Melvin Sixto Consunji Nubla

• Created and headed "Go-To-Market" marketing group with the objective of having a cohesive and strategic group that aligns all product pillars (prepaid, postpaid, broadband) and multiple businesses or consumer segments. The consumer centric team of 62 people, strategizes on how and where to market products, and at the same time grow pre identified segments and markets. The group also includes Regional Marketing, Network and Device/Technology Marketing, Communities Marketing, Key Accounts, and Events.
• Managed cross-functional teams to ensure timely execution of marketing initiatives and alignment with company objectives of more than P200M daily revenue and close to 60M subscribers.
• Encourages and drives marketing collaborations within the MVP group (PLDT, Maya, Meralco, MPIC, etc.)

• Formulated the company's strategic plans and company vision; setting achievable short and long-term goals to drive growth and profitability. Includes 5-year financial forecast and guidelines.
• Created and developed the company's Technical and Engineering Department which includes having standards and templates in system designs and a real time online monitoring system that build credibility to the company.
• Handled and led the financials of the company from P&L, financial policies and operations, cash flow management and partnership with Security Bank, Robinsons Bank, and China Bank.
• Enhanced company reputation by establishing strong relationships with clients, partners, and stakeholders.
• Negotiated contracts and agreements to secure favorable terms and maximize profits.
• In charge of procurement which involves local and international suppliers and partners.

• Reported directly to the president and was accountable for the overall performance of the company from revenue to budget settings and company operations.
• Oversaw day-to-day operations across multiple departments, ensuring timely delivery of projects and streamlined workflows.
• Designed and implementation the 2016 business strategies which includes sales program and incentives and external partnership. Resulted to refined business model and closed out 3 long term contracts.
• Created the organizational structure of the company.
• Developed the operational policies and procedures of the company.

Planned the set up, operations and financials of 2 joint ventures of the group:

• NatGeo Theme Park in partnership with National Geographic
• TV Home Shopping in partnership with Lotte Group of Companies from Korea

Appointed as COO of Epik Studios, a joint venture between CignalTV and VIVA.

• Headed the Marketing group which is responsible for all marketing and promotions of all TV5 programs from Entertainment shows, Sports (PBA, PSL, NCAA, etc.) News programs and Acquired Content such as Hi5 Philippines and tagalized movies through 360 campaigns and IMC
• Accountable for the overall network image including the brand architecture of the network. Part of this is the launch of the Happy Ka Dito campaign and image of the TV station
• Controls entire A&P budget and is responsible for implementing structural improvements and controls
• Other achievements includes launch of election campaign Bilang Pilipino campaign, TV5 station IDs from 2014 to 2015, management of on-air plugs, structured marketing plans, TV5 merchandising and licensing business.

• Headed the Smart Prepaid and Talk 'N Text brand Go To Market group that was responsible for turning Talk 'N Text brand as the biggest prepaid brand in the Philippines in 2013
• Crafted and led the Project DDAY of TNT which led to market share leadership in Mindanao.
• Stabilized and improved subscriber base of Smart Prepaid by providing strategic directions, rationalized go to market strategies, and focused on critical touch points. Launched Jump In campaign of Smart.
• Developed and launched Barangay Phone (mobile payphone), Panalo Phone (special low-end phone for the BOP market), and Celepono which is a hybrid mobile phone and landline alternative
• Leads maximization of the PBA team of Talk 'N Text with the brand and other brand pillars such as football, institutions, FMCG partnership, etc.

• Marketing Communication & Services: Implementation and monitoring of sales acquisition promos (P3M worth of efficiencies) and generated revenue with significant increases in number of long term contracts.
• Development and management of lead generation program (Master Lead Generation) which resulted to almost P8M in total contract value plus a rich database of contacts from different industries
• Prime Academy: Oversees operations of an actual learning center designed to create stickiness with existing customers and serves as enhancer for sales prospects
• Project Nexus (Business model for Municipal Wimax) Headed bid for Taguig's Municipal Wimax . Created business and financial model
• Product Management: ClearCall (VoIP Business) Aligned and identified priority projects for the product
• Improved backend support for customers by having real time after sales support from billing partner and termination partners
• Management of Colocation Business and Dial-up Business Created standards and structures pricing for Colocation Successful and organized termination of several dial-up POPs.

• Taught marketing and business operations to multimedia students.

• Effectively restructured the Marketing Department and updated departmental policies and procedures including consumer and trade promo activations, merchandising operations, product quality standards and controls
• Created the company's 5 year medium term development plans commencing 2008 up to 2012
• Launched and developed in-house brands/products as part of the company's Core Products which significantly grew in the past 5 years
• This includes the packaged paper category which grew by 57%, absorbent cotton by 69%, and mosquito coil by 70%
• Created and marketed the company's logistics business which includes warehousing, deliveries and trucking. This includes understanding of racking systems and transport efficiencies. Clients include Unilever, Kraft, Japan Tobacco, Hershey's, Pedigree, etc.
• Manage Quality Assurance for all products in all 10 warehouses
• Implemented BO reclassification and reconditioning in all satellite offices.
• Handled business development with the entrance of new principals such as MAPECON and Doctor J Alcohol.
• Negotiated favorable terms with carriers and suppliers, resulting in significant cost savings for the organization without compromising service quality.
• Develop several annual corporate plans and budget, broken down into per product categories including sales volumes, sales revenues, and gross profit values, A&P budget, and marketing directions and strategies
• Controlled and managed merchandising operations, which has a total of 180 merchandisers nationwide. Implemented cost and operational efficiencies and standards.

• Launched several products like Nivea Deo Whitening Roll-on, Nivea Visage, etc
• Developed annual marketing plan in coordination and aligned with regional brand based in Singapore.
• Identified underperforming regions, initiating targeted efforts that resulted in substantial improvements in those areas'' sales performance.

• Developed and launched new products Vitasoft Cologne Gel, Vitasoft Protectives line and Overall Hygiene for Men (OHM)
• Handled Vitasoft Protectives and Vitasoft Regular; coupled with extensive research and advertising
• Was able to revive Vitasoft brand with the successful launch and positioning of Vitasoft Cologne Gel
• Assisted in the launch of Deowhitener Teens Executed promo tie-up with Disney for use of Tarzan License on Vitasoft Baby Care products.

• Developed canned process products from corned beef, luncheon meat, vienna sausage, and other canned products.
• Close coordination with in-house manufacturing plant for product developments, sales forecast, and product cost.
• Worked around the Asian Financial Crisis and launch Budget Meal canned meat given the Philippine economic condition.