QUEENNIE DRAIN

• In-charged of the entire Pet Supplies category and closely working with Account Managers from different business units to maintain categories momentum.
• Keeping track of KPIs and key battles monthly :

-Studies and researches category trends and compare with online performance

-Plan activations & campaigns and team activities to close the gap and meet the requirements

-Aligns and works closely with key drivers both brands and sellers to maintain supply and discuss business opportunities

- During mega campaigns, closely monitoring deal hunting and campaign preparation. Response and utilize available assets on the actual day based on buying behavior.

• Mentored category operators and account managers- 1 reporting to me and 2 fresh graduates for Groceries categories.

• Initially handled two commercial categories Groceries and Pet Supplies for both Marketplace and LazMall. Come 2020, solely focused on Pet Supplies and resulted sales growth of 1.3x and 1.5x for 2021.
• Proved successful working within tight deadlines and fast-paced atmosphere.
• Secured campaign allocation and pushes like EDM, app pushes, social media posts livestream and all potential assets to awareness drive traffic to the category which translated to triple digit growth of buyers YoY.
• Aside from handled accounts, also assigned as PIC for Virtual KAMs based in Bicol to improve collaboration with category teams

-Prepared variety of different written communications, reports and documents- online worksheets, cheat sheets and calendars.

-Demonstrated willingness to help wherever needed. Used critical thinking to break down problems, evaluate solutions and make decisions to help accounts.

-Developed and maintained courteous and effective working relationships.

• Searched for potential sellers and brands to onboard through cold calling , research and identification of business opportunities.
• Achieved monthly target at least 100 leads and 10 secured accounts to go live per month considering also the category priorities.

• Managed and trained newly onboarded sellers under Fashion, Toys Kids & Babies and Groceries during incubation period of 3 months.
• Main KPI are to increase online assortment, secure deals and campaign participation to boost their sales. Average target assortment per month is around 1,200 to 2,000 products.
• Introduced new programs and product development to sellers to utilize their selling tools.
• Listened attentively to client feedback and help them with issues to create stronger relations.