Pompey Cezar Perez
Cainta,Philippines
Summary
Senior Retail Sales & Operations Leader with 22+ years of progressive experience in multi-store operations, business expansion, sales growth, and people leadership. Proven track record managing 84 stand-alone stores and 94–100 retail counters, with experience across major Philippine retail accounts. Delivered 105–115% of sales targets and 10–15% YoY growth, while leading SOP development, manpower, inventory, OPEX, merchandising, and business operations. Strong in commercial strategy, operational excellence, team development, and driving profitable growth.
Overview
22
22
years of professional experience
Work History
Sales and Operations Manager
Kegitar Home Inc.
Las Piñas, Phillipines
02.2024 - 01.2026
- Directed end-to-end sales and operations across 94–100 retail counters within Ace Hardware, True Value, Homeworld, Handyman, and other key retail accounts, overseeing sales performance, manpower, inventory, merchandising, and operational execution.
- Led a multi-level retail organization comprising Sales Staff, Coordinators, Area Supervisors, an Assistant Operations Manager, and back-office personnel, ensuring alignment with business objectives and operational standards.
- Developed and executed sales strategies that delivered approximately 105–115% of targets and contributed to 10–15% year-on-year sales growth, through performance management, account development, and targeted commercial initiatives.
- Managed key retail accounts and developed new business partnerships to expand market reach, strengthen customer acquisition, and generate incremental revenue.
- Led sales capability development programs, conducting structured training, product knowledge sessions, sales coaching, competitions, and personalized development plans to improve team performance and conversion.
- Monitored and analyzed sales KPIs, market trends, customer behavior, inventory levels, manpower productivity, and competitor activities to identify opportunities, address performance gaps, and support data-driven business decisions.
- Established and improved SOPs, sales processes, reporting systems, and operational controls to strengthen execution, accountability, efficiency, and cost management across the organization.
- Oversaw inventory planning, procurement, replenishment, and stock availability, applying demand-based ordering principles to maintain appropriate inventory levels while minimizing overstock and operational costs.
- Managed department budgets and operating expenses, allocating resources effectively while maintaining focus on profitability and sustainable business growth.
- Conducted regular field visits, store audits, performance reviews, and business reviews, implementing corrective and strategic action plans to improve sales and operational results.
- Collaborated cross-functionally with Marketing, Product Development, and other internal teams to develop promotional materials, align product offerings with customer demand, and capitalize on market opportunities.
- Supported the implementation of technology and CRM systems to improve sales monitoring, customer management, reporting accuracy, and operational visibility.
- Utilized digital channels including Facebook, Instagram, and YouTube to support product promotions, events, and customer engagement initiatives.
- Ensured compliance with company policies and applicable legal and regulatory requirements affecting sales, retail operations, and business activities.
- Prepared and presented sales forecasts, operational reports, business reviews, and strategic action plans to the General Manager, providing insights to support management decision-making.
- Led regular management and team meetings to review targets, business performance, operational concerns, and action plans, fostering accountability and continuous improvement.
- Streamlined sales and operational processes to improve productivity, enhance customer experience, and reduce unnecessary operating costs.
Senior Operations Manager
CODO – Closeouts Overruns Designer Outlets
Cebu City, Phillipines
02.2013 - 09.2023
- Directed nationwide retail operations and expansion of 84 stand-alone multi-brand stores, carrying shoes, bags, shirts, pants, fashion accessories, and convenience-store sections, with store formats ranging from 30 sqm to 1,500 sqm.
- Led end-to-end new store development and openings, overseeing site readiness, store setup, manpower, merchandising, inventory, operational requirements, and pre-opening execution through successful store launch.
- Built and implemented standardized SOPs, operating guidelines, and retail manuals from the ground up, strengthening operational consistency, accountability, and execution across the store network.
- Drove overall store performance and commercial execution, covering sales, merchandising, marketing initiatives, inventory, KPIs, manpower productivity, customer service, and operating expenses.
- Led and developed multi-location retail teams through recruitment support, onboarding, training, coaching, performance management, and succession development to build a capable and accountable organization.
- Established strong operational controls through regular store visits, compliance checks, cash audits, inventory reviews, and performance evaluations, identifying operational gaps and driving corrective actions.
- Oversaw inventory and stock availability across the retail network, working closely with warehouse, logistics, suppliers, and store teams to improve replenishment, stock movement, and product availability.
- Managed cross-functional and external stakeholders, including suppliers, contractors, mall management, logistics partners, and internal departments, to ensure timely execution of business and expansion requirements.
- Managed OPEX, budgets, and resource allocation while balancing operational requirements, cost efficiency, and business growth objectives.
- Analyzed sales and operational performance and prepared forecasts, management reports, business reviews, and action plans for senior leadership to support strategic planning and decision-making.
- Supported the development of e-commerce and digital marketing initiatives across multiple channels, integrating digital activities with the overall retail business.
Department Manager – Electrical & Furniture
The Landmark Incorporated
Ayala Center Makati
07.2011 - 01.2013
- Directed the overall operations and sales performance of the Electrical & Furniture Department, managing daily retail activities, sales targets, merchandising, inventory, manpower, and customer service.
- Led and coached department personnel, providing guidance, sales training, performance feedback, and daily direction to achieve sales and service objectives.
- Developed and implemented sales strategies and action plans to maximize department revenue, improve productivity, and achieve monthly and annual targets.
- Monitored sales performance, KPIs, inventory levels, stock availability, and product movement, taking corrective action to address gaps and improve results.
- Managed product assortment, merchandising, and visual presentation to maximize selling space, enhance product visibility, and improve customer engagement.
- Coordinated with suppliers, buyers, warehouse, and other internal departments to ensure timely replenishment, proper product availability, and smooth operational execution.
- Conducted regular inventory checks, stock audits, and operational reviews to maintain inventory accuracy and minimize discrepancies and losses.
- Handled customer concerns and service issues, ensuring timely resolution and maintaining high standards of customer satisfaction.
- Assisted in manpower scheduling, staffing requirements, training, and performance evaluation to maintain efficient department operations.
- Monitored departmental expenses and resources while ensuring proper implementation of company policies, procedures, and internal controls.
- Prepared and submitted sales, inventory, and operational reports to management, providing recommendations and action plans to improve department performance.
- Maintained compliance with company standards, safety procedures, merchandising guidelines, and other operational requirements.
Store Manager
Robinsons Handyman Incorporated
Starmall Alabang
08.2009 - 05.2011
- Directed the overall operations and business performance of the store, overseeing sales, customer service, manpower, inventory, merchandising, and daily store execution.
- Led and developed the store team through daily coaching, sales guidance, performance monitoring, and regular team briefings to achieve sales and service objectives.
- Developed and implemented store-level sales strategies and action plans to drive revenue, improve productivity, and maximize sales opportunities.
- Monitored daily, weekly, and monthly sales performance and KPIs, identifying gaps and implementing corrective actions to achieve business targets.
- Managed inventory operations, including stock receiving, replenishment, stock transfers, inventory accuracy, and availability of fast-moving products.
- Oversaw merchandising and visual presentation to maximize selling space, improve product visibility, and maintain company standards.
- Managed store expenses, manpower scheduling, and resource allocation while maintaining operational efficiency and cost control.
- Conducted regular inventory, cash, and operational audits to ensure accuracy, compliance, and proper implementation of company controls.
- Coordinated with warehouse, suppliers, mall management, and head office departments to resolve operational concerns and ensure uninterrupted store activities.
- Handled customer concerns and service recovery, maintaining high standards of customer satisfaction and store service.
- Ensured compliance with company policies, safety procedures, loss-prevention standards, and other operational requirements.
- Prepared and submitted sales, inventory, manpower, and operational reports to management, providing recommendations to improve store performance and profitability.
Store Head
Planet Sports Incorporated
Glorietta Makati & Rockwell Power Plant
07.2004 - 07.2009
- Directed the overall sales and daily operations of Planet Sports stores at Glorietta Makati and Rockwell Power Plant, ensuring achievement of sales targets, customer service standards, and operational objectives.
- Led and coached store teams, managing manpower deployment, staff scheduling, daily briefings, sales coaching, and performance monitoring.
- Developed and executed store-level sales strategies and action plans to maximize revenue, improve conversion, and capitalize on customer and market opportunities.
- Monitored daily, weekly, and monthly sales performance and KPIs, identifying gaps and implementing corrective actions to achieve targets.
- Managed inventory operations including receiving, replenishment, stock transfers, stock accuracy, and product availability across assigned stores.
- Oversaw visual merchandising and product presentation, ensuring proper brand standards, product displays, and effective utilization of selling space.
- Maintained strong product knowledge across major sports and lifestyle categories, coaching staff to effectively communicate product features, benefits, and value to customers.
- Conducted regular stock, cash, and operational checks to ensure compliance with company policies and minimize inventory discrepancies and losses.
- Handled customer concerns and service recovery, ensuring timely resolution and maintaining high standards of customer experience.
- Coordinated with head office, warehouse, suppliers, mall management, and other departments to resolve operational requirements and ensure smooth store activities.
- Managed manpower productivity, operating resources, and controllable store expenses to support efficient and profitable operations.
- Prepared and submitted sales, inventory, manpower, and operational reports to management, providing recommendations to improve store performance.
- Ensured compliance with company policies, loss-prevention procedures, safety standards, and operational guidelines.
Education
BS - Computer Science
AMA Computer University
Makati City, 0001-2000
Skills
- Retail operations
- Sales forecasting
- KPI analysis
- Budget management
- Inventory control
- SOP development
- Store expansion
- Client relationship management
- Cross functional coordination
- Target achievement
- Team leadership
- Performance coaching
- Customer service excellence
- B2B sales expertise
- Decision-making
- Microsoft Excel
Timeline
Sales and Operations Manager
Kegitar Home Inc.
02.2024 - 01.2026
Senior Operations Manager
CODO – Closeouts Overruns Designer Outlets
02.2013 - 09.2023
Department Manager – Electrical & Furniture
The Landmark Incorporated
07.2011 - 01.2013
Store Manager
Robinsons Handyman Incorporated
08.2009 - 05.2011
Store Head
Planet Sports Incorporated
07.2004 - 07.2009
BS - Computer Science
AMA Computer University