MA. VICTORIA BAIN
Sales Manager
MANILA
Summary
Accomplished Sales Manager for almost two decades, a results-driven technical sales & marketing manager with demonstrated success in developing and implementing business plans and marketing strategies in Philippine, Singapore, Malaysia, Indonesia, Australia, and New Zealand market. Creative and results-oriented with exceptional both analytical and technical skills to identify new business opportunities and workable strategies.
Overview
21
21
years of professional experience
Work History
Regional Sales Manager
Essentia Protein Solutions
12.2019 - Current
- Identified and analyzed key market trends to develop and implement sales plans that drove revenue growth and profitability
- Created a marketing strategy for a new product, resulting in increased sales and market share expansion
- Analyzed sales trends and customer feedback to identify areas of improvement and recommend strategies for increasing sales
- Fostered strong relationships with key influencers in the meat processing industry, securing major contracts over EUR 4M.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Prepared and developed compelling technical presentation decks for clients. Conducted seminar, webinars (Proteinology) and workshop for customers and distributors.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Provided highly technical support to R&D and NPD team, troubleshooting issues, actual product application and ensuring a seamless transition from lab scale to full-scale manufacturing.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Enhanced overall customer experience by conducting regular account reviews, ensuring alignment with client objectives and company offerings.
Product Manager
IMCD Philippines Corporation
02.2012 - 12.2019
- Responsible for securing business from food industry specifically savory (meat processing) and dairy (ice cream, UHT) industry by maintaining top accounts and implementing strategic solicitation and high-level of business relationship methods to achieve goal
- Combine entrepreneurial drive with business-management skills to drive gains in revenue, market share and profit performance
- Internal and external engagement and alignment of the tasks necessary to implement sales strategy
- Managing different principal partners and working closely to ensure sales goals were achieved
- Overall, in charge for principals such as as Essentia Protein Solutions from Denmark for functional ingredients (animal meat proteins/collagen), Nitta Casings from USA for collagen casings, Akay Flavours and Aromatics from India for spices and oleoresins, Cosucra from Belgium for pea fibers and pea starches and Futura Ingredients from Malaysia for emulsifiers and stabilizer blends
- Consistently drive year over year growth and penetrate new market for all handled products
- Tripled annual sales within four years, generated 0.4M USD in 2013 to 1.5M USD in 2017
- Achieved 2014-2016 Sales Performance Award for outstanding sales results
- Developed and grew the business for dairy and meat industry by implementing marketing initiatives such as road shows, technical seminar, and workshops (actual demo and recipe making), technical presentation, production trials (industrial scale) with customer
- Key strategist in leading team and driving business for national account team of 3, resulting in driving business from zero to more than twenty new accounts in very competitive industry and flat business climate.
- Reviewed new opportunities to drive business strategy at planning sessions.
Technical Sales Chemist
Shimadzu Philippines Corporation
08.2005 - 12.2011
- Recruited to develop and expand the market for consumable products focusing on key accounts and small-to-mid-market segment accounts
- Planned and executed effective sales/new business development strategies
- Accountable for selling various analytical laboratory equipment (main units) and managing clients from food and non-food industry (i.e
- Pharmaceutical, Personal and Home care, and Chemical Industry)
- Responsible for 2.0M USD in both existing and new accounts
- Overall, in -charge for Sigma-Aldrich products in the Philippines
- Developed market for consumables products from zero to around 0.5M USD in just three years
- Develop customer needs-assessments and enhance customer retention by visiting and consulting with existing and new clients at their sites; deliver high-impact sales presentations
- Optimized marketing budgets and consistently developed marketing plans to implement projects effectively
- Provided profitable price quotes and established payment and credit terms to customers
- Increased customer base sales by 60% and gross profit by 42% within a three-year period
- Exceeded monthly sales goals and new customer penetration.
Laboratory Analyst
United Laboratories, Inc.
05.2003 - 08.2005
- Contributed to the development of standard operating procedures, enhancing reproducibility and consistency across experiments.
- Monitored and documented safety standards to verify compliance.
- Inspected laboratory equipment to maintain good working condition for optimal results.
- Troubleshot issues with instrumentation or methodology to minimize delays in obtaining accurate results.
- Analyzed results using analytical software and created reports.
- Utilized advanced analytical techniques such as HPLC, GC-MS, and ICP-MS to provide accurate data for QA/QC routines.
- Maintained documentation on tests performed in lab.
- Prepared samples and assisted laboratory personnel in performing qualitative and quantitative analysis using analytical instruments, techniques and methods.
Education
MS in Marketing Communications -
Dela Salle University Manila
BS Chemistry - undefined
Polytechnic University of the Philippines
Basic Meat Processing Short Course - undefined
Iowa State University
Skills
Marketing and Sales
Product and service knowledge
Business Development Strategies
Communication and Negotiation
Technical (Meat Processing and Dairy) Skills
Account Management
Sales Leadership
Strategic account development
Effective Multitasking
CRM Software
Timeline
Regional Sales Manager
Essentia Protein Solutions
12.2019 - Current
Product Manager
IMCD Philippines Corporation
02.2012 - 12.2019
Technical Sales Chemist
Shimadzu Philippines Corporation
08.2005 - 12.2011
Laboratory Analyst
United Laboratories, Inc.
05.2003 - 08.2005
MS in Marketing Communications -
Dela Salle University Manila
BS Chemistry - undefined
Polytechnic University of the Philippines
Basic Meat Processing Short Course - undefined
Iowa State University