Mharlen Javeloza
Senior Marketing Officer
Sta. Rosa City
Summary
Marketing professional and leader with over 9 years in product marketing management. Skilled in driving
go-to-market strategies and partnering with cross-functional teams to enhance customer acquisition and strengthen brand positioning.
Overview
12
12
years of professional experience
Work History
Senior Marketing Officer
TP-Link Philippines Ltd. Corporation
3 2022 - Current
- Oversees the creative and marketing works of TP-Link Philippines.
- Spearheading market research initiatives to identify new business opportunities and areas for growth.
- Lead in the coordination of trade show participation, ensuring optimal brand representation at high-profile industry events.
- Plan, design and execute digital ad campaigns for brands across all social media platforms to increase engagement, brand visibility and translate to sales.
- Delivers and maintains effective influencer program to increase brand awareness and visibility.
- Oversees the production of all marketing materials and implementation of all campaigns.
- Oversees the collaboration with external suppliers to create brand’s marketing materials.
- Leads the over-all design and look of all digital media channels in line with brand image.
- Liaise with other departments to promote success of activities and enhance company's online & offline presence.
Marketing Officer
TP-Link Philippines Ltd. Corporation
2018.04 - 2022.03
- Development of Marketing Plan for Brands' retail and corporate business units.
- Collaboration and supervision with the creative team for the development of in-store marketing materials such as product flyers and brochures, product catalog, store display module and kiosk.
- Outsourcing and negotiating with 3rd party suppliers for production and implementation of in-store marketing materials.
- Managing social media channels to boost online presence and engagement with consumers.
- Collaboration with the Product Manager for the development of marketing programs for retail partners and for end users.
- Implementing targeted marketing campaigns and strategies to increase the brand awareness.
- Built strong relationships with industry influencers, securing positive coverage in relevant publications.
Marketing Specialist
Achieve Without Borders, Inc.
2017.10 - 2018.04
- Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.
- Conceptualizes, develops, and implements marketing collaterals for advertising, and sales promotions (Electronic Direct Mailer (EDM) and other printed and non-printed materials).
- Brainstorming and developing ideas for creative marketing campaigns.
- Works with creative teams to come up with branding ideas, graphic designs, and promotional materials.
- Plans and executes strategic sales event (includes internal events).
Marketing Communications Officer
ION Management Solutions, Inc.
2015.11 - 2017.07
- Conceptualizes, plans, and implements targeted internal and external marketing and communication plans
- Conceptualizes, develops, and implements marketing collaterals for advertising, and sales promotions (Electronic Direct Mailer (EDM) and other printed and non-printed materials)
- Managing website and social media accounts owned by ION Management Solutions, Inc.
- Plans and executes strategic sales event (includes internal events).
- Manages and maintains positive relationship with the vendors, venue staff and media partners.
Marketing Officer
International Micro Village, Inc. (IMVI)
2013.11 - 2015.11
- Conceptualizing, developing, and implementing marketing plans in relation to advertising, sales promotion, public relations, sales management.
- Lead in the creation of designs of all marketing materials of IMVI.
- Coordination with sales teams to develop effective promotional materials and sales collateral.
- Planning and executing strategic sales event (includes internal events).
- Managing website and social media accounts owned by IMVI for the promotion of its various services and activities.
Communication Specialist/Events Associate
Dominguez Marketing Communications/Events@Work Management & Consultancy
2012.07 - 2013.11
- Assist in managing projects and accounts
- In charged in planning and executing strategic events
- Co-developing communication and marketing plan with the Senior Project Manager
- Managed website and social media accounts owned by Events@Work for the promotion of its various services and activities.
Education
Bachelor of Arts - Communication Arts
De La Salle University - Dasmariñas
Dasmariñas City, Cavite 2007.03 - 2007.03
Skills
Management Team Leadership
Product Marketing
Creative Direction
Brand building
Product Launches
Business Development
Events Management
Influencer Marketing
Trainings & Certifications
- TP-Link Security Associate (TPSA),TP-Link Philippine Headquarters | 2024
- Digital Marketing, BSA Twin Towers, Ortigas | 2015
- Keys to Working Together, IMVI Office, Makati | 2015
- Marketing without TV Advertising, BSA, Twin Towers, Ortigas | 2015
- Organizational Health, IMVI Office, Makati | 2015
Timeline
Marketing Officer
TP-Link Philippines Ltd. Corporation
2018.04 - 2022.03
Marketing Specialist
Achieve Without Borders, Inc.
2017.10 - 2018.04
Marketing Communications Officer
ION Management Solutions, Inc.
2015.11 - 2017.07
Marketing Officer
International Micro Village, Inc. (IMVI)
2013.11 - 2015.11
Communication Specialist/Events Associate
Dominguez Marketing Communications/Events@Work Management & Consultancy
2012.07 - 2013.11
Bachelor of Arts - Communication Arts
De La Salle University - Dasmariñas
2007.03 - 2007.03
Senior Marketing Officer
TP-Link Philippines Ltd. Corporation
3 2022 - Current
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