Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
MINIE ROSE URIARTE

MINIE ROSE URIARTE

Lifecycle & Retention Marketing Strategist
Quezon City

Summary

Experienced marketing strategist with over 5 years of experience spanning client strategy, campaign management, and retention marketing. Adept at planning and executing data-driven email and SMS strategies tailored for e-commerce brands, with a strong focus on driving engagement, improving conversion rates, and building customer loyalty. Combines creative thinking with data-driven decision-making to deliver structured, effective, and scalable results.

Overview

18
18
years of professional experience
6
6
Certifications

Work History

Client Strategist

Chronos Agency
Singapore
05.2022 - Current
  • Lead the development and execution of retention marketing strategies for global e-commerce brands.
  • Manage full-cycle campaign planning, including segmentation, automation flow setup, and performance analysis.
  • Collaborate with cross-functional teams to align on creative direction, campaign structure, and customer journey goals.
  • Deliver regular client reports, insights, and strategic recommendations.
  • Identify upsell opportunities and contribute to client growth through value-driven services.

Operations Manager (Part-Time)

Emma Transport
04.2014 - Current
  • Oversees daily transport operations, including dispatch, compliance, and customer service.
  • Manages financial statements, regulatory documentation, and licensing requirements.
  • Trains drivers on safety procedures, service standards, and traffic regulations.
  • Ensures cost control and operational efficiency through regular audits and reporting.

Email Marketing Specialist

BPO USA LLC
09.2017 - 07.2020
  • Planned and executed email marketing campaigns using Klaviyo, Kartra, Ongage, Infusionsoft, and AWeber.
  • Built and maintained automation flows, nurture sequences, and content calendars.
  • Conducted list segmentation and hygiene to enhance deliverability and engagement.
  • Reported on campaign performance and implemented optimization strategies based on results.

Marketing Specialist

MD Juan Enterprises, Inc.
09.2014 - 12.2016
  • Conducted market research and supported product positioning strategies for international markets.
  • Developed creative marketing campaigns targeting the auto restoration and Jeep enthusiast segments.
  • Managed digital marketing efforts, including email, social media, and trade show activations.
  • Coordinated with internal teams to execute seasonal promotions and export-related marketing.

Marketing Assistant

Banco De Oro Unibank, Inc.
06.2007 - 10.2010
  • Provided front-line customer service including account setup and product inquiries.
  • Processed a wide range of financial transactions with accuracy and confidentiality.
  • Promoted bank products and services through consultative selling.
  • Handled back-office operations such as clearing, signature verification, and reconciliation.

Education

Bachelor of Science - Marketing

University of The East
Caloocan City, Philippines
03.2002

Skills

  • Retention Marketing: Email and SMS strategy, automation flows, segmentation, lifecycle campaigns

  • Campaign Management: Reporting, A/B testing, performance tracking, deliverability optimization

  • Client Work: Strategic planning, presentations, relationship building, upselling/cross-selling

  • Marketing Platforms: Klaviyo, Mailchimp, HubSpot, Postscript, AWeber, Infusionsoft, Kartra

  • Productivity Tools: ClickUp, Slack, Notion, Google Workspace

Certification

HubSpot Sales Hub Software Certification (Issued March 2025)

Timeline

Client Strategist

Chronos Agency
05.2022 - Current

Email Marketing Specialist

BPO USA LLC
09.2017 - 07.2020

Marketing Specialist

MD Juan Enterprises, Inc.
09.2014 - 12.2016

Operations Manager (Part-Time)

Emma Transport
04.2014 - Current

Marketing Assistant

Banco De Oro Unibank, Inc.
06.2007 - 10.2010

Bachelor of Science - Marketing

University of The East

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MINIE ROSE URIARTELifecycle & Retention Marketing Strategist