Summary
Overview
Work History
Education
Skills
Timeline
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Paul Bernard Lerio Jr.

Paul Bernard Lerio Jr.

Jagobiao Mandaue City Cebu

Summary

Dynamic sales and marketing leader with a proven track record at Pag-IBIG Fund, driving revenue growth through strategic marketing initiatives and effective team collaboration. Skilled in CRM management and relationship building, I successfully increased brand awareness and optimized campaigns, fostering a culture of continuous improvement and professional development within the team.

Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise. Strategic with comprehensive experience in leading sales and marketing initiatives. Demonstrated success in driving brand growth and market penetration through innovative campaigns. Proven ability to leverage analytical skills and team leadership to optimize performance and achieve business objectives. Proactive and achievement-oriented IT professional bringing 20 years of marketing and leadership experience with special emphasis helping Private and Government clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.

Overview

30
30
years of professional experience

Work History

Sales and Marketing Head

Pag-IBIG Fund Danao Branch
07.2016 - Current
  • Developed and executed strategic sales plans, enhancing market share and driving revenue growth.
  • Led cross-functional teams in launching innovative marketing campaigns, significantly increasing brand awareness.
  • Analyzed market trends and competitive landscape to inform effective pricing strategies and product positioning.
  • Mentored junior sales staff, fostering professional development and improving overall team performance.
  • Collaborated with product development teams to ensure offerings aligned with customer needs and preferences.
  • Established key partnerships that expanded distribution channels, creating new sales opportunities.
  • Contributed insights to the company's strategic planning process, identifying growth opportunities and potential challenges.
  • Optimized digital marketing efforts through targeted email campaigns, boosting engagement metrics.
  • Developed and executed strategic marketing plans to enhance brand visibility and customer engagement.
  • Led sales team in achieving revenue targets through targeted outreach and relationship building.
  • Analyzed market trends to identify opportunities for new product offerings and service enhancements.
  • Collaborated with cross-functional teams to streamline processes and improve operational efficiency.

INFORMATIONTECHNOLOGY OFFICER - I

Pag-IBIG Fund Danao Branch
01.1996 - 03.2016
  • Led IT infrastructure projects, significantly enhancing system reliability and performance across multiple departments.
  • Developed and implemented robust cybersecurity protocols, effectively safeguarding sensitive organizational data from threats.
  • Managed vendor relationships, optimizing technology procurement processes to achieve greater cost efficiency.
  • Reduced costs by 30% through effective mediation of various agreements.
  • Managed infrastructure upgrades, ensuring minimal downtime and seamless transition for all users.

Education

Master of Science - INDUSTRIAL TECHNOLOGY

CEBU TECHNOLOGICAL UNIVERSITY
Cebu City, Province Of Cebu, Philippines
06-2006

Bachelor of Science - Computer Engineering

CEBU INSTITUTE OF TECHNOLOGY - UNIVERSITY
CEBU CITY
10-1996

Skills

  • Sales presentations
  • Marketing analytics
  • Performance reporting
  • Teamwork
  • Teamwork and collaboration
  • Problem-solving

Timeline

Sales and Marketing Head

Pag-IBIG Fund Danao Branch
07.2016 - Current

INFORMATIONTECHNOLOGY OFFICER - I

Pag-IBIG Fund Danao Branch
01.1996 - 03.2016

Master of Science - INDUSTRIAL TECHNOLOGY

CEBU TECHNOLOGICAL UNIVERSITY

Bachelor of Science - Computer Engineering

CEBU INSTITUTE OF TECHNOLOGY - UNIVERSITY
Paul Bernard Lerio Jr.