Philip pahila
Marketing
Iloilo city,Philippines
Summary
Results-oriented Loans Marketing Specialist with expertise in market analysis and campaign development. Drives collaborative initiatives to boost marketing effectiveness and employs data-driven strategies for targeted market optimisation. Strengthens client relationships to support sales initiatives and enhance customer engagement.
Overview
10
10
years of professional experience
Work History
Marketing Specialist
UCPB Savings Bank
07.2011 - 07.2021
- Developed comprehensive marketing strategies to enhance brand visibility and increase market share.
- Helped teams reach ambitious sales objectives with multi-channel marketing campaigns.
- Collaborated with sales teams to align marketing strategies with sales objectives, contributing to revenue growth.
- Monitored marketing and sales performance, implementing innovative methods to achieve effective results.
- Used data to build strategies for targeting specific markets and consumer demographics.
- Participated in department meetings to generate new ideas for upcoming projects.
Collection Specialist
UCPB Savings Bank
07.2011 - 07.2016
- Utilised negotiation and persuasion skills to encourage timely debt settlement from clients.
- Implemented effective collection strategies to reduce the percentage of overdue accounts.
- Investigated late or unrecovered payment reports to identify circumstances and determine appropriate collection actions.
- Documented debt collection values and updated customer balances to reflect cleared or new totals.
- Analysed debtor accounts to identify patterns and recommend preventive measures for future occurrences.
- Drew up official agreements of payment satisfying both parties.
- Requested and collected charity payments via telephone or email.
- Mentored new members on scripts, strategies and company information to maximise performance.
- Reinforced the importance of credit control policies within the company to safeguard financial stability.
Education
Bachelor of Science - Bachelor of Science in Commerce - Major in Management
Central Philippine University
Lopez Jaena St. Jaro, Iloilo City01-2010
Skills
- Digital marketing
- Campaign development
- Social media strategy
- Market analysis
- Performance monitoring
- Brand management
- Sales strategy
- Sales collaboration
- Client relationship building
- Video editing
Accomplishments
- Recognized by management for Three consecutive years as Top 1 Collections Specialist - bank wide
- Recognized by management for Three consecutive years as Top 2 Marketing specialist - bank wide
Timeline
Marketing Specialist
UCPB Savings Bank
07.2011 - 07.2021
Collection Specialist
UCPB Savings Bank
07.2011 - 07.2016
Bachelor of Science - Bachelor of Science in Commerce - Major in Management
Central Philippine University