Norman Gonzales
Caloocan
Summary
Professional data scientist with strong background in statistical analysis, machine learning, and data visualization. Skilled in Python & SQL, and various data processing tools, with focus on delivering actionable insights. Known for collaborative approach, adaptability, and consistently achieving impactful results in dynamic environments. Recognized for problem-solving abilities and innovative thinking in leveraging data to drive business decisions.
Overview
13
13
years of professional experience
Work History
Data Scientist and Analytics Lead
Reed Elsevier Shared Services
09.2023 - Current
- Streamlined data collection methods to minimize analysis errors.
- Evaluated emerging technologies to assess potential applications within the organization''s existing infrastructure or future projects.
- Conducted feature engineering efforts to enhance model performance by creating new relevant variables from raw input data sources.
- Translated business requirements into data-driven solutions, providing value-added insights that directly contributed to the organization''s strategic goals.
- Created and implemented new forecasting models to increase company productivity.
- Ensured compliance with industry regulations and data privacy standards, mitigating risks associated with sensitive information handling.
- Optimized machine learning pipelines and computational resources deployment strategies resulting in reduced processing times.
- Simplified complex data sets into actionable insights for executive decision-making, enhancing strategic planning.
- Increased team collaboration with implementation of agile methodologies, facilitating cross-functional team engagement.
- Developed custom data pipelines for streamlined data ingestion and processing, improving workflow efficiency.
- Spearheaded development of new recommendation system that significantly improved user engagement.
- Optimized machine learning models for predicting customer behavior, leading to more targeted marketing campaigns.
Data Scientist
Reed Elsevier Shared Services
09.2020 - 09.2023
- Streamlined data collection methods to minimize analysis errors.
- Automated repetitive tasks using scripting languages (Python), saving time during the analytical process significantly.
- Participated actively in interdisciplinary teams'' work integrating domain knowledge from marketing, sales or finance departments into the analytical process.
- Utilized advanced querying, visualization and analytics tools to analyze and process complex data sets.
- Assessed accuracy and effectiveness of new and existing data sources and data analysis techniques.
- Ensured compliance with industry regulations and data privacy standards, mitigating risks associated with sensitive information handling.
- Optimized machine learning pipelines and computational resources deployment strategies resulting in reduced processing times.
- Developed custom data pipelines for streamlined data ingestion and processing, improving workflow efficiency.
- Designed interactive dashboards and reports, providing real-time business intelligence to stakeholders.
- Pioneered use of natural language processing for analyzing customer feedback, uncovering key areas for improvement.
- Conducted feature engineering efforts to enhance model performance by creating new relevant variables from raw input data sources.
Sr. Data Analyst
Reed Elsevier Shared Services
04.2019 - 09.2021
- Oversees development cycle and spearheading Business Intelligence integration/production across multiple business units, ensuring sound data structure and consistency in the data story that helps business leaders make sound and efficient decisions.
- Delivered comprehensive reports highlighting key trends, patterns, anomalies, presenting findings to senior management for informed decision-making purposes.
- Analyzed large amounts of data to identify trends and find patterns, signals and hidden stories within data.
- Identified, reviewed and evaluated data management metrics to recommend ways to strengthen data across enterprise.
- Provided guidance on data governance policies to ensure compliance with industry regulations.
- Pioneered use of machine learning algorithms to refine customer segmentation, enhancing targeted marketing efforts.
Business Intelligence Analyst
Teleperformance Philippines
07.2016 - 04.2019
- Designed customized data collection models for specific visualization tasks.
- Evaluated BI tool options, selected best-fit solutions based on cost-benefit analyses, ensuring optimal return on investment.
- Participated actively in stakeholder meetings, presenting data-driven insights and recommendations to support business growth initiatives.
- Standardized best practices in report generation across departments to ensure consistency in presentation formats as well as analysis methodologies employed.
- Created data analysis tools to allow teams to query acquired information for unique details.
- Mentored junior analysts in advanced statistical techniques to enhance their skillsets in developing meaningful business insights.
- Streamlined stakeholder communication by developing interactive dashboards and reports, facilitating easy access to key metrics.
Customer Insights Analyst
Teleperformance Philippines
07.2015 - 07.2016
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
- Improved internal knowledge sharing by developing comprehensive documentation outlining standard operating procedures for various tasks.
- Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports.
Wholesale Service Specialist
Teleperformance Philippines
05.2013 - 07.2015
Broadband Specialist
Teleperformance Philippines
05.2012 - 05.2013
Education
Bachelor of Science - Computer Science
St. Clare College of Caloocan
Caloocan City, Philippines04-2012
Skills
- Data analytics
- Agile Methodologies
- Data-driven decision-making
- Machine Learning
- Normalization techniques
Additional Information
Character Reference:
Timeline
Data Scientist and Analytics Lead
Reed Elsevier Shared Services
09.2023 - Current
Data Scientist
Reed Elsevier Shared Services
09.2020 - 09.2023
Sr. Data Analyst
Reed Elsevier Shared Services
04.2019 - 09.2021
Business Intelligence Analyst
Teleperformance Philippines
07.2016 - 04.2019
Customer Insights Analyst
Teleperformance Philippines
07.2015 - 07.2016
Wholesale Service Specialist
Teleperformance Philippines
05.2013 - 07.2015
Broadband Specialist
Teleperformance Philippines
05.2012 - 05.2013
Bachelor of Science - Computer Science
St. Clare College of Caloocan
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