Nadine Rafaela B. Espineli
Makati City
Summary
A creative, detail-oriented, and results-driven professional with a passion for crafting engaging content that resonates with audiences. Skilled in content creation and social media strategy, with a commitment to producing high-quality work that supports company growth and success.
Overview
5
5
years of professional experience
Work History
Digital Content Creator
Self-Employed
01.2020 - Current
- Creates image, video, and UGC content for personal platforms and brand partnerships, including brands like Olay, SM Women’s Fashion, and Pantene.
- Strategically plans and curates content, developing content calendars for consistency and timeliness, while meticulously proofreading and editing to enhance quality.
- Monitors and analyzes content performance, continuously refining strategies. Increased TikTok viewers by 67.3% in December 2024.
- Utilizes creative tools such as CapCut, Canva, and Notion to produce high-quality content, and leverages SEO and keyword strategy to boost organic reach.
- Produced high-quality video content that effectively communicated brand messaging and increased viewership.
Social Media Manager
Oakmont Realty AU | Spark*d Digital
05.2024 - Current
- Develops dynamic content (images, videos, and reels) for Instagram and Facebook, promoting real estate listings while providing market trends and recommendations to build brand presence.
- Leverages Meta Business Suite to manage and optimize social media campaigns, ensuring strategic alignment and maximizing reach.
- Develops and maintains content calendar for company and real estate agents, scheduling posts, writing copy, and delivering timely, high-quality content.
- Collaborates closely with management, offering valuable insights and strategies, and ensuring seamless communication to align on goals and execute vision.
Associate, Client Operations (CIQ & CIQ Pro)
S&P Global Philippines Inc.
11.2023 - 04.2024
- Quickly adapts to new technologies like Salesforce, Microsoft Excel, and CIQ/CIQ Pro platforms, optimizing workflow and and improving efficiency.
- Provides exceptional and timely client support, addressing inquiries across various channels, delivering accurate solutions, and maintaining a 100% client favorability rate.
- Demonstrates strong communication and organizational skills to managing client and colleague relationships.
- Ensures high-quality solutions and content by proofreading and editing, ensuring clarity, accuracy, and professionalism in all interactions.
- Self-motivated, with a strong sense of personal responsibility and accountability.
Consumer Goods Marketing Intern
Focus Global Inc.
05.2023 - 08.2023
- Created engaging image and reel content for social media campaigns, collaborating on photoshoots and briefs for top brands such as KitchenAid, Coleman, and BruMate.
- Developed 3-month social media calendar for Instant Pot Philippines' Facebook community, contributing to content strategy and participating in brainstorming sessions.
Market Research Intern
Entomo Manila
09.2022 - 12.2022
- Conducted in-depth market research for various Indonesian accounts, providing valuable insights to inform strategic decisions.
- Developed 4 comprehensive market account plans for Indonesian companies, presenting findings and recommendations to a panel of country managers in both the Philippines and Indonesia.
Social Media Marketing Intern
Meaningful Travels PH
10.2021 - 01.2022
- Developed informative social media content, driving increased engagement on Facebook through strategic image postings and content initiatives.
- Created a comprehensive marketing strategy and business development plan, leading a team of 4 interns to successfully achieve goals, while also providing customer support on Facebook and Instagram.
Education
Bachelor of Science - Business Management
De La Salle University
Manila, Philippines12-2022
Skills
- Social media management
- Content creation
- Research, strategy, & insights
- User generated content
- Photo and video editing
- Teamwork and collaboration
- Microsoft Office & Google Workspace
- Fluent in Filipino & English
Hobbies and Interests
Beauty and fashion, documentation, planning and organizing, journaling, and travelling.
Timeline
Social Media Manager
Oakmont Realty AU | Spark*d Digital
05.2024 - Current
Associate, Client Operations (CIQ & CIQ Pro)
S&P Global Philippines Inc.
11.2023 - 04.2024
Consumer Goods Marketing Intern
Focus Global Inc.
05.2023 - 08.2023
Market Research Intern
Entomo Manila
09.2022 - 12.2022
Social Media Marketing Intern
Meaningful Travels PH
10.2021 - 01.2022
Digital Content Creator
Self-Employed
01.2020 - Current
Bachelor of Science - Business Management
De La Salle University
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