Summary
Overview
Work History
Education
Skills
Timeline
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Merry Grace Turla

Merry Grace Turla

Senior Business Development
Tanza, Cavite

Summary

Experienced in sales, I excel at mentoring others to achieve team success. My strong work ethic fuels my commitment to meeting sales goals, even in challenging environments.

Overview

15
15
years of professional experience

Work History

Senior Sales Business Development Executive

Keycafe
10.2023 - 04.2025
  • Identified and cultivated potential clients interested in Keycafe smartbox technology, utilizing strategic outreach and relationship-building techniques.
  • Developed and executed effective lead generation strategies, resulting in a robust sales pipeline and consistent achievement of sales targets.
  • Demonstrated a high conversion rate, successfully closing deals and contributing to significant revenue growth.
  • Provided leadership and guidance to the sales team, fostering a high-performance environment focused on goal attainment.


Freelance - Senior Business Development Manager

Deverium
10.2022 - 10.2023
  • Led sales and business development initiatives for a mobile app development business specializing in KYC, AML, and security solutions
  • Successfully sourced leads and opportunities within target territories across Europe and APAC
  • Conducted cold calling campaigns targeting C-level executives and Directors to initiate business discussions and identify potential partnerships
  • Developed and executed email marketing strategies, including creating and scheduling email sequences to nurture leads and prospects
  • Effectively booked appointments for warm leads, optimizing the conversion process and maximizing sales opportunities
  • Managed another assignment focused on recruiting mobile developers with expertise in iOS and Android platforms, ensuring the acquisition of skilled talent to support business growth

Sales Manager

Miceneurol
09.2021 - 09.2023
  • Introduced Mice Neurol self-check-in kiosk product
  • Successfully onboarded and closed deals with key stakeholders, including E-gaming sector sponsorships and exhibitors
  • Managed territories across APAC, ensuring effective outreach and partnership development
  • Conducted end-to-end processes from lead generation to product demonstration
  • Utilized various strategies including cold calling, outbound calling, and email marketing to engage potential clients
  • Increased sales revenue by developing and implementing effective sales strategies.

Business Development Manager

PalVision
09.2017 - 09.2021
  • Spearheaded sales and marketing efforts for in-house hotel tech solutions targeting the global market
  • Conducted extensive market research to identify opportunities and trends within the hospitality industry, focusing on 3-5-star hotels and casino hotels
  • Targeted key personas including C-level executives, General Managers, IT Directors, and Vice Presidents to establish business relationships and drive sales
  • Developed and executed marketing campaigns tailored to the needs of the target markets
  • Managed email marketing strategies, including scheduling email sequences and editing content for maximum impact
  • Utilized cold calling and outbound strategies to initiate contact and engage potential clients
  • Conducted introductory demos to showcase the features and benefits of the hotel tech solutions, effectively converting leads into clients

Partnership Manager

ProV
12.2015 - 12.2016
  • Partnership manager for ServiceNow Product
  • Generated my own leads for UK territories
  • Book demos
  • Conduct market trend research
  • Consistently hitting my quota
  • Top seller

Lead Generation Specialist

Balboa Digital
08.2013 - 11.2015
  • Handles different companies for Total Attorney's campaigns, Periscope online school
  • Qualify each campaign
  • Top seller/consistently hitting my quota

Sales Representative

Visaya KPO
12.2012 - 06.2013
  • Cold calling customer interested in availing vacation resort certs
  • Consistently hitting my quota
  • Top seller for the past 6 months

Sales Development Representative

Pedia Health Medical Group
11.2009 - 10.2012

Work as a lead generation specialist and collections

Freelance - Sales Specialist

Kase Insurance
09.2020 - 02.2022
  • Reached out to SMB for insurance renewals (Canada)
  • Booking of appointments
  • Consistently hitting my quota
  • Trained and conduct mock call practice

Education

Bachelor of Science - Major in Marketing Management

STI MAKATI
MAKATI
04.2001 -

Skills

Sales planning

Timeline

Senior Sales Business Development Executive

Keycafe
10.2023 - 04.2025

Freelance - Senior Business Development Manager

Deverium
10.2022 - 10.2023

Sales Manager

Miceneurol
09.2021 - 09.2023

Freelance - Sales Specialist

Kase Insurance
09.2020 - 02.2022

Business Development Manager

PalVision
09.2017 - 09.2021

Partnership Manager

ProV
12.2015 - 12.2016

Lead Generation Specialist

Balboa Digital
08.2013 - 11.2015

Sales Representative

Visaya KPO
12.2012 - 06.2013

Sales Development Representative

Pedia Health Medical Group
11.2009 - 10.2012

Bachelor of Science - Major in Marketing Management

STI MAKATI
04.2001 -
Merry Grace TurlaSenior Business Development