Mirella M. Flores

Sales Management & Performance

• Cascade sales targets and directives from the national level to the regional team, ensuring alignment with corporate objectives.
• Develop and implement regional sales strategies that capitalize on local market opportunities and drive sustainable growth.
• Conduct market analysis to identify regional trends, competitive landscapes, and areas for improvement.
• Set ambitious yet achievable sales targets for the region, considering market potential and franchisee capabilities.
• Monitor and analyze key performance indicators (KPIs), including Same Store Sales, New Store Count, and QSC.
• Conduct regular business reviews (RBRs) with franchisees to assess performance, identify challenges, and develop action plans.
• Proactively intervene to address under performing stores through coaching, support, and the implementation of targeted improvement plans. Prepare and present sales performance reports to National Sales and Operations management.

Franchisee Relations & Support

• Build and maintain strong relationships with franchisees, providing guidance on sales maximization, inventory management, and operational efficiency.
• Lead Franchisee Advisor Council gatherings to foster collaboration and address common concerns.
• Ensure franchisee compliance with all company policies, systems, and procedures.
• Provide timely support to franchisees by addressing their sales operations concerns.
• Manage franchisee requests for support programs, expense liquidations, and other operational approvals. Ensure accurate stock projections and timely settlement of all franchisee fees and receivables.

Store Development & Management

• Implement the MUP (Market Unit Plan)
• Collaborate with franchisees to develop and implement store count growth plans.
• Negotiate and monitor the progress of new store opening targets.
• Oversee site sourcing and approval processes, ensuring compliance with company standards. Monitor the progress of new store construction and ensure timely store openings.

QSC (Quality, Service, Cleanliness) Management

• Implement QSC plans and initiatives to maintain an area cluster average QSC rating of at least 87%.
• Monitor QSC performance across all stores in the assigned area and take corrective action as needed. Ensure a 1:5 store to crew count ratio across all stores in the cluster area.

People Management

• Lead and mentor a high-performing team of Sales Area Managers and Senior Sales Area Managers.
• Provide strategic guidance, coaching, and support to develop their leadership skills and drive their performance.
• Foster a collaborative and high-performing team environment that encourages innovation and continuous improvement.

Reporting & Communication

• Ensure effective communication with all stakeholders, including franchisees, senior management, and cross-functional teams.

Sales and Operational Excellence

• Drive the achievement of regional sales targets through regular monitoring of sales trends, identifying performance gaps, and implementing corrective action plans.
• Collaborate with Asst Marketing Operations Managers to develop and execute effective local store marketing campaigns, including addressing laggard stores and maximizing sales channel opportunities.
• Approve and monitor the execution of local store marketing programs, analyzing post-marketing reports to assess effectiveness and identify areas for improvement.
• Lead the development and implementation of regional sales programs designed to drive sales growth and address specific challenges.
• Ensure timely and effective interventions for under performing stores, including developing and implementing turnaround plans.
• Drive the achievement of the 1:5 store-to-franchisee ratio target to ensure sustainable business growth. Oversee the timely execution of the MUP, including store renovations and face lifts.

FINANCIAL

• Ensures achievement of 100 percent target on Sales, EBIT, OPEX and productivity of the assigned area

OPERATIONS

• Manage store operations by maintaining security and service standards.
• Conduct compliance audits.
• Coordinate with the head office to implement strategies that align with management and brand objectives.

BUSINESS ANALYSIS

• Strategic Partnership: Partnering with Store Managers to develop operational strategies designed to achieve specific financial targets.
• Performance Management: Conducting regular Business Reviews to monitor progress and maintain alignment with management objectives.
• Action Planning: Identifying store-level action plans and coordinating their implementation with various Support Groups.
• Strategic Development: Recommending and developing comprehensive strategies that align with broader operational and financial goals.

CUSTOMER SERVICE

• Develops and oversees implementation of Customer Service initiatives in the stores.
• Ensures that all customer-related complaints are addressed properly and on time

PEOPLE MANAGEMENT

• Approves the hiring, transfer, and promotion of all supervisory level positions and above in the stores.
• Participates in skills assessment process of employees performing/holding critical positions in the store.
• Formulates individual and unique performance objectives of all direct reports.
• Oversees training and team management of all direct reports.
• Ensures proper implementation of employee discipline, company policies and procedures in assigned stores

• Teaching HRM and Management subjects like TQM, Cost Control, Housekeeping, Recruitment and Selection, Intro to work in Hotel and Restaurant, Culinary, Food Safety and Sanitation and PDPR
• 32 units a week

• Provides direction and leadership, manages employees performance
• Motivates the team to achieve company targets and objectives of continuously improving quality of products and services, increasing revenues, controlling costs and improving profitability
• Responsible for the management and administration of store operations covering the following :
• Operational Planning
• Product and Services Management
• Resource Management
• Customer and Corporate Relations
• Human Resource Management

• Responsible for sales building, setting and achieving sales targets
• Responsible in developing local store marketing strategies to promote brand and improve sales performance
• Responsible for managing store profitability
• Implements necessary financial controls to attain monthly budgets
• Ensures implementation of QSCH quality standards
• Oversees the consistent implementation of restaurant policies and procedures
• Conducts daily, weekly, monthly operational audits to ensure utmost quality
• Addresses specific operational concerns and provides timely solutions
• Recommends and plans improvements on existing systems and procedures
• Responsible in mentoring and empowering direct subordinates from time to time or as needed
• Maintains and ensures discipline and proper decorum of all restaurant staff
• Provides and recommends training for restaurant staff
• Ensures control in accurate ordering and purchasing from commissary and direct suppliers
• Continuous sourcing of local suppliers to ensure best quality and price
• Directly presents/ reports overall store performance to upper management on a monthly basis
• Trains the staff to do accurate inventory, ordering and filing of Delivery Receipts
• Ensures that delivery of stocks are accurately received with respect to the quantity, unit cost and measurement of items received as compared to the Delivery Receipt

• Responsible for planning, coordinating, controlling and directing store team to achieve highest level of customer satisfaction, promotion execution, merchandise display, sales and profitability targets, shrinkage target, compliance audit target results, Mystery shopping audit target results
• Responsible for implementing Retail Operating Standards and compliance to government requirement.
• Monitors sales performance and plans and initiates to achieve sale target
• Controls and monitors Opex to achieve productivity, cost and profitability targets
• Ensures sufficient and productive staff to meet company expectations and requirement
• Responsible in timely submission of reports, good housekeeping

• Ensures implementation of company’s mission statement and values, standard operating procedures, goals, and objective.
• Ensures that the products are of excellent quality and prepared per company specifications and that service is friendly, accurate, and efficient
• Leads and directs employees on a given shift to ensure company standards of operations are met
• Performs administrative tasks (Food and Non-food inventory, production control, Food and Labor Cost Control and accountabilities, Management reports and records, etc.)
• Implements Crew Training System in the store through follow-ups
• Responsible for managers’ training and development
• Monitors the Weekly Sales Per Man-Hour
• Prepares the weekly manpower schedule
• Prepares and presents Profit & Loss analysis
• Updates supplies stock factor guide and station preparation guide
• Ensures implementation of control procedure in Receiving, Issuance, Inventory and Documentation
• Monitors and follow-up equipment in both front and back of the store, gas supply, gas facilities and fixtures, operating usage and maintenance programs to ensure that all sanitation, safety and security procedures are followed.
• Ensures that all equipment are functional, safe and in good working condition
• Ensures adequate availability of gas supply in the store
• Attends/ participates/ conducts store functions ( Management meetings, General meetings, special events and seminars)
• Performs performance appraisal/ evaluation of staff
• Attends to customer requests and inquiries
• Ensures availability of updated recipe guides
• Coordinates and communicates with Area Manager and concerned departments regarding operational concerns
• Selects, recruits and trains personnel for store manpower
• Led daily operations, ensuring compliance with company policies and procedures.
• Trained and mentored staff, enhancing team performance and customer service skills.