Olivia Jane Bautista
Assistant General Manager - Multimedia
Manila, Metro Manila,NCR
Summary
Proactive Assistant General Manager - Multimedia with extensive experience in graphic design, brand management, and social media strategy. Proven track record in managing multimedia projects and vendor relations to enhance brand visibility and client engagement. Skilled in Adobe Creative Suite, social media tools, and AI applications, delivering innovative multimedia solutions while embracing new technologies
Overview
10
10
years of professional experience
2
2
Certifications
Work History
Assistant General Manager - Multimedia
PK Holdings
01.2024 - Current
- www.pkholdings.com PK Holdings operates in the logistics and travel industries, with a focus on diverse ventures such as master consolidation, container trading and leasing and boutique accommodation in El Nido, Palawan.
- Brand Management and Corporate Identity: Uphold and strengthen the brand image across all multimedia outputs needed by the holding company and all companies under it.
- Content Creation and Production Management: Supervise all phases of multimedia production—planning, design, editing, and distribution.
- Social Media and Digital Presence: Monitor and direct social media strategy and content for The Apartments at El Nido.
- Booking Platform Management: Oversee and manage booking platforms such as Airbnb and Booking.com, optimizing listings to maximize visibility, bookings, and guest satisfaction.
- Project and Vendor Management: Coordinate with external vendors to ensure timely delivery of multimedia assets that meet quality and budget requirement.
- KOL and VIP Client Engagement: Develop and nurture relationships with Key Opinion Leaders (KOLs) and VIP clients and facilitate collaborations.
- Benchmarking and Market Analysis: Conduct regular benchmarking and market analysis to identify industry trends, best practices, and opportunities for innovation.
- Strategic Planning and Budget Management: Actively participate in budget meetings and contribute to business planning processes.
Social Media Manager /Creative Graphic Designer
PK Holdings
07.2022 - 01.2024
- Maintained a consistent online corporate image, adhering to branding directions.
- Created, developed and provided all marketing and advertising collaterals across al companies.
- Developed targeted advertising campaigns, driving website traffic and generating leads for The Apartments at El Nido.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
Graphic Designer
Chronos Agency
11.2020 - 06.2022
- Designed and implemented email campaigns using Klaviyo for e-commerce businesses.
- Developed graphics and visual content for social media campaigns.
- Ensure all designs are optimized and adhere to industry best practices.
- Researched industry trends to stay current on best practices in graphic design.
- Collaborated with other designers to create visually appealing graphics for range of print and digital media.
- Worked with clients and other team members to gather and define requirements, establish scopes, and manage project milestones.
Graphic Designer
Project-Based
01.2015 - 11.2020
- Developed creative design for print materials, brochures, banners, and signs for FMCG and MSMEs.
- Created digital image files for use in digital and traditional printing methods.
- Researched industry trends to stay current on best practices in graphic design.
- Implemented feedback and suggestions from clients to improve designs.
- Collaborated with clients to gather and define requirements, establish project scopes, and manage key milestones.
Education
Certificate in Strategic Marketing Dynamics
De La Salle - College of St. Benilde
Manila, Metro Manila, Philippines03-2023
Bachelor of Science - Business Administration
Thames International College
Quezon City, Metro Manila, Philippines01-2015
BS Industrial Management Engineering
De La Salle University - Manila
Manila, PhilippinesHigh School Diploma -
Maria Montessori School Of Quezon City
Quezon CitySkills
- Photo, Video Editing and Content Creation - Adobe Creative Suite, Canva, Capcut, Final Cut Pro X & Professional Photography, Rhino, SketchUp, Cohoom
- Social Media Management - Meta, Tiktok and Digital Marketing: Understanding online marketing strategies, including SEO, SEM, content marketing, and social media marketing
- Online Travel Agency Management - Airbnb, Bookingcom
- AI Tools - MangoAI, ChatGPT, Grammarly, ElevenLabs
- Teamwork and Collaboration - Slack, Monday, Asana, Confluence, Google, Microsoft Office
- Staff Management - Feedback and Collaboration
- Customer Relationship Management (CRM) - SAP
- Process Improvements through implementation of standard operating procedures
- Negotiation, client relations, decision-making, problem solving, active listening and adaptability
- Content writing and scheduling
Certification
- Basic Interior Design - SOFA Design Institute ; Completed a 1-year short course in basic interior design to enhance skills in manual and digital rendering, building on my existing interest in the field.
Photography, Travel, Interior Design
- Travel Photography: Passionate about capturing diverse cultures, landscapes, and experiences through photography, showcasing the beauty of travel.
- Interior Design: Enjoy exploring design concepts and trends, applying creativity to enhance spaces and aesthetics.
- Content Creation: Previously wrote travel articles that highlighted unique destinations and experiences, collaborating with brands to develop engaging content that resonates with audiences. (Notable Clients: Cebu Pacific, TripZilla, Traveloka, Aigle)
Languages
English
Bilingual or Proficient (C2)
Filipino
Bilingual or Proficient (C2)
Timeline
Assistant General Manager - Multimedia
PK Holdings
01.2024 - Current
Social Media Manager /Creative Graphic Designer
PK Holdings
07.2022 - 01.2024
Graphic Designer
Chronos Agency
11.2020 - 06.2022
Graphic Designer
Project-Based
01.2015 - 11.2020
Certificate in Strategic Marketing Dynamics
De La Salle - College of St. Benilde
Bachelor of Science - Business Administration
Thames International College
BS Industrial Management Engineering
De La Salle University - Manila
High School Diploma -
Maria Montessori School Of Quezon City
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