PAULO Z. DELA CRUZ
Marikina City
Summary
With over 15 years of experience in the technology industry across the APAC region, this dynamic sales professional consistently achieves and exceeds targets. Specializing in leveraging technology as a strategic enabler to enhance business processes, with a strong grasp of financial metrics to effectively justify investments and develop viable business models. The results-oriented approach is rooted in a deep understanding of business profitability, excelling in accurate pipeline management and forecasting to drive revenue growth.
Overview
18
18
years of professional experience
Work History
Sr. Sales Development Representative SEA
Zendesk
02.2024 - Current
- Over achieved FY24 target quota at 118%
- Focus territory: PH, MY, VN, TH, Rest of Asia
- Over achieved Q1 2025 target quota at 114%
Sales Business Development
ELMO Software
05.2023 - 01.2024
Customer Success & Sales Development Representative (Hybrid Role)
Absolute Vision Technology (AVT)
08.2021 - 03.2023
- Customer Success: Worked as a Project Assistant Manager for SMB new logo deals, responsible for end-to-end project management and support
- SDR: Generated new qualified opportunities for the Sales Team from inbound and outbound sources, interacting with prospects via telephone, email, and social media with high attention to detail
Business Development Representative
Salesforce.com
11.2017 - 01.2020
- Established and expanded relationships with key customers (3000+), ensuring timely contact and proactive marketing
- Conducted data analysis to plan strategic approaches for unique enterprise accounts, consistently exceeding quotas for scheduling meetings and growing opportunities
- Nominated and awarded for performance achievement every quarter
Inside Sales Representative - APAC | SEA
Anaplan Asia Pte Ltd
10.2015 - 03.2017
- Developed opportunities for the sales team through prospecting and marketing leads, consistently achieving qualified opportunity quotas
Channel Business Development - APAC
AspenTech
02.2015 - 10.2015
Channel Sales Account Manager - APAC
NetSuite
04.2013 - 02.2015
- Collaborated with ASEAN and ANZ Channel Partners to identify and qualify sales activities and strategies, achieving 113% of quota for FY13 and outstanding performance in FY14
Business Development Consultant - Fusion Middleware
Oracle Corporation
06.2010 - 03.2013
- Proactively identified, qualified, and processed new and existing customer leads, achieving quarterly quotas
- Generated over $1.3 million in pipeline every quarter and $1 million in revenue for FY11 and FY12, recognized as Top Rep Asean Ord for three consecutive quarters
Field Sales Account Manager
Fuji Xerox Philippines, Inc.
05.2007 - 04.2009
- Managed new and existing accounts, achieving Php 3 million in sales in one quarter and awarded Rookie of the Year
Education
Bachelor of Arts - Business Administration, Major in Management
Colegio de San Juan de Letran
01.2006
Skills
- Sales
- Negotiation
- Prospecting
- Lead Generation
- Cold Calling
- Closing Sales
- Channel Management
- Product Management
- Market Development
- Sales Revenue Forecasting
- PaaS
- SaaS
- AI
- Business Automation
- CX platforms
- EPM/CPM
- HRIS
Skills
Sales, Negotiation, CRM, Volume Licensing, Prospecting, Lead Generation, Cold Calling, Closing Sales, Channel Management, Product Management, Solution Advisory, Market Development, Sales Revenue Forecasting, PaaS, SaaS, AI, Business Automation, CX platforms, EX Platforms, HRIS
Timeline
Sr. Sales Development Representative SEA
Zendesk
02.2024 - Current
Sales Business Development
ELMO Software
05.2023 - 01.2024
Customer Success & Sales Development Representative (Hybrid Role)
Absolute Vision Technology (AVT)
08.2021 - 03.2023
Business Development Representative
Salesforce.com
11.2017 - 01.2020
Inside Sales Representative - APAC | SEA
Anaplan Asia Pte Ltd
10.2015 - 03.2017
Channel Business Development - APAC
AspenTech
02.2015 - 10.2015
Channel Sales Account Manager - APAC
NetSuite
04.2013 - 02.2015
Business Development Consultant - Fusion Middleware
Oracle Corporation
06.2010 - 03.2013
Field Sales Account Manager
Fuji Xerox Philippines, Inc.
05.2007 - 04.2009
Bachelor of Arts - Business Administration, Major in Management
Colegio de San Juan de Letran
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