Dynamic Marketing Operations Manager and Part-Time Web Developer with over ten years of corporate experience and a robust 13-year track record in freelance digital content creation. Expertise includes managing the full spectrum of marketing operations, crafting impactful content strategies, and leading digital project execution with global teams. Proficient in SEO, HTML/CSS, web design, and front-end development, with a solid foundation in content migration, metadata optimization, and compliance in digital publishing. A commitment to delivering high-quality work is evident through exceptional communication, visual editing, and leadership abilities developed in both full-time roles and independent projects.
Hi, I’m
Patricia Marie Anunciacion
Full Stack Marketer | Marketing Ops Manager
Valenzuela City
Summary
Overview
12
years of professional experience
17
Certifications
Work History
Henkel Asia Pacific Service Centre
Marketing Operations Manager
03.2025 - Current
Job overview
- Lead a cross-functional team supporting email marketing operations and web content management for Henkel Consumer Brands (HCB), ensuring timely, brand-consistent execution across North America.
- Manage campaign workflows and stakeholder coordination using Azure DevOps, while optimizing processes for digital asset management, content delivery, and team productivity.
- Implement marketing technologies and automation tools to enhance scalability, and provide actionable insights through performance tracking, reporting, and team enablement initiatives.
Tridigital Marketing
Web Developer, Manager (Independent Contractor)
04.2023 - Current
Job overview
- Manage the development, maintenance, and scalability of company and client websites, ensuring high performance and reliability.
- Write efficient, well-tested code and apply industry best practices while staying up to date with evolving web technologies.
- Collaborate closely with the SEO Specialist to implement and support SEO strategies across all websites and blog posts for both client and company sites.
2X Philippines
Marketing Operations Specialist (Contractual)
11.2025 - 03.2026
Job overview
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Managed vendor relationships, ensuring timely delivery of high-quality materials within budget constraints.
- Monitored KPIs closely, making data-driven decisions to enhance campaign effectiveness over time.
- Implemented A/B testing methodologies to identify best-performing ad creatives and optimize future campaigns.
Tenet Global Business Center
Web Team Lead
09.2022 - 02.2025
Job overview
- Led a team of Web Editors, managing task delegation through Wrike and overseeing content updates across 94 Tenet hospital sites using Sitefinity.
- Created and maintained the Web Playbook to standardize processes and ensure operational alignment.
- Supported digital marketing initiatives by building UTM links, implementing Marketo and D365 forms, and developing HTML/CSS blog posts and SharePoint content.
360-Digital Agency
Web Developer (Project Based)
04.2023 - 06.2023
Job overview
- Collaborate with Creatives and Web teams to develop websites for 360-Digital Agency clients.
- Lead development, optimization, and maintenance of the PDS website.
- Ensure smooth project delivery through cross-team coordination.
Henkel Asia Pacific
Senior Web Editor, Maintenance Team Lead
05.2021 - 08.2022
Job overview
- Manage a team of 4 handling Henkel Beauty’s website management on AEM, including BazaarVoice schema markup and ratings integration.
- Oversee implementation of GDPR and CCPA-compliant Cookie Banners via OneTrust.
- Train and onboard new web editors, and liaise with brand managers to ensure timely project completion.
MRM/Hedy
Senior Content Manager, Team Lead
12.2020 - 04.2021
Job overview
- Supervise 6 MRM Manila CoEx Content Managers, managing page updates and creation using AEM Quantum and Classic CMS.
- Collaborate with offshore teams in Toronto and Buenos Aires, while establishing efficient workflows and monitoring team productivity with tools like Azure DevOps, Salesforce, and Egnyte.
- Communicate corporate updates, track team billability, generate weekly reports, and use JIRA to escalate bugs and critical issues.
MRM/Hedy
Content Manager
06.2020 - 12.2020
Job overview
- Manages page updates, revisions, and creation across multiple projects using AEM Quantum CMS.
- Collaborates with offshore MRM teams in Detroit and Buenos Aires to support project delivery.
- Since September 2020, successfully launched 40+ live web pages for Chevy Performance, Holden, and GMSV, leveraging JIRA, Google Suite, and Egnyte.
Finder
Publishing Support Associate, Global and Travel
02.2019 - 03.2020
Job overview
- Created and updated global travel deals and refreshed outdated content across provider pages using WordPress.
- Conducted product data audits and supported compliance reporting through contributions to the Deepcrawl Report.
- Developed training materials and onboarded new team members to ensure consistency in WordPress usage and team processes.
Finder
Publishing Support Assistant, Travel
12.2017 - 02.2019
Job overview
- Researched and curated the latest travel deals, discounts, and promotions for global audiences.
- Updated provider pages and deactivated expired offers to ensure accurate, timely content.
- Maintained and formatted WordPress travel articles, ensuring consistent design and up-to-date niche content.
First United Travel Inc.
Inbound Staff
10.2015 - 12.2017
Job overview
- Managed domestic travel bookings for individual, group, and business clients across various Philippine destinations.
- Updated online tariffs and promotional content using WordPress CMS to support sales and marketing efforts.
- Built and maintained relationships with tour operators and service providers to enhance travel package offerings.
Education
Canadian Tourism and Hospitality Institute
University Overview
GPA: GWA 1.45 - Amadeus GDS System Passer with Final Grade of 99.00%
La Consolacion College - Caloocan
University Overview
GPA: GPA 89.92% - Best in Deportment (IV-Fortitude)
Skills
Experience with various CMS platforms
Proficient in Adobe Photoshop CC
Experience with Azure DevOps tools
Effective SEO methodologies
Agile project management
Effective communication
Certification
Introduction to Cybersecurity - Cisco - Apr 2024
LINKS
LINKS
LinkedIn: https://www.linkedin.com/in/pmcannunciacion/Timeline
Marketing Operations Specialist (Contractual)
2X Philippines
11.2025 - 03.2026
Marketing Operations Manager
Henkel Asia Pacific Service Centre
03.2025 - Current
Web Developer, Manager (Independent Contractor)
Tridigital Marketing
04.2023 - Current
Web Developer (Project Based)
360-Digital Agency
04.2023 - 06.2023
Web Team Lead
Tenet Global Business Center
09.2022 - 02.2025
Senior Web Editor, Maintenance Team Lead
Henkel Asia Pacific
05.2021 - 08.2022
Senior Content Manager, Team Lead
MRM/Hedy
12.2020 - 04.2021
Content Manager
MRM/Hedy
06.2020 - 12.2020
Publishing Support Associate, Global and Travel
Finder
02.2019 - 03.2020
Publishing Support Assistant, Travel
Finder
12.2017 - 02.2019
Inbound Staff
First United Travel Inc.
10.2015 - 12.2017
La Consolacion College - Caloocan
Canadian Tourism and Hospitality Institute