platforms, coupled with a background in sales and the tourism sector, this candidate emerges as an optimal contender. This individual is a dependable and systematic professional proficient in managing multiple tasks while maintaining an upbeat outlook. Furthermore, excelling as a communicator, this candidate boasts superb interpersonal proficiencies.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Specialist
SPR Boracay Real Estate Inc.
05.2023 - Current
- Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content.
- Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
- Participated in brainstorming sessions to generate creative ideas for campaigns.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
- Managed paid social media advertising campaigns to reach and engage target audiences.
- Researched and identified new opportunities for increasing company's social media presence.
- Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
Sales and Marketing Specialist
Boracay Villas
05.2023 - Current
- Implemented marketing strategies to generate leads and increase sales revenue.
- Collaborated with sales and marketing teams to coordinate promotional activities.
- Examined needs, wants and spending patterns of target audience.
- Built relationships with customers and community to promote long term business growth.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
Social Media Marketing Manager
Meta Beach Bar
11.2022 - 05.2023
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Created social media content with consistent content and tone.
- Interacted well with customers to build connections and nurture relationships.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Continually maintained and improved company's reputation and positive image in markets served.
- Designed and implemented advertising and public relations activities.
Business Development Executive
Cocotel International Hotels & Resorts
05.2022 - 11.2022
- Responsible for Growth and Customer Acquisition using B2B methods.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
- Collaborated with Business Development and Marketing departments to support business objectives and client acquisition.
- Developed short-term and long-term business proposition and strategic plans to meet market needs.
- Initiated contact with prospects and conducted follow-up appointments to garner information and qualify leads.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Evaluated current service needs and product satisfaction levels with established clients to improve offerings.
Social Media Marketing Manager
Sky In The Lab (Sky Dominique)
06.2020 - 05.2022
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Monitor and report on effectiveness of marketing campaigns and social media efforts.
- Continually maintained and improved company's reputation and positive image in markets served.
Production Manager
V Printings
01.2018 - 06.2020
- Established clear priorities and production quality standards.
- Increased sales by 30%
- Reviewed work for quality and compliance with company standards and design specifications.
- Supervised ongoing daily production phases.
- Resolved issues quickly to maintain productivity goals.
- Increased customer satisfaction and grew business by maintaining close relationships with customers.
- Evaluated employee performance and provided feedback and training as needed.
- Analyzed and resolved worker problems and recommended solutions.
Customer Service Specialist
V Printings
06.2016 - 01.2018
- Created welcoming environment to optimize customer experience. Recommend improvements in products, packaging, shipping, service, and procedures to prevent future problems.
- Used consultative techniques to understand customer needs and make strategic referrals to business partners.
- Increased efficiency and team productivity by promoting operational best practices.
- Managed over 30-50 inquiries per day.
- Achieved high satisfaction rating through proactive one-call resolutions of customer issues.
Education
Bachelor of Science - Tourism Management
Southville International School And Colleges
Las Piñas, Metro ManilaBachelor of Science - International Business Economics And Diplomacy
St. Scholastica's College
Manila, Metro Manila, Philippines Skills
- Communication and Interpersonal Skills
- Social media management
- Business Development and Planning
- Creativity
- Analytical skills
- Customer Engagement Strategies
- Sales
- Marketing strategy development and execution
- Time management and attention to detail
Certification
Certificate of Attendance, Hotel Jen Manila by Shangri-La Hotels & Resorts
For successfully completing the Learn Program on
- Hotel Orientation
- How to make the First Impression
- Front Office Operations
- Events Management Process
- Cost Control and Purchasing
Timeline
Marketing Specialist
SPR Boracay Real Estate Inc.
05.2023 - Current
Sales and Marketing Specialist
Boracay Villas
05.2023 - Current
Social Media Marketing Manager
Meta Beach Bar
11.2022 - 05.2023
Business Development Executive
Cocotel International Hotels & Resorts
05.2022 - 11.2022
Social Media Marketing Manager
Sky In The Lab (Sky Dominique)
06.2020 - 05.2022
Production Manager
V Printings
01.2018 - 06.2020
Customer Service Specialist
V Printings
06.2016 - 01.2018
Bachelor of Science - Tourism Management
Southville International School And Colleges
Bachelor of Science - International Business Economics And Diplomacy
St. Scholastica's College
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