Rafael Maria Fausto Anonas
Antipolo
Summary
Agro-industrial and agribusiness executive with more than 20 years of experience in operations, strategy, and general management. Background covers inputs, feed, seeds, rendering, and farmer financing. Experienced in reorganizing companies for scale, guiding compliance systems, and working across both private and public sectors. Experienced in dealing with international headquarters and global partners, with a consistent focus on field execution. Hands-on style and the ability to balance strategy with day-to-day realities.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Chief Operating Officer
Kita Agritech Corporation
01.2025 - Current
- Luzon-wide coverage, enrolling over 1,800 farmers into the Farmer Kita Program, covering more than 2,000 hectares planted to rice, corn, and high-value crops.
- Reorganized operations to focus on agri inputs and integrated value chain financing.
- Operationalized the integration of financing, crop advisory, crop insurance, and inputs distribution into a seamless system—drawing on agricultural expertise and field experience to make the model workable at scale.
- Streamlined internal systems to prepare for regional expansion.
Vice President, Head of Agri Inputs
Kita Agritech Corporation
01.2023 - 01.2025
- Established the Farmer Kita program, bundling inputs, financing, and advisory.
- Worked with DA, LGUs, NGOs, and Landbank to expand farmer participation.
- Improved farmer retention and yields through timely input distribution.
Business Development Manager – AgriTech
True Digital Philippines
01.2022 - 01.2023
- Reported to regional HQ in Thailand to align Philippine agri-tech projects with group priorities.
- Introduced IoT-based livestock monitoring and satellite crop forecasting.
- Worked with the Department of Agriculture on pilot projects.
Vice President – Business Development & Sales Excellence
First Tramo Holdings / BerzeliusPH
01.2019 - 01.2022
- Oversaw B-MEG Feeds sales operations in Nueva Ecija.
- Managed warehousing and logistics hubs in Nueva Ecija, Bulacan, and Batangas.
- Increased portfolio revenue from PHP 1.6B to PHP 3.3B during the pandemic through logistics and government coordination.
- Executed land acquisition and compliance for the 4-hectare Bulacan warehouse.
- Established BerzeliusPH, a poultry rendering plant, including permitting, environmental compliance, and importation of factory equipment.
Trade Business Manager – Feeds and Seeds
Zemina Centrale / SeedlinkPH
01.2017 - 01.2019
- Managed SeedlinkPH, the local arm of United Genetics (USA) under the Kagome Group (Japan).
- Introduced Red Superior onion and Arizona potato, expanding adoption in Nueva Ecija, Mindoro, and Benguet.
Business Development & MIS Manager
ACES AMC Group Holdings / ACEnvirons
01.2013 - 01.2017
- Based in Nueva Ecija and Isabela, handled B-MEG feed milling, Magnolia poultry dressing, poultry by-product rendering, and Shell lubricants distribution.
- Rolled out SAP Business One across multiple divisions.
- Introduced QR-based inventory systems for waste reduction and traceability.
- Managed poultry rendering operations, handling LGU and DENR compliance.
- Served as QMR for ISO 9001:2008 and ISO 22000:2005.
Education
History Short Course -
Harvard Extension School
Cambridge, MA01.2002
AB Humanities - Entrepreneurship
University of Asia and the Pacific
01.1999
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Maria Montessori Foundation
01.1993
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Xavier School
01.1991
Skills
- Multinational exposure through reporting to True Digital Group HQ in Thailand, aligning local execution with regional strategy
- Drove SeedlinkPH, linking Philippine agriculture with United Genetics (USA) and Kagome Group (Japan) innovation pipelines, expanding seed adoption
- Expanded agro-industrial operations with new facilities and distribution hubs in Nueva Ecija, Bulacan, and Batangas, supporting portfolio growth from PHP 16B to PHP 33B during the pandemic
- Strengthened compliance by embedding ISO standards, SAP systems, and environmental controls in poultry rendering, feed milling, and agri-inputs operations
- Operationalized an integrated farmer support framework at Kita Agritech, combining financing, insurance, advisory, and inputs distribution into a single scalable system
- Handled land acquisition, compliance, and importation requirements for warehouses and rendering facilities, ensuring expansion readiness and regulatory alignment
- Built and guided teams across sales, operations, and compliance, maintaining steady performance in regulated and competitive environments
Certification
- Quality Management Representative – ISO 9001:2015
- DA-Accredited Responsible Care Officer – Fertilizers and Pesticides
- Six Sigma White Belt
CERTIFICATIONS & LANGUAGES
Languages: Fluent in English and Filipino | Basic Portuguese and Spanish
Timeline
Chief Operating Officer
Kita Agritech Corporation
01.2025 - Current
Vice President, Head of Agri Inputs
Kita Agritech Corporation
01.2023 - 01.2025
Business Development Manager – AgriTech
True Digital Philippines
01.2022 - 01.2023
Vice President – Business Development & Sales Excellence
First Tramo Holdings / BerzeliusPH
01.2019 - 01.2022
Trade Business Manager – Feeds and Seeds
Zemina Centrale / SeedlinkPH
01.2017 - 01.2019
Business Development & MIS Manager
ACES AMC Group Holdings / ACEnvirons
01.2013 - 01.2017
AB Humanities - Entrepreneurship
University of Asia and the Pacific
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Maria Montessori Foundation
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Xavier School
History Short Course -
Harvard Extension School
OTHER EXPERIENCE
- VP for Operations, Happy Feet Sandals (2004–2013)
- Corporate Secretary, RDA Holdings Inc. (2005–2015)
- Restaurant Manager, D’Angelo’s Sandwich Shops, MA, USA (2001–2003)
- Technical Sales Manager, Network Solutions and Enterprises (1998–2000)
- Brand Manager, SIME Tyres SDN BHD & Ultrachem Lubricants USA (1997–1998)
Community Service
Educhild QC East, Facilitator
Executive Committee, Asian Institute of Family and Marriage (AIMFam)
Soccer Dad
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