Myriam San Antonio
Digital Marketing Specialist
Antipolo,Rizal
Summary
Experienced digital marketing professional with a track record of exceeding marketing objectives through the creation of high-performing, comprehensive digital marketing strategies. Successfully achieved a 20% increase in website traffic and a significant 50% boost in online sales. Dedicated to engaging target audiences and driving continuous growth. Adaptable to evolving market conditions and guided by data-driven insights. Skilled in SEO, Google Ads, social media marketing, and email marketing.
Overview
7
7
years of professional experience
5
5
Certification
Work History
Digital Marketing Specialist
North Breache Underwriting Limited
London, United Kingdom
01.2024 - Current
- Increased company performance from 13% last year to 17% to date by deploying new systems and processes for new acquisitions.
- Executed 2 campaigns for re-marketing products through Winback based on feedback from subscribers who recently left increased retention by 23%.
- Set up automated emails based on user actions (e.g., welcome emails, follow-ups, reminders of tweets and TG postings, subscription confirmations) resulting in 85% growth in followings.
- Increased website visitors by 40% in 3 months by analyzing the traffic, all content is optimized, and conducting regular site audits.
Email Marketing Strategist
North Breache Underwriting Limited
01.2024 - Current
- Increased website visitors by 89% in 3 months by planning and launching an email campaign.
- Increased new user subscription 25% by redesigning product onboarding flow.
- Grew Open and Click Through Rate by 70% by consistently sending follow up emails.
- Deployed and managed new email CRM implementation and increased open and response rate by 34%.
Senior Support Specialist | Shopify Apps
Staytuned Digital
11.2022 - 08.2024
- Introduced SOS strategy in 1 month resulting in 35% increase in efficiency
- Streamlined support processes by creating Yellow Flag system, resulting in a 30% decrease in average ticket resolution time, increasing team productivity and customer satisfaction.
- Promoted as a Senior Specialist, handling 4 apps simultaneously, after a year of service.
- Consistently met KPI Metrics for 2 years, yielding a 40% annual performance increase for the department.
- Played a pivotal role in the Box Builder app upgrade to Version 2 by addressing all merchant inquiries, troubleshooting, and support, contributing to a successful transition and improved functionality.
- Creating 30 knowledge-based articles every quarter and curating old contents, resulting in 87% increase in customer satisfaction.
Business Development Strategist | Propertyware
RealPage, Inc.
06.2017 - 04.2021
- Increased acquisition from 10 to 32 in 3 months by doing outbound calls and email campaigns.
- Optimized process by 20% in 1 year by collaborating with Sales Operations analysts.
- Improved campaign by 75% in 4 months by Maintaining accurate CRM records, ensuring data integrity, and collaborating closely with sales teams for alignment.
- Consistently exceeding KPI Metrics and contributing to departmental strategies to achieve sales objectives resulting to 32 % annual performance increase for the department.
- Took the lead on real estate project management assignments, showcasing strong organizational and leadership skills.
Education
Bachelor of Science - BS in Psychology -
Polytechnic University of the Philippines
Skills
- Appointment Scheduling
- Customer Complaint Handling
- Continual Improvement Process
- Business Development
- Customer Service Excellence
- Template Design
- Google Analytics
- Digital Analytics
- Marketing Campaigns
- Ticket Management
- Chat Support
- Log Analysis
- Real Estate
- BigQuery
- Shopify
- Software as a Service
- Content creation
- Email Marketing
- SMM
- Copywriting
- Knowledge Base creation
- SEO
- Social Media Marketing
- Content Creation
- Market Research and Analysis
- Digital Marketing Management
- Marketing Strategies
- Email marketing campaigns
- Multi-channel marketing
- Campaign Management
- Data Analytics
- Customer Relationship Management (CRM)
- Web Analytics
- Technical SEO
- Testing and Optimization
- MailChimp
- Sales Funnel Optimization
- Keyword Research
- Google Analytics Setup
- Salesforce CRM
- Link Building
- Competitor Analysis
- Relationship Building
- Customer Engagement
- Project Management
- Retargeting Campaigns
- Marketing programs
- E-commerce strategy
- Google Analytics understanding
- Cross-Functional Team Collaboration
- Keyword optimization
- KPI Tracking
- Google Ads
Title
Digital Marketing Specialist
Certification
- Digital Marketing Foundations, 07/2024 - Present, LinkedIn
- Foundations of Digital Marketing and E-commerce, 07/2024 - Present, Google Career Certificates
- Data Science And Analytics, 10/2023 - Present, LinkedIn
- Shopify Essentials Training, LinkedIn
- Google Ads Search, Google - Sept 2024 - Sept 2025
- Google Ads Search, Google - Sept 2024 - Sept 2025
- Google Analytics 4, Google - Sept 2024 - Sept 2025
Projects
North Breache Underwriting Limited
1.Retail Pipeline and Friend & Family • 01/2024 - 06/2024 |
- A series of email campaign as a marketing efforts that are sent via email to multiple people at once. The goal of an email campaign is to entice the recipients to purchase a product or service or to learn more about the business. An email campaign will contain valuable information that is intended specifically for the recipient.
- Comparing two websites’ SEO strategies. Chose a website from the same industry and research its competitors’ SEO strategies. The information from this competitive analysis can later be used to decide how to level up in the competition.
Bundle Builder 2.0 • | 11/2023 - 05/2024 • Staytuned Digital
Mainly focuses on integrating and streamlining existing features through a simpler user interface. Under the hood, it's a complete rewrite using the latest Shopify APIs to make everything faster and more secure. Here is the FAQs https://box-builder.zendesk.com/hc/en-us/sections/24038768046491-BundleBuilder-upgrade-FAQ
- Vendor Market Place • 02/2019 - 08/2019 • RealPage
The apartment industry’s premier hub for connecting property management companies with qualified vendors—at no cost. Plumbers, painters, and pet groomers find vendors in every category who meet your compliance requirements and reduce your risk exposure. From large national vendors to local proprietors. No subscription fee is required.
Timeline
Digital Marketing Specialist
North Breache Underwriting Limited
01.2024 - Current
Email Marketing Strategist
North Breache Underwriting Limited
01.2024 - Current
Senior Support Specialist | Shopify Apps
Staytuned Digital
11.2022 - 08.2024
Business Development Strategist | Propertyware
RealPage, Inc.
06.2017 - 04.2021
Bachelor of Science - BS in Psychology -
Polytechnic University of the Philippines
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