PATRICK BOBIS

• Manage Meritus Prime Distributions Inc Portfolio, William Grant and Sons, Suntory Limited, Amberbev, Titos Vodka and wines
• Strategize volume driving promotions for on premise, increasing on trade accounts by 30%
• Manage on trade activations worth 100k in value across all 5 accounts
• Successfully listed Suntory products to chain accounts, effectively penetrating 35 accounts across Metro Manila and La Union Province to run Jimbeam white and Sui Gin
• Develop and strategize volume driving promotion for on premise to list new tequila in the Philippine market
• Manage to grow sales by 5m in value from on premise activation for a 5 star hotel in a period of 3months
• Develop sales strategy increasing sales volume for Sui gin Jim Beam white
• Maintained full compliance with trade laws and regulations by tracking changing conditions.
• Supported implementation of new trade partners and monitored KPIs for performance optimization.

• Build and update the Account universe in (Taguig, Pasig, Mandaluyong, and East GMA)
• Ensure to cover 80 on-premise outlets in (Taguig, Pasig, Mandaluyong, and East GMA) with listing of at least 7 key Pernod Ricard Brands with correct pricing in menu
• Recommend and target 12 key on-trade accounts for contracting.
• Managed and negotiate contract up 1m in Value.
• Ensure visibility and execute Activations in 80 on-premise outlets for (Taguig, Pasig, Mandaluyong, and East GMA)
• Ensure gaining MS in total whiskey category value market share
• KPI: Nielsen Total whiskey MS Value +2% market share increase in total FY23 vs last year
• Introduce and grow the luxury category in the B2B Channel (Martell, Royal Salute, TGL) while maintaining growth of key brands (Chivas, PR Wines, Absolut etc) -
• Improved numeric distribution for core skus in (Taguig, Pasig, Mandaluyong, and East GMA)
• Listing and Availability in 80 on-premise outlets with at least 7 key PR Brands in each outlet
• Strategic calendar of activities for contracted outlets
• Update sales reports and conduct business reviews
• Menu placement for our brands
• Correct Menu Pricing in 80 on-premise outlets
• Boosted client satisfaction by developing and maintaining strong relationships through effective communication.

• Exclusively manage on- premise accounts for William Grant and Sons Philippines
• Oversee chain accounts Metro Manila
• Worked as off-trade executive for Robinsons, The Market place, Robinsons Easymart and Ministop, successfully listing the product portfolio under Meritus Prime Distributions Inc and achieve a sales target of 20 million in Value
• Cultivate and maintain strong relationship with over 80 accounts, driving sales and brand engagement for Hendrick's Gin, Glenfiddich, The Balvenie, and Monkey Shoulder
• Oversee the logistics Meritus, Patagonia,Montosco,and Premiere wines, successfully delivered over 100cases of mixed products and increase sales by atleast 40% ( March 2022- June 2020)
• Manage High Net Worth (HNW) dinners, resulting in a sales increase of up to 2million in Value.
• Manage to sell high value products of William Grant and Sons such as The Balvenie and Glenfiddich to Hotels and HNW.

Manage distributors and wholesalers, increasing the sales by 20%

• Supported cross-functional teams throughout the organization by providing insights on international trade regulations, contributing to successful project completion.
• Boosted company profitability with diligent monitoring of market trends and identification of new business opportunities.

• Manage 8 accounts for Demopower : Samsung promoters, Mead Johnson Nutrition Project Isee, Mystery Shopping Audit, William Grant and Sons duty Free, William Grant and Sons S&R, Beamsuntory S&R deployment, Steeltech, & Samsung swarmer's.
• Ensures 90% deployment rate across 8 projects
• Planned, designed, and scheduled phases for large projects.
• Identified plans and resources required to meet project goals and objectives.
• Managed risk assessments and implemented mitigation strategies to minimize potential issues during project execution.
• Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
• Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
• Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
• Created accurate budgets based on resource requirements, allowing for optimal allocation of funds across all aspects of the projects.
• Improved client relationships, consistently meeting or exceeding project expectations and maintaining open lines of communication.

• Arranged consistent shelves, bins, and racks at [Number] locations by following established planograms.
• Manage 144 stores of Robinsons Supermarket and Robinsons Easymart
• Develop design strategy for new design concept for Robinsons Easymart
• Established strong relationships with key stakeholders including buyers, suppliers, marketing teams and other cross-functional partners.
• Evaluated competitor strategies and adapted visual displays to maintain a competitive edge in the market.
• Developed seasonal display plans that effectively showcased featured products and promotions.
• Increased store sales through strategic product placement and effective visual merchandising techniques.
• Optimized store layout by analyzing traffic flow patterns and adjusting merchandise placement accordingly.
• Spearheaded the development and execution of innovative concepts resulting in increased footfall and higher customer retention rates.
• Implemented creative signage throughout the store, reinforcing branding efforts and improving navigation for shoppers.

• Checks for Expired medications
• Built relationships with customers to encourage repeat business.
• Resolved customer complaints professionally, leading to improved customer relations and loyalty.
• Restocked and organized merchandise in front lanes.
• Greeted customers entering store and responded promptly to customer needs.
• Supported marketing initiatives by setting up and maintaining promotional displays.
• Improved store atmosphere with thorough and prompt cleaning of checkout area.
• Increased sales of promotional items by informing customers about current offers.