Customer Service Department Oversight
- Design and implement standardized workflows for all customer contacts (inquiries, complaints, escalations) across channels (chat, email, phone) to ensure speed and consistency.
- Performance Management: Set and monitor Customer Service KPIs such as Response Time, Resolution Rate, and CSAT (Customer Satisfaction). Use data to staff the department effectively.
- Act as the conduit between Customer Service and Fulfillment/Logistics, providing real-time order status updates to the service team and funneling recurring customer complaints back to the operations or product teams for systemic fixes (e.g., product defects, late deliveries).
- Audit service quality to ensure staff provides accurate information, especially regarding complex issues like returns, refunds, and warranties.
Fulfillment and Chargeback Management
- Establish protocols for identifying and managing tracking exceptions (e.g., package stuck in transit, incorrect address, delivery attempt failure).
- Mitigates potential delivery failure, saving the cost of reshipping and preventing negative reviews.
- Analyze fulfillment data trends to understand common points of failure in the shipping journey.
Returns and Refunds Management
- Translate the returns/refunds policy into automated system actions to ensure fair, prompt, and accurate refund issuance, minimizing disputes.
- Analyze return reasons and trends to pinpoint systemic problems, such as poor product descriptions, sizing issues, or consistent fulfillment errors, collaborating with Product and Quality teams to reduce the overall return rate.
Product Management (Operational Aspects)
- Maintain the accuracy and consistency of all product data across the e-commerce platform.
- Lead the operational checklist for product launches.
- Collect and analyze operations data (e.g., fulfillment difficulty, high return rates, customer service time) for specific products.
Data Analysis and Reporting
- Identify, define, and regularly track core Operational Key Performance Indicators (KPIs).
- Utilize historical sales and operations data to create accurate forecasts for demand, and staffing requirements.
- Develop and maintain clear, up-to-date operational dashboards and reports.
Cross-Functional Leadership
- Ensure operational execution aligns with the company's strategic goals.
- Serve as the primary communication bridge between front-end teams (Marketing & Product) and back-end teams (Fulfillment, Refunds, Customer Service).
- Design, map, and enforce standardized operational processes.
- Act as the final point of escalation for complex operational issues that involve multiple departments.
HR Department (Operational Support)
- Oversee the logistical execution of operational training programs.
- Establish HR protocols and documents as needed