Accomplished Operations and Sales Leader with extensive experience in Direct-to-Consumer and Multi-Channel Management within the winery fulfillment and sales & marketing industries. Proven track record of streamlining operations, enhancing customer experience, and driving revenue growth. Expertise in fulfillment processes, project management, and developing data-driven strategies to optimize performance. Adept at building strong relationships with key stakeholders, leading high-performing teams, and implementing innovative solutions to achieve organizational success.
Hi, I’m
Michael Magnawa
American Canyon
Summary
Overview
21
years of professional experience
Work History
Wine Service Cooperative
Operations Supervisor
03.2022 - Current
Job overview
- Created a new department to assist the fulfillment team with quarantined orders
- Processed large data files of orders for multiple wineries, ensuring timely fulfillment
- Implemented performance metrics to monitor team efficiency and accuracy
- Managed staffing resources for up to 70 employees, overseeing order processing from picking to shipping
- Led safety initiatives as part of the Safety Committee, conducting monthly inspections and implementing safety protocols
- Contributed to the development of a new automation and robotics database, training teams on its interface
- Managed the Returns Department, processing returned shipments, completing inventory adjustments, and scheduling outbound deliveries
- Contributed to shaping organizational culture as an active member of the Core Values Committee, promoting employee engagement and best practices
Little Tikes Commercial, PlayworxFlorida
Sales Manager
01.2019 - 12.2021
Job overview
- Prepared government bid proposals for multimillion-dollar commercial play spaces
- Designed CAD drawing requests and ensured compliance with permitting requirements
- Built and maintained relationships with government agencies/municipalities
- Delivered over $1.5 million in sales annually
- Developed and nurtured relationships with key stakeholders and accounts
Sterling Vineyards, Diageo Chateau and Estate Wine, Treasury Wine Estates
Hospi Manager | District Sales Manager | Division
10.2003 - 04.2018
Job overview
- Managed a 7,500-member Wine Club and executed a $4.7 million Annual Operating Plan across Wine Club, E-Commerce, and Tele Sales channels
- Directed digital marketing strategies, including mobile marketing, social media, and digital promotions, resulting in $1 million in annual e-commerce sales
- Increased wine sales by 20% and average order value by 18%; reduced tasting room discounts by 25%
- Oversaw customer support, order fulfillment, and inventory management for Wine Club and E-Commerce, processing shipments that generated over $3.5 million in revenue
- Created outbound sales training, driving the department to exceed its plan by 35%
- Established a data-driven culture, enhancing sales tracking and performance metrics
- Led team development, performance appraisals, and growth initiatives
- Supported marketing promotions for 15,000 club members, leading staffing operations and training
Education
Santa Rosa Junior CollegeSanta Rosa, California
University Overview
Skills
Wine Fulfillment and Customer Support
Team Leadership and Development
E-Commerce Marketing & Strategy
Warehouse Operations and Logistics
ROI, Reporting and Analysis
Government Bid Proposals
DTC Customer Service Management
Project and Account Management
Accomplishments
Accomplishments
- Processed up to 5,000 winery orders daily, ensuring timely fulfillment.
- Created a department to handle quarantined orders, boosting efficiency.
- Delivered over $1.5M in annual sales at Little Tikes Commercial.
- Increased wine sales by 20% and order value by 18% at Sterling Vineyards.
- Managed 7,500-member Wine Club, driving $4.7M in annual revenue.
- Developed performance metrics to track efficiency and optimize staffing.
- Spearheaded automation and robotics database adoption.
- Hosted 180k+ guests annually, enhancing hospitality and customer experience.
- Led team development, performance appraisals, and growth initiatives.
- Transitioned Diageo Wine Club business to a new contact center, generating $15M in revenue.
- Drove employee engagement as a Core Values Committee member.
Significant Trainings
Significant Trainings
NEW WAREHOUSE SYSTEM I Jul 2024
- Fort to Scale integration Team: Enhanced warehouse efficiency through advanced integration techniques.
- Locus Robotics Warehouse Automation: Optimized fulfillment processes using robotics-driven automation.
- Scale Warehouse Solutions: Implemented scalable warehouse solutions to improve operational flow.
- The FORT System: Applied innovative technologies to streamline inventory management and order processing.
Timeline
Operations Supervisor
Wine Service Cooperative
03.2022 - Current
Sales Manager
Little Tikes Commercial, Playworx
01.2019 - 12.2021
Hospi Manager | District Sales Manager | Division
Sterling Vineyards, Diageo Chateau and Estate Wine, Treasury Wine Estates
10.2003 - 04.2018
Santa Rosa Junior College