Melencio Sapnu
Marikina City, Metro Manila,00
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Summary
T-shaped Marketing executive with proven success in driving strategic growth and brand visibility. Adept at leading cross-functional teams to deliver impactful campaigns that align with business goals. Strong focus on data-driven decision-making, creative problem solving, and fostering collaborative environments to achieve measurable results. Skilled in digital marketing, market analysis, brand management, and customer engagement strategies.
Overview
20
20
years of professional experience
Work History
Chief Marketing Officer
Uptime Tech BPO
08.2024 - Current
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Streamlined internal communication channels, fostering collaboration among various departments within the organization.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Collaborated with executive leadership to develop long-term business goals aligned with overarching company objectives.
- Implemented data-driven decision-making processes, enhancing overall marketing effectiveness and ROI.
Marketing Manager
RTM Law, APC
11.2023 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Enhanced online presence, optimizing website content for SEO and improving user experience.
Marketing Manager
Farahi Law Firm, APC
07.2021 - 10.2023
- Developed and executed integrated marketing campaigns to enhance brand visibility and drive lead generation across multiple channels.
- Strategically managed social media platforms to maximize audience engagement, strengthen online presence, and foster brand loyalty.
- Partnered with cross-functional teams to maintain brand consistency across all corporate communications and customer touchpoints.
- Conducted in-depth market analysis to identify emerging trends, leveraging insights to refine marketing strategies for optimal impact.
- Optimized website content and SEO strategies to improve search engine rankings, increasing organic traffic and user engagement.
Marketing Manager
Omeida Chinese Academy
09.2019 - 07.2021
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Improved website visibility through development and implementation of SEO strategies.
Business Development Manager
Fistbump Creation
08.2016 - 12.2018
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Generated new business with marketing initiatives and strategic plans.
- Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
Project Manager
Flashbay
03.2014 - 12.2014
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Met project deadlines without sacrificing build quality or workplace safety.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
Education
MBA - Marketing Management
01-2025
Certificate - Certified Digital Marketing Professional
05-2021
Certificate - Professional Certified Marketer
05-2021
Bachelor of Science - Accounting
10-2003
Skills
- Strong work ethic
- Creative thinking
- Attention to detail
- Data-Driven Marketing
- Strategic planning
- Digital marketing
- Social media marketing
- Content strategy
- Marketing analytics
- Search Engine Optimization (SEO)
- Multicultural marketing
- Portfolio growth
Websites
Affiliations
- American Marketing Association
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Upper intermediate (B2)
Work Preference
Work Type
Full TimeWork Location
RemoteImportant To Me
Work-life balanceCareer advancementPersonal development programsPaid time offPaid sick leaveWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Collaborated with team of 20 Marketing Professionals in the development of various digital marketing campaigns for Farahi Law Firm, APC.
- Overhauled business pages on Wordpress, increasing site visits by 600% and new visitor hits 400%.
- Identified, documented, and streamlined SOP inefficiencies, resulting in a more structured and efficient campaign launch process.
Software
Adobe Creative Suite
Google Analytics
Google Tag Manager
Google Search Console
SEMRush
AHrefs
Microsoft Office Suite
Google Workspace
Wordpress
Canva
GoHighLevel
Kajabi
Constant Contact
MailChimp
Brevo
Zapier
Interests
Basketball
Photography
Travel
Timeline
Chief Marketing Officer - Uptime Tech BPO
08.2024 - Current
Marketing Manager - RTM Law, APC
11.2023 - Current
Marketing Manager - Farahi Law Firm, APC
07.2021 - 10.2023
Marketing Manager - Omeida Chinese Academy
09.2019 - 07.2021
Business Development Manager - Fistbump Creation
08.2016 - 12.2018
Project Manager - Flashbay
03.2014 - 12.2014
TECH Global University - MBA, Marketing Management
Digital Marketing Institute - Certificate, Certified Digital Marketing Professional
American Marketing Association - Certificate, Professional Certified Marketer
University of The East - Bachelor of Science, Accounting
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