Paula Angela Guidotti
Summary
Senior iGaming Marketing Leader with 10+ years of expertise driving full-funnel growth, brand positioning, and commercial profitability across Southeast Asian markets. Proven track record of partnering directly with executive leadership to define go-to-market strategies, manage multi-channel media budgets (PPC, Paid Social, SEO, Affiliates, and Influencers), and scale high-performing marketing teams. Data-driven, commercially astute, and skilled at balancing short-term revenue goals with long-term brand equity and compliance.
Overview
1
1
Certification
15
15
years of professional experience
Work History
MARKETING ACQUISITION CAMPAIGN MANAGER
Novara Limited
02.2026 - 10.2026
- Lead overall player acquisition strategy across SEO, PPC, paid social, affiliates, and influencer channels, directly aligning marketing output with commercial revenue goals.
- Manage and optimise multi-channel media budgets (Google Ads, Meta, DSPs) with a rigorous focus on driving First-Time Deposits (FTDs), and maximising ROI/ROAS.
- Monitored campaign performance through analytics tools, adjusting strategies in real-time to improve results.
- Partner with regional marketing heads to review, challenge, and refine campaign proposals, ensuring sustainable growth and market-specific profitability.
- Build, scale, and manage high-value affiliate and media partner networks focused on quality traffic, player retention, and long-term value.
- Spearhead conversion rate optimization (CRO) initiatives by refining funnels, optimizing landing pages, and enhancing the end-to-end user journey.
- Leverage advanced analytics tools (Google Analytics, ReferOn, PowerBI, Tableau, Similarweb, AHREFS) to track performance metrics and guide executive decision-making.
- Mentor and lead acquisition and affiliate teams, setting clear KPIs, tracking execution, and delivering transparent weekly/monthly performance reports.
- Ensure strict adherence to local regulatory frameworks while adapting campaign strategies to fit market-specific player behavior and payment preferences.
- Analysed market trends and consumer behaviour to inform strategic campaign decisions and optimise targeting.
- Worked with vendors to maintain strong relationships and negotiate contracts.
MARKETING CAMPAIGNS MANAGER
PHOENIXFIELD INC.
MAKATI CITY
02.2021 - 02.2026
- Drove end-to-end acquisition and growth strategies across paid and organic channels, encompassing search, social, affiliates, and influencer partnerships.
- Oversaw sizeable media budgets across Google, Meta, and programmatic media buys, closely monitoring FTD performance and overall capital efficiency.
- Collaborated with regional leads to review campaign plans and challenge assumptions, ensuring profitable expansion across target markets.
- Cultivated and maintained key affiliate and partner relationships geared toward high-intent traffic acquisition.
- Monitored multi-channel performance via Tableau, GA, Similarweb, and AHREFS, translating complex data sets into actionable tactical shifts.
- Acted as the primary point of contact for external vendors and legal teams, successfully handling contract negotiations and platform integrations.
MARKETING PROJECT MANAGER
PLANC ICT SDN. BHD.
SELANGOR
04.2019 - 12.2020
- Directed end-to-end marketing and acquisition projects spanning SEO, PPC, media buying, and CRM campaigns.
- Coordinated cross-functional workflows across Creatives, Business Intelligence (BI), Product, Customer Support, and Risk teams to guarantee seamless campaign execution.
- Managed project budgets, timelines, and performance tracking to maximize efficiency and campaign ROI.
- Ensured strict alignment with iGaming regulations and internal corporate compliance standards.
PROJECT COORDINATOR
AEON INFORMATION TECHNOLOGY SUPPORT SOLUTIONS INC.
QUEZON CITY
04.2017 - 04.2019
- Coordinated multi-channel acquisition campaigns, landing page deployments, and affiliate marketing initiatives.
- Partnered with stakeholders and external vendors to secure timely, high-quality deliverables within scope.
CUSTOMER SERVICE SUPERVISOR
TELEPORT BUSINESS TECH SOLUTIONS INC.
QUEZON CITY
03.2014 - 04.2017
- Led and coached customer support teams to improve service quality and operational performance
- Managed escalations and customer retention initiatives
- Oversaw daily operations, reporting, and KPI tracking
CUSTOMER SERVICE REPRESENTATIVE
TELEPORT BUSINESS TECH SOLUTIONS INC.
QUEZON CITY
04.2012 - 03.2014
- Assisted customers with account-related inquiries and issue resolution
- Maintained high customer satisfaction through efficient support and communication
Education
BACHELOR OF SCIENCE - INFORMATION TECHNOLOGY
JOSE RIZAL UNIVERSITY
MANDALUYONG01-2012
Skills
- Performance marketing
- Digital growth and customer acquisition
- Media buying and ROAS optimization
- Conversion rate optimization
- Campaign management and marketing operations
- Data analytics (GA4, Power BI, Tableau, SimilarWeb, Ahrefs)
- Stakeholder and vendor management
- Cross-functional team leadership
- Funnel optimization and user journey analysis
- Strategic partnerships and affiliate marketing
Certification
- Digital Marketing Strategy: Navigating Emerging Media and AI
- Google Digital Marketing & E-commerce
Timeline
MARKETING ACQUISITION CAMPAIGN MANAGER
Novara Limited
02.2026 - 10.2026
MARKETING CAMPAIGNS MANAGER
PHOENIXFIELD INC.
02.2021 - 02.2026
MARKETING PROJECT MANAGER
PLANC ICT SDN. BHD.
04.2019 - 12.2020
PROJECT COORDINATOR
AEON INFORMATION TECHNOLOGY SUPPORT SOLUTIONS INC.
04.2017 - 04.2019
CUSTOMER SERVICE SUPERVISOR
TELEPORT BUSINESS TECH SOLUTIONS INC.
03.2014 - 04.2017
CUSTOMER SERVICE REPRESENTATIVE
TELEPORT BUSINESS TECH SOLUTIONS INC.
04.2012 - 03.2014
BACHELOR OF SCIENCE - INFORMATION TECHNOLOGY
JOSE RIZAL UNIVERSITY