Pauline Cinco
Tanauan, Province Of Leyte
Summary
Results-driven SEO Specialist and Account Manager with over 4 years of experience in developing and executing comprehensive strategies that drive measurable results for clients. Expertise in technical SEO, on-page optimisation and content creation, with ability to enhance website performance, increase organic traffic and improve keyword rankings.
Overview
9
9
years of professional experience
Work History
SEO Specialist
Star Digital Marketing
09.2024 - Current
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
- Managed multiple client accounts simultaneously, ensuring timely delivery of results-driven campaigns tailored to each specific business need.
- Spearheaded ongoing competitor analysis efforts to reveal new opportunities for growth and differentiation in the crowded marketplace.
- Analysed SEO outreach goals and presented findings to marketing team.
- Perform keyword research and competitive analysis to develop SEO strategies that align with client business goals.
- Optimise website content, structure, and metadata (title tags, meta descriptions, headings) to improve rankings.
- Implement and manage on-page and off-page SEO tactics, including link-building and content optimisation.
- Develop and write SEO-optimised content, including blog posts, articles, product descriptions, landing pages, and other types of written content.
- Conduct thorough technical SEO audits of client websites to identify issues such as site speed, crawl errors, broken links, duplicate content, and mobile optimisation.
- Optimize site structure, internal linking, URL structure, and XML sitemaps to improve search engine crawling and indexing.
SEO Account Manager
51Blocks
07.2023 - 08.2024
- Conduct comprehensive SEO audits for client websites to identify technical issues, content gaps, and on-page optimisation opportunities.
- Perform keyword research and competitive analysis to develop SEO strategies that align with client business goals.
- Optimise website content, structure, and metadata (title tags, meta descriptions, headings) to improve rankings.
- Implement and manage on-page and off-page SEO tactics, including link-building and content optimisation.
- Develop and write SEO-optimised content, including blog posts, articles, product descriptions, landing pages, and other types of written content.
- Conduct thorough technical SEO audits of client websites to identify issues such as site speed, crawl errors, broken links, duplicate content, and mobile optimisation.
- Optimise site structure, internal linking, URL structure, and XML sitemaps to improve search engine crawling and indexing.
On-Page SEO Specialist
Technico Digital Solutions Ltd
12.2021 - 06.2023
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
- Managed multiple client accounts simultaneously, ensuring timely delivery of results-driven campaigns tailored to each specific business need.
- Spearheaded ongoing competitor analysis efforts to reveal new opportunities for growth and differentiation in the crowded marketplace.
- Analysed SEO outreach goals and presented findings to marketing team.
- Perform keyword research and competitive analysis to develop SEO strategies that align with client business goals.
- Optimise website content, structure, and metadata (title tags, meta descriptions, headings) to improve rankings.
- Implement and manage on-page and off-page SEO tactics, including link-building and content optimisation.
- Develop and write SEO-optimised content, including blog posts, articles, product descriptions, landing pages, and other types of written content.
- Conduct thorough technical SEO audits of client websites to identify issues such as site speed, crawl errors, broken links, duplicate content, and mobile optimisation.
- Optimise site structure, internal linking, URL structure, and XML sitemaps to improve search engine crawling and indexing.
SEO Secondary Analyst
Coalition Technologies, Inc.
09.2020 - 08.2021
- Assist in conducting technical SEO audits to identify issues impacting search rankings (e.g., crawl errors, page load times, mobile optimisation).
- Support the optimisation of on-page elements, including meta tags, headings, images, and internal linking structure.
- Assist in optimising content to align with target keywords and SEO best practices.
- Conduct competitive analysis to monitor competitor SEO performance and uncover gaps or new opportunities.
- Support the link-building team by identifying link-building opportunities and assisting in outreach efforts.
- Assist the team in implementing improvements related to site architecture, site speed, mobile optimisation, and schema markup.
Payroll Processor
BridgeSEA Solutions Philippines, Inc.
02.2018 - 05.2019
- Track and review timekeeping data for multiple clients, ensuring all hours worked, overtime, and leaves are accurately recorded.
- Prepare and process payroll for clients on a timely and accurate basis using payroll software and manual.
- Manually check and validate payroll registers through Excel files to ensure all entries are correct before processing.
- Prepare and review final pay computations for resigned, separated, or terminated employees.
- Prepare and submit monthly government reports, including but not limited to, SSS (Social Security System), PhilHealth, Pag-IBIG (Home Development Mutual Fund), and BIR (Bureau of Internal Revenue) remittances.
- Process and file Monthly Remittance Return of Income Taxes Withheld on Compensation (BIR Form 1601C or equivalent), ensuring compliance with tax regulations.
Administrative Support Staff / Consultant
SanBuenaventura Power Limited Co.
05.2016 - 03.2017
- Perform routine downloading, sorting, and filing of documents received from external vendors such as Daelim and B&V.
- Ensure that all documents are accurately filed in the appropriate systems (physical or digital) according to the department’s document management procedures.
- Maintain an organised filing system and ensure quick retrieval of files when needed.
- Prepare and process purchase requisitions for office supplies needed by the Commissioning Department.
- Manage the calendar and schedule of the Commissioning Manager, including organising meetings, appointments, and events.
- Ensure that all administrative tasks are completed in accordance with established guidelines, procedures, and deadlines.
Education
Bachelor of Science - Commerce Major in Management
St Paul School of Business And Law
Pawing, Palo Leyte04-2012
Skills
- Google search console
- SEO reporting
- Backlink analysis
- SEO auditing
- On-page optimisation
- Technical SEO
- Internal linking
- URL structure
- Image optimisation
- E-commerce SEO
- SEO copywriting
- Link building
- Semantic search
- Keyword optimisation
- Google my business
- Long-tail keywords
- Keyword research
- SEO proficiency
- XML sitemaps
- Guest blogging
- Competitor analysis
Timeline
SEO Specialist
Star Digital Marketing
09.2024 - Current
SEO Account Manager
51Blocks
07.2023 - 08.2024
On-Page SEO Specialist
Technico Digital Solutions Ltd
12.2021 - 06.2023
SEO Secondary Analyst
Coalition Technologies, Inc.
09.2020 - 08.2021
Payroll Processor
BridgeSEA Solutions Philippines, Inc.
02.2018 - 05.2019
Administrative Support Staff / Consultant
SanBuenaventura Power Limited Co.
05.2016 - 03.2017
Bachelor of Science - Commerce Major in Management
St Paul School of Business And Law
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