MELVIN PROVIDO

• Supervised merchandising team, ensuring compliance with brand standards and guidelines.
• Developed and executed strategic merchandising plans to optimize product visibility and sales performance.
• Analyzed market trends and consumer behaviors to inform product assortment decisions and promotional strategies.
• Collaborated with cross-functional teams to streamline inventory management processes and improve stock accuracy.
• Trained and mentored junior staff on merchandising techniques and best practices to enhance team productivity.
• Conducted regular store visits to assess merchandising execution and identify areas for improvement.
• Conducted regular audits of merchandising activities to maintain compliance with company policies and industry best practices.
• Monitored inventory levels and avoided shortages with timely replenishment of stock.

• Oversee sell-out performance.
• Retail Execution.
• Coordination.
• Reporting and analysis.
• Market Intelligence.
• Developed staff skills through targeted training programs, resulting in improved performance and career growth opportunities.

Achievement:

• Grew Royal Star Appliance retained Branches to 150% Versus 2024
• Grew SM Appliances by 9% Versus 2024

• Increased sales revenue by identifying and targeting high-potential accounts.
• Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
• Identified and tapped into new markets, significantly expanding customer base.
• Negotiated favorable terms in contracts, ensuring both customer satisfaction and profitability.
• Increased market penetration with introduction of innovative sales tactics.

Achievements:

Able to pipeline the product of Hari Garments to the following dealer.

• Cash & Carry Department Store.
• Fortune King Department Stores
• Divimart Department Stores, ETC.

• Supervision of Merchandiser
• Conduct regular visit to assign area of responsibility
• Monitoring of Merchandising guidelines and ensure implementation of promotions etc
• Weekly report monitoring
• Attend concerns of Store officer, Client's and provide immediate action.
• Secure P.O in all branches and submit to client on time.

Offer Covid test and other laboratory services in the institution below.

• Clinics. Lying -in and Birthing clinics
• Industrial establishment.
• Company

• Supervision of Merchandiser
• Conduct regular visit to assign area of responsibility
• Monitoring of Merchandising guidelines and ensure implementation of promotions etc
• Weekly report monitoring
• Attend concerns of Store officer, Client's and provide immediate action.

• Account Management
• Supervision of 19 PMS, 5 Dental clinic representative nationwide.
• Ensure that at least 95% of Pfizer pharmaceutical product is available in store level within the area or district.
• Attend client concerns and provide immediate solution
• Ensure proper engagement of PMS and Dental clinic representative are being followed and provide counseling if necessary.
• Manage activation of free clinic and special activity nationwide.
• Freebies request and monitoring for dental clinic's and drugstore give away.
• Provide cost estimate for special project and activation.
• Secure weekly availability report for Drugstore and actual Versus target visit report for Dental clinic team.
• Conducted comprehensive market analysis to identify trends, competitor activities, and potential areas of improvement.
• Provided timely updates on account performance, potential risks, and opportunities to key stakeholders within the organization.
• Built relationships with customers and community to establish long-term business growth.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Compiled and analyzed data to determine approaches to improve sales and performance.

• Conduct store visit and create rapport to the drugstore officer within the assign area.
• Negotiate PO of Pfizer product at least 95% available in the area assign.
• Attend Free Clinic activation.
• Attend Sulit Card discount scheme and communicate to marketing for immediate solution
• Monitor and communicate adverse event encounter to client and provide detailed documents.
• POP's Materials installation and monitoring.

• Supervision of Project 19 employee in selected Puregold Branches
• Conduct regular visit to assign area of responsibility
• Monitoring of Merchandising guidelines and ensure implementation of promotions etc
• Weekly report monitoring
• Attend concerns of Store officer, Client's and provide immediate action.

• Manage 11 clients, 13 Coordinator and 700 Merchandiser nationwide.
• Secure accurate weekly consolidated inventory for 11 clients and submit on a timely manner.
• Attend immediate concerns from clients and provide Immediate action to resolve the issue, including behavioral concerns of merchandiser and coordinator.
• Ensure the 100% deployment of Merchandiser in all dealer specially on those stores with charges.
• Conduct monthly business review in 11 clients.
• Give immediate accurate feedbacks and recommendation to client base on the report submitted by coordinator encountered in the field.
• Ensure that all merchandising guideline, promotional activity and execution is properly implemented in the ground level.

• Supervision of Merchandiser
• Conduct regular visit to assign area of responsibility
• Monitoring of Merchandising guidelines and ensure implementation of promotions etc
• Weekly report monitoring
• Attend concerns of Store officer, Client's and provide immediate action.