Rain Marc Macasero
Digital Content Analyst
Makati City
Summary
Seasoned Creative Designer offering 8+ years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Digital Content Analyst
Cambridge University Press and Assessment
Makati City
03.2019 - Current
- Contributed to creative process through original ideas and inspiration.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Enforced uniform style guide for project consistency across contributors.
- Presented concepts, copy and art during internal and client reviews.
- Implemented artistic vision to give art purpose and meaning.
- Managed technological considerations to transform and manipulate artwork.
- Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
- Oversaw implementation of editing, color correction and other post-production processes.
- Developed style guides to promote consistent branding across projects.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Managed projects from procurement to commission.
- Planned, designed, and scheduled phases for large projects.
- Achieved project deadlines by coordinating with contractors to manage performance.
- Developed and initiated projects, managed costs, and monitored performance.
- Met with customers to present mockups and collect information for adjustments.
- Developed creative design for print materials, brochures, banners, and signs.
- Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
- Worked with design systems to develop and present prototypes for focus group evaluation.
- Researched trends and projected industry changes to capitalize on emerging opportunities.
- Implemented design feedback from customers and internal stakeholders to improve project outcomes.
Freelance Multimedia Journalist
Living Productions
Toronto
04.2015 - 01.2019
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Proven ability to develop and implement creative solutions to complex problems.
- Organized and detail-oriented with a strong work ethic.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Gained extensive knowledge in data entry, analysis and reporting.
- Worked well in a team setting, providing support and guidance.
- Skilled at working independently and collaboratively in a team environment.
- Worked effectively in fast-paced environments.
- Developed strong organizational and communication skills through coursework and volunteer activities.
- Learned and adapted quickly to new technology and software applications.
Education
Bachelor of Arts - Industrial Design Technology
Southern Luzon State University
Lucban Quezon 07.2013 - 08.2017
Skills
Project Management
Timeline
Digital Content Analyst
Cambridge University Press and Assessment
03.2019 - Current
Freelance Multimedia Journalist
Living Productions
04.2015 - 01.2019
Bachelor of Arts - Industrial Design Technology
Southern Luzon State University
07.2013 - 08.2017