Milany Navarro Jalando-on
Summary
Director of Events Management leading event sales, planning, and execution across corporate, government, association, and social segments. Directs events booking, events planning, and social events teams, and manages complex programs including VIP functions, annual medical conventions, and multi-day room-and-catering accounts. Drives lead generation, conversion, and annual social event targets through team collaboration and hands-on client management.
Overview
25
25
years of professional experience
Work History
Director of Events Management
DUSIT THANI MANILA
01.2019 - 01.2017
- Led achievement of Event Department’s annual goals.
- Coordinated daily event execution to ensure success.
- Led strategic planning and execution of high-profile events to enhance brand visibility.
- Managed cross-functional teams to ensure seamless coordination and successful event delivery.
- Developed and implemented standardized event management processes to improve efficiency.
Director of Business Development
SHANGRI-LA HOTELS AND RESORTS
01.2016 - 01.2017
- Solicited MICE business (10 rooms and above) for Shangri-La properties in Philippines, including Makati Shangri-La, Shangri-La at the Fort, Edsa Shangri-La, Shangri-La Mactan, and Shangri-La Boracay.
- Championed local MICE business for Edsa Shangri-La, securing annual contracts for medical conventions contributing 30-35% to Rooms & Catering revenue.
- Developed strategic partnerships with key stakeholders to enhance brand visibility and revenue growth.
- Led market research initiatives to identify emerging trends and opportunities in luxury hospitality sector.
- Executed targeted sales strategies resulting in increased client acquisition and retention rates.
Director of Events Management
EDSA SHANGRI-LA MANILA
01.2019 - Current
- Leads the three (3) divisions of the Events Management team:
- Maximized opportunities for local catering segments – corporate, government/association, and socials, enhancing revenue potential.
- Social Events – handling of social events from contracting to implementation
- Events Booking Center – contracting of live-out Corporate and Government segments
- Handles events planning of big live-in accounts like annual medical conventions with 300-400 rooms and catering of 800 pax.
- Handles events that involves VIP guests and high-ranking personalities.
- Maximizing the opportunities for Local Catering segments – Corporate, Government/Association and Socials to ensure
- Handles events that involve VIP guests and high-ranking personalities.
- Manages 4-5 special accounts annually.
- Leads the planning of the annual Social activity titled Strictly RSVP. Ensures that the team will successfully attract and generate Social events prospects and drive conversion for the year, targeting an average target of P120M to P130M
Events Manager
MAKATI SHANGRI-LA MANILA
01.2010 - 01.2013
- Managed social events from contracting to implementation, ensuring completion of all tasks.
- Planned live-in and live-out events based on specifications from the events booking center and NSO team.
- Led event planning and execution for high-profile corporate and social gatherings.
- Coordinated logistics, including venue selection, catering, and audiovisual requirements.
- Developed event budgets and managed vendor contracts to optimize resource allocation.
Events Manager
CROWNE PLAZA GALLERIA MANILA
01.2008 - 01.2010
- Managed social events from contracting to execution, ensuring seamless delivery and client satisfaction
- Achieved monthly individual targets through strategic planning and execution of events
- Coordinated client's event requirements with operations team, facilitating successful event outcomes
Food & Beverage Promotions Officer
CROWNE PLAZA GALLERIA MANILA
01.2005 - 01.2008
- Conceptualized and executed food & beverage promotions to drive increased hotel F&B revenue.
- Collaborated with PR & Marketing team to maximize exposure of F&B activities and promotions.
- Managed daily operations ensuring high standards of service delivery.
- Trained and mentored junior staff to enhance team performance.
- Implemented process improvements that increased operational efficiency.
PR & Marketing Communications Officer
HOLIDAY INN, MANILA PAVILION
01.2002 - 01.2005
- Supported development of promotional and press campaigns for hotel, enhancing visibility and engagement
- Developed and executed internal and external communication strategies to enhance brand awareness.
- Collaborated with cross-functional teams to create impactful promotional materials and digital content.
- Managed social media channels, driving engagement through targeted campaigns and audience interaction.
Education
Bachelor of Arts - Advertising
La Consolacion College
Bacolod City, Philippines 04.2001 -
Skills
Revenue management
Business development
Account management
Delphi Salesforce (DSA Level)
Opera
Event planning
Event execution
Team leadership
Microsoft Office
Communication skills
Accomplishments
- Exceeded pre-pandemic (2019) Catering targets last 2023.
- Achieved the highest Catering revenue in the history of Edsa Shangri-La last 2024.
- Achieved over-all guest satisfaction rating of 91% for the Events Department
Timeline
Director of Events Management
DUSIT THANI MANILA
01.2019 - 01.2017
Director of Events Management
EDSA SHANGRI-LA MANILA
01.2019 - Current
Director of Business Development
SHANGRI-LA HOTELS AND RESORTS
01.2016 - 01.2017
Events Manager
MAKATI SHANGRI-LA MANILA
01.2010 - 01.2013
Events Manager
CROWNE PLAZA GALLERIA MANILA
01.2008 - 01.2010
Food & Beverage Promotions Officer
CROWNE PLAZA GALLERIA MANILA
01.2005 - 01.2008
PR & Marketing Communications Officer
HOLIDAY INN, MANILA PAVILION
01.2002 - 01.2005
Bachelor of Arts - Advertising
La Consolacion College
04.2001 -