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Bringing 15 years of brand marketing experience spanning across the healthcare and consumer packaging goods (CPG) spaces. Proven success in building & leading local ‘360’ marketing plans that increase brand awareness & new user product consumption. Led multiple blockbuster, pharma product launches in Global and US markets targeting healthcare professionals and patients via multiple communication channels.

• Working as an ASSISTANT BRAND MANAGER at MIR GROUP and Brand custodian of 5 concerns (Mir Cement Ltd.; Mir Concrete Block; Mir Ready Mix Concrete; Mir Real Estate Ltd.; Mir Info Systems Ltd.) and have 13 years of experience in Branding, Promotion, Product Marketing, Offer Design, Campaign Coordination, Event Managing, Product Launching, Outdoor Branding, Vendor management, Promotional Item, Business Expansion, Graphic Designing, Digital Marketing, ATL, BTL Activities & PR issues.
• A Growth centric business leader, with a variable record of successful business development through rich capability in brand management & experience in managing complex business by developing relationships, convincing & executing strategic business development plans to achieve the final target.
• Passionate about directing a new strategy, content planning, budgeting, forecasting, critical situation handling, Teamwork, Case study & product penetration strategy in a competitive environment.

Strategic brand management professional with talent for leveraging industry and market trend knowledge to create innovative development plans. Proven history of building key partnerships and rapport with customers while improving TOMA levels on average by 15%, Engagement levels by 15% and conversion rates maintained at 25% which is above local market average. Excels in problem-solving, critical thinking and leadership to identify and capture opportunity to grow and succeed.

 Professional in brand management with experience driving impactful strategies and delivering results. Strong focus on team collaboration, adaptability, and achieving targets. Skilled in market analysis, campaign development and execution, and cross-functional coordination. Known for reliability and flexibility in dynamic environments. 

PAUL LORENZ CHUA

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Assistant Brand Manager

Assistant Brand Manager

Senior Brand Officer

Brand Officer

Brand Associate

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Bachelor of Science - Entreprenuership

H.S. Diploma - undefined

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Assistant Brand Manager

Assistant Brand Manager

Senior Brand Officer

Brand Officer

Brand Associate

Bachelor of Science - Entreprenuership

H.S. Diploma - undefined

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