Mocca Bajao

• I was promoted from Digital PR Specialist to Digital PR Strategist within two years, recognizing my contributions and growth in the role.
• I execute Digital PR and link-building efforts to boost online visibility and domain authority.
• I conduct daily HARO (Help a Reporter Out) outreach to secure high-quality media mentions from high Domain Rating (DR) websites.
• I execute strategic link-building campaigns to acquire authoritative and relevant backlinks that enhance SEO performance.
• I build and nurture relationships with journalists, editors, and webmasters to support long-term PR and SEO success.
• I also handle ad hoc tasks such as reporting, inbox management, and general team support to ensure smooth day-to-day operations.

• Executed email outreach campaigns to acquire high-quality backlinks. Did competitor research, content audits, wrote playbooks, and participated in strategy sessions to identify key tactics to improve SEO processes.

• As an Online PR (Link-Building) Specialist, I was responsible for building links for client websites. I executed email outreach campaigns, analyzed competitor backlinks, and ensured that the site had a healthy domain ranking by utilizing strategic link-building tactics.
• As an SEO Specialist, I was tasked with improving client websites' visibility in Google Search Engine Results Pages. I performed site audits, keyword research, on-page plans and reports, and competitor analysis to improve website traffic and engagement.
• I also provided administrative support to the team by creating and managing project timelines, tracking progress, and organizing data for reporting purposes.

• In charge of the conceptualization and content for all advertising and

PR campaigns. Provided strategic copy for all required materials

(radio, print, collateral, audiovisual presentations and other related

materials).

• In charge of Digital Communications: social media management and

website content management. Wrote social media captions, managed

the company's editorial calendar, and monitored engagement metrics.