Patricia Melliza
Quezon City
Summary
A beauty journalist-turned-brand marketer. Possessing a deep understanding of the beauty market, target audiences, and current trends, I combine proven storytelling skills with emerging brand management expertise. Eager to leverage my industry knowledge and contribute to impactful marketing strategies that drive brand growth.
Overview
9
9
years of professional experience
Work History
Brand Supervisor
EVER BILENA COSMETICS INC.
06.2024 - Current
- Develops and executes Gen Z-focused marketing campaigns for Korean-inspired skincare brands, Ever Organics and Hyaloo, driving significant brand engagement and visibility
- Leads social media content strategy and creation across all platforms, ensuring consistent brand voice
- Oversees paid influencer (KOL) content development
- Manages brand team operations, optimizing workflows and ensuring efficient project execution
- Collaborates with cross-functional teams, including retail sales, digital marketing, and e-commerce, to successfully launch campaigns and brand activations
Style Editor
COSMOPOLITAN PHILIPPINES, SUMMIT MEDIA
07.2022 - 03.2024
- Created compelling, data-driven content for Cosmo's Beauty and Style section via CMS (Content Management Systems)
- Identified emerging fashion and beauty trends through ongoing monitoring of audience behavior and preferences. Utilized these insights to develop engaging content plans
- Spearheaded the production of digital cover shoots, collaborating with photographers, stylists, and other creatives to deliver visually captivating content
- Overall project manager of revenue-driven credentialing campaigns, such as Cosmo Beauty Awards and Cosmo Hot List, managing logistics and collaborating with cross-functional teams to ensure successful execution
- Developed and executed short-form and long-form videos for Cosmo's Instagram, TikTok, and YouTube channel, ensuring they aligned with Cosmo's brand voice
- Represented Cosmopolitan Philippines at key industry events, fostering partnerships and brand awareness
Assistant Style Editor
COSMOPOLITAN PHILIPPINES, SUMMIT MEDIA
12.2021 - 07.2022
- Crafted and optimized SEO content, primarily for the beauty section, implementing on-page SEO strategies to help improve organic traffic
- Assigned and managed stories for a pool of contributing beauty writers
- Co-produced Cosmo’s revenue-driven credentialing campaigns, such as Cosmo Beauty Awards and Cosmo Hot List
Assistant Section Editor
FEMALE NETWORK AND REAL LIVING, SUMMIT MEDIA
04.2019 - 11.2021
- Monitored, analyzed, and reported on key website performance metrics (e.g., page views, audience data) as Acting Content Lead for Female Network in 2021. Developed and presented data-driven insights to senior management, informing strategic decision-making
- Managed a team of freelance writers, providing editorial guidance
- Wrote and edited over 500+ articles across diverse topics (fashion, beauty, work, weddings, home, etc.)
- Oversaw Female Network's social media platforms and assisted in the moderation of in-house forum, GirlTalk
- Led the execution of Female Network's annual beauty and lifestyle awards, 30 For 30. Produced editorial videos and live-audio sessions, contributing to overall brand engagement
Freelance Writer
Self-Employed
03.2018 - 03.2019
- Contributed articles to Summit Media’s Female Network and FOX Network’s The Girl On TV, covering topics under fashion, beauty, and lifestyle
- Created product descriptions and SEO-driven features for clothing brand BNY Jeans' e-commerce website
Digital Content Writer
MEGASTYLE, ONE MEGA GROUP
11.2016 - 01.2018
- Wrote, edited, and proofread stories about fashion, beauty, and culture
- Led real-time social media coverage of major live events (Star Magic Ball and MEGA Millennial Ball), crafting content that fueled online buzz and amplified brand presence
- Oversaw the execution of MEGAstyle's print issue as Managing Editor, ensuring high editorial standards and on-time delivery
- Built relationships with industry experts and influencers by conducting interviews, securing valuable insights for content creation
Editorial Intern
STARSTYLE.PH, STATUS MEDIA GROUP
09.2016 - 11.2016
- Wrote a variety of fashion listicles and conducted research on trends, designers, styles, and other relevant topics
- Assisted with transcribing interviews for celebrity features, contributing to efficient and accurate content creation for editors
Education
Bachelor of Communication Major in Advertising And Public Relations -
ASSUMPTION COLLEGE
01.2016
High School Diploma -
O.B MONTESSORI CENTER INC.
01.2012
Skills
- Content Creation
- Content Writing
- Content Development and Strategy
- Content Management Systems (CMS)
Content & Marketing:
- Brand Management
- SEO Optimization and Basic Keyword Research
- Market Research and Trendspotting
- Project Management
Strategic & Operational:
Awards
Assumption College Mother Marthe Leadership Awardee
Co-Curricular Activities
- Editor-In-Chief of AC Times, The Official Student Publication Of Assumption College
Training
- SEO 101: Content Optimization at Summit Media
- YouTube Training at Summit Media
- Creative Writing at TalkShop, an English communication school
References
Available upon request
Timeline
Brand Supervisor
EVER BILENA COSMETICS INC.
06.2024 - Current
Style Editor
COSMOPOLITAN PHILIPPINES, SUMMIT MEDIA
07.2022 - 03.2024
Assistant Style Editor
COSMOPOLITAN PHILIPPINES, SUMMIT MEDIA
12.2021 - 07.2022
Assistant Section Editor
FEMALE NETWORK AND REAL LIVING, SUMMIT MEDIA
04.2019 - 11.2021
Freelance Writer
Self-Employed
03.2018 - 03.2019
Digital Content Writer
MEGASTYLE, ONE MEGA GROUP
11.2016 - 01.2018
Editorial Intern
STARSTYLE.PH, STATUS MEDIA GROUP
09.2016 - 11.2016
High School Diploma -
O.B MONTESSORI CENTER INC.
Bachelor of Communication Major in Advertising And Public Relations -
ASSUMPTION COLLEGE
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