Health & Fitness
Mikaela Margarita F. Reyes
Partnerships
Pasig,Metro Manila
Summary
Strategic and tactical marketer with a proven track record of implementing successful campaigns to enhance brand salience, drive revenue growth, and increase customer engagement. Results-oriented and collaborative professional with extensive expertise in account management and building strong partner relations. Known for attention to detail and decisive leadership in fast-paced environments.
Overview
9
9
years of professional experience
8
8
years of post-secondary education
Work History
Strategic Partnerships Manager
ZALORA
Muntinlupa City
11.2022 - Current
- Spearheaded opportunities for co-marketing partnerships with new and existing partner accounts from banks, FMCGs, telecoms, e-comm and other industry partners driving additional revenue streams for ZALORA
- Attained partnership growth by double digit from 2023 to 2024: 28% NMV and 16% increase in new customers to ZALORA
- Achieved 90% of 2024 departmental goals
- Led team to have an increase of 34% in partner investment from Q1 2024 to Q1 2025
- Developed online and offline strategies with industry partners to generate brand awareness, drive in-store sales, online noise, and achieve marketing objectives
- Led marketing initiatives to further amplify the ZALORA Credit Card
- Drove efficiency improvement through continued process refinement and data analysis such as Tableau, Workbench, and Looker
- Monitored partnership performance, identifying areas for improvement and developing action plans accordingly
- Managed partner relationships, ensuring alignment on goals and collaboration on marketing initiatives
- Negotiated favorable contract terms to secure successful long-term collaborations with industry leaders
Accounts Manager
Shopee
Taguig City
04.2022 - 10.2022
- Strategized, developed, & delivered strong pitch to sellers on Shopee offerings and proposed solutions across the online sales cycle
- Negotiated deals with sellers and curate Stock Keeping Units (SKUs) for various campaigns, promotions, online marketing, and media as required
- Managed a diverse portfolio of accounts, demonstrating adaptability across various industries and client needs
- Conducted regular account reviews with over 20 sellers, providing valuable insights into performance metrics and recommending actions for improvement
- Proactively communicated updates and changes in company policies to clients, ensuring their understanding and compliance.
- Resolved complex customer issues, maintaining professionalism and preserving long-term relationships.
Project Manager
Freelance
Paranaque City
01.2020 - 01.2022
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track
- Established effective communication among team members for enhanced collaboration and successful project completion
- Event and Press kit conceptualization, logistics, and management; vendor/supplier procurement and management
- Past clients include: Unilever Philippines (Knorr), Nestle Philippines, GCash, Netflix Singapore
Accounts Officer
Bridges@Com, Inc.
Makati City
01.2017 - 01.2019
- Created brand strategies, media plans, influencer content strategy, and event concepts for Beauty, Corporate, and Lifestyle brands
- Launched several brand campaigns in partnership with various teams to ensure that deadlines are met and executed according to marketing goals
- Spearheaded event conceptualization, press kit creation, logistics, and management; vendor / supplier procurement and management
- Communicated and resolved disputes with clients regarding outstanding invoices, payments and adjustments
- Past clients include: Unilever Philippines (Axe, Dove, Creamsilk), Unilever Thailand, Uber Philippines, Oishi, Greenwich, Pepsi Co, (Mountain Dew)
Communications Intern
Uber
Taguig City
01.2016 - 01.2017
- Launched uberCOMMUTE & increased first trips by 40% through different marketing strategies
- Developed marketing materials for various channels, increasing audience engagement and brand awareness
- Organized community events to increase brand presence in local markets and foster positive relationships with stakeholders
- Participated in brainstorming sessions for campaign ideation, contributing innovative ideas that aligned with business objectives
Education
International Studies - American Studies
De La Salle University
Manila, Metro Manila 06.2013 - 05.2017
High School Degree -
Assumption College
Manila, PH 06.2009 - 05.2013
Skills
- Account Management
- Partnership Development
- Performance tracking
- Industry expertise
- Negotiation
- Growth strategies
- Revenue generation
- Teamwork and collaboration
- Time management
- Problem-solving abilities
Interests
Travelling
Baking
Timeline
Strategic Partnerships Manager
ZALORA
11.2022 - Current
Accounts Manager
Shopee
04.2022 - 10.2022
Project Manager
Freelance
01.2020 - 01.2022
Accounts Officer
Bridges@Com, Inc.
01.2017 - 01.2019
Communications Intern
Uber
01.2016 - 01.2017
International Studies - American Studies
De La Salle University
06.2013 - 05.2017
High School Degree -
Assumption College
06.2009 - 05.2013
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