Christina Mila Jimenez

• Provide strategic guidance in PR, branding and communications, and influencer activation for various clients in the retail, FMCG and Hospitality industry.

• Led a team of account managers to deliver targets across SKAs
• Led a team of marketing managers to implement data-driven marketing strategies across key partnerships

Milestone/s:

• Hit 1M USD GMV milestone for SM Group, 6 months after launch of Buy Now Pay Later
• Launched social media consumer promotions that resulted to 35% increase in social engagement scores
• Achieved 20% MoM GMV growth for key accounts in technology and fashion category

• Built E-commerce marketing team from scratch
• Developed and launched IMC plans to achieve BAU and Mega-Campaign targets
• Managed marketing technology vendors to enhance platform capabilities for CRM and UX

Milestone/s:

• Reduced customer acquisition costs by 50% through enhanced targeting, improved creative executions, and strengthened collaboration with social channel partners (Facebook, Google)
• Launched Shopback Birthday partnership that boosted customer acquisition rates by 40% during big campaign days
• Achieved 2x traffic and 25% user growth for the platform through digital marketing optimization and commercial campaign launches

• Develop and implement a comprehensive business development strategy aligned with the company's goals and objectives.
• Build and maintain strong relationships with existing clients to ensure satisfaction and identify opportunities for upselling or cross-selling

Milestone/s:

• Achieved a 100% closure rate on critical partnership contracts
• Streamlined processes for GCash Savings partnership to improve customer experience scores

• Manage eCommerce team for total Wyeth infant nutrition business.
• Optimize pricing, promotions, and product positioning to maximize sales and profitability
• Responsible for partnerships and expansion of eBusiness in different channels including Pureplay, Brick & Mortar, eCommerce, and brand.com.

Milestone/s:

• Launched first Super Brand Campaign for Wyeth across the SEA region that delivered 2x uplift vs. average campaign GMV
• Achieved 5x ROAS (vs. target of 3x) for all online marketing spend
• Launched first livestream for Wyeth in PH in partnership with Lazada that generated 5x uplift in GMV vs. average

• Responsible for developing and executing a comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth across offline and online channels.
• Strengthened industry partnerships with banks, fin techs, telco, apps, retailers, corporate HR teams, rewards platforms, and airlines to drive customer acquisition and engagement
• Orchestrate positive media coverage and stakeholder relations as media spokesperson

Milestone/s:

• First to launch partnerships in Lazada for the region: Raffle, Pinoy Cyber Sale, and Offline media that drove at least 30% in budget cost-savings, with 200% return in PR value
• First to launch offline to online integration campaign in Lazada for 11.11 through Showtime partnership that generated 575% increase in app downloads
• Generated partnership subsidies worth $500K for 11.11 and 12.12

• Developed comprehensive marketing strategies for the bank's consumer business groups
• Led bank-wide and institutional branding campaigns, resulting in significant increases in brand affinity scores
• Established collaborative partnerships with business units and external stakeholders to translate campaign concepts into both offline and online touchpoints

Milestone/s:

• Led and launched the following product campaigns: BDO Mobile Banking App, BDO Debit Card, BDO Easy Investment Plan
• Increased brand affinity scores by 20% after launch of BDO thematic campaign, improving overall brand trust scores
• Managed the internal creative team while streamlining operations to meet bank marketing collateral requirements, resulting in a 25% reduction in creative agency expenditure

• Develop comprehensive ATL, BTL and digital campaign plans and proposals for the following brands: Jollibee Foods Corporation, United Laboraties, Inc., Innovitelle, Globe Telecom, San Miguel Foods Corporation, Cebu Pacific, Bench
• Oversee client requirements, tactically leveraging cross-selling techniques to consistently meet or surpass revenue benchmarks for the year
• Conduct regular annual brand reviews of campaign performance and provide insights for optimization

Milestone/s:

• Won best in account servicing within the 1st year of managing Unilab, Magnolia, Eight O’Clock and Nutriasia brands
• Co-created 1st Jollibee Facebook game for Jollibee Float that achieved 105% user targets
• Championed the successful pitch for Jollibee's 35th Anniversary campaign, solidifying the agency's market share and securing a prominent position within the Jollibee Foods Corporation Group's portfolio of business partnerships

• Develop comprehensive ATL and BTL campaign plans and proposals for the the PLDT Group for user acquisition, retention and loyalty
• Manage client relationships and understand the Clients’ business, industry, products and services to tailor advertising strategies accordingly
• Collaborate with cross-functional teams (Creative, Strategy, Media and Production) and foster a productive working environment under a 48-hour turnaround time commitment

Milestone/s:

• Achieved 3x revenue targets for PLDT accounts within the first year of servicing
• "Bilis Kabit" onground activation campaign hit acquisition targets by 110%
• Achieved 115% of PLDT rewards relaunch program redemption targets