Pamela Salvana
SEO & Digital Marketing Virtual Assistant
General Santos
Summary
Dynamic SEO & digital marketing VA with a proven track record at Ippei Marketing LLC. I help businesses boost their website traffic through high-quality, optimized content. I also specialize in LinkedIn and email campaign management, marketing automation workflows, audience targeting, lead pipeline monitoring, and performance reporting, helping businesses generate, nurture, and convert high-quality leads through structured, data-driven strategies. Expert in keyword research and data analysis, I effectively boosted client rankings while managing multiple projects. Well-versed in cross-functional collaboration, I ensure brand consistency and drive impactful digital marketing strategies across all campaigns.
Overview
6
6
years of professional experience
Work History
Lead SEO Writer, Web Design, & Executive Admin
Ippei Marketing LLC
05.2020 - Current
- Increased website traffic by creating high-quality, SEO-optimized content for various clients.
- Boosted client rankings on search engines through effective keyword research and implementation within content pieces.
- Optimized existing content for improved search engine performance, resulting in higher click-through rates from search results.
- Collaborated with marketing teams to develop targeted SEO strategies for diverse industries and target audiences.
- Utilized Google Analytics data to monitor website performance trends, adjusting SEO strategy as needed based on data-driven insights.
- Continuously monitored industry trends and algorithm updates, adapting content strategy as needed to maintain strong search engine performance.
- Efficiently managed multiple projects simultaneously, ensuring timely and high-quality deliverables for clients.
- Improved user experience by recommending adjustments to website layout, navigation, or design elements based on SEO best practices.
- Enhanced brand recognition by crafting compelling meta descriptions and title tags for web pages.
- Worked closely with client stakeholders to understand their unique SEO needs and develop tailored strategies for optimal results.
- Generated increased organic search visibility by conducting comprehensive site audits and implementing recommended changes.
- Maintained consistent voice and tone across all written materials, reinforcing brand identity and message consistency.
- Provided training sessions on SEO best practices to fellow team members to ensure a unified approach across all content initiatives.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
Education
Bachelor of Science - Marketing Management
Xavier University-Ateneo De Cagayan
Cagayan De Oro, Province Of Misamis Oriental, Philippines 04.2001 -
Skills
LinkedIn campaign planning, execution, & optimization (LinkedIn)
Email marketing campaign management (content development, scheduling, segmentation & performance optimization)
Lead follow-up systems & sales pipeline monitoring
Marketing workflow design & automation coordination
Audience research, targeting & campaign structuring
Campaign analytics, performance tracking & data-driven reporting
Social media creation & management
Project timeline planning & milestone management
Quality assurance & deliverables oversight
Client & customer communication management
Cross-functional collaboration with distributed teams
Client onboarding & account management
Multi-channel marketing campaign coordination
Content repurposing & distribution
Brand voice development & messaging consistency
SERP analysis & SEO auditing
Backlink analysis
Google My Business Set-up & management
Link-Building & Internal Linking
Content optimization
Technical SEO
Keyword research (Ahrefs, GSC), Google Analytics
Competitor analysis
Keyword analysis
Content development
Content marketing
Timeline
Lead SEO Writer, Web Design, & Executive Admin
Ippei Marketing LLC
05.2020 - Current
Bachelor of Science - Marketing Management
Xavier University-Ateneo De Cagayan
04.2001 -