PARTH GAUTAM

Work History

Product Manager/Lead

Asia Society for Social Improvement and Sustainable Transformation

Makati, Metro Manila

11.2017 - Current

Conceptualized and deployed enhanced product features (Learning and Outreach products) and optimized implementation.
Introduction of Project Management standards for continuous and sustainable operational sustainability.
Responsible for setting up criteria for each milestone within product roadmap as means to measure developmental progress for stakeholder reporting and management.
Managing benchmarks, product demonstrations and feedback cycles, to ensure regular monitoring and evaluation on the product performance.
Development roadmap ownership in order to achieve product goals and metrics.
Interviewing and Consulting with end users (or Beta users) to determine projected demand, enhancements and improvements.
Setup user stories and consult with product development teams to enhance the product features based on users' interest data.
Facilitating market research to understand persona psychology, competitors, functionalities / capabilities, offerings, UI& UX and must have capabilities with the product.
Managed prototyping designs with the creative team and coordinating feedback loop with stakeholders.
Product documentation to communicate and align key components of upcoming features and planning with internal team.
Collected user requirements (need analysis), directed testing and conducted continuous evaluations (Agile development) to make proactive adjustments during the development phase.
Played the role of product owner and documented user stories, specifications and product features into detailed work order to communicate across teams.
P&L ownership of 3 categories within the company.
Overseen project planning and execution with cross functional teams and departments.
Managing the user data to generate informed product enhancements and projections on adaption.
Monitored market trends and competitor performance and analyzed gaps to come up with promotional strategies for a higher user engagement and product adaption.
Defined and analyzed metrics to measure product performance.
Working with Proposal team on technical proposal writing, inputs on project execution strategy, timeline and overall cost structure of the program and creating product solution with value proposition.
Managing multiple Digital initiatives across local, international & government agencies through the use of digital channels such as - SEO, PPC, SMM, Affiliate and Content Marketing.
Team lead for Instructional designers, graphic artist, UI/UX designers, developers, eLearning programmers, digital marketeers, and Project Managers.
Stakeholder and donor management (bilateral, multilateral, government and private agencies) on expectation setting, need vs outcome alignment, release communication and feedback loop.

Product Manager

Simplilearn Solutions Pvt. Ltd

Bangalore, Karnatka

05.2016 - 11.2017

Creating and maintain product plan for 3 product categories op Project Management, Process Management and Digital Marketing Category
Develop the core positioning and messaging for the assigned product categories to develop better customer perception of product.
Creating crisp Product requirements and user stories to translate product specifications for the Scrum Team.
Ensuring project commencement with all tools, software, infrastructure requirements and defined processes.
Collaborating with management, business team, engineering and operations team during product creation.
Customer interviews on product review to gain insights on enhancements, pricing, and other use cases.
Owning the Product Quality enhancement and Product Release.
Launching new product categories, research catalog coverage, competition analysis, revenue estimate and go-to market strategy for revenue generation.
Develop sales enablement tools and train the sales team on the new product.
Spearheaded collaborative efforts between Sales and Development Team to bring products to market.
Attained margins of more than 25% while leading the product development from inception to release.
Boosted customer base penetration 8% year on year growth by devising creative promotional and pricing approaches.

Brand Manager

Realbridge e-Marketing Solutions Pvt. Ltd

Bangalore, Karnatka

02.2015 - 05.2016

Brand Manager of 10 online gaming sites catering the customer base with the UK and European Market.
Revenue ownership of the sites and responsible for driving the customer traffic, transactions, acquisitions and retention.
Chalking out a go-to market strategies for products using the digital channels like SEO, PPC, & Email Marketing
Handling the Affiliate, CRM, Mobile, Social, Organic and Inorganic Marketing Channels
Conceptualizing brand identity and developed unique messaging to accompany overall brand creatives and guidelines.
Planning, implementing and tracking customer life time value based on transactions made to get better idea on promotion strategies and budget.
Monitored online advertising and social media campaigns to assess success and performance.
Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
Cooperated and worked closely with communications team to develop marketing customer stories and testimonials that involved user interviews and focus group conducting.
Collaborate with content team to create innovative marketing campaigns based user persona.
Improving and boosting brand image by implementing messaging based campaigns to engage prospects with the product through digital channels.
Achieved a 30% increase in customer base over a year and with 20% increase in revenue for 5 gaming platforms.

Sr. Product Manager

Edusys Global Services Pvt. Ltd

Bangalore, Karnataka

02.2013 - 02.2015

Product Management/Brand Management of Internal brands (Videos and visibility for brands like Six Sigma Green and Black Belt, Agile, Scrum, ITIL, Prince 2, ITIL-CSI, Service Operation, PMP and CBAP)
Involved in Business transformation to convert the face to face learning format to digital format
Team set-up from scratch (eLearning team) and introducing development standards, parameters, tools and technology
Working with Subject Matter Experts and external consultants on Product features, functionalities and overall release management
Team Lead (handling a team of 8 people which includes content writers, editors and technical associates located in India and USA).
Quality Check, Competitor Analysis, Project Planning and Marketing Communication Activities
Chalking out a go to Market Strategy for the new and continually monitoring the existing products.
Supported marketing teams, creating, deploying and optimizing campaigns for EdTech customers.

Summary

Overview

Work History

Product Manager/Lead

Product Manager

Brand Manager

Sr. Product Manager

Education

Master of Science - Business Management

Communication And Leadership - Marketing

Bachelor in Engineering - Computer Science Engineering

Skills

Certification

Software

Timeline

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