Summary
Overview
Work History
Education
Skills
Certification
Training experiences
Others
Volunteer Experience
Timeline
Hi, I’m

Mavelyn Razon - Tanuan

Laguna
Mavelyn Razon - Tanuan

Summary

Lifelong learner and ambitious marketing leader with an MBA in Marketing from the Asian Institute of Management, currently pursuing a law degree. Expertise includes brand strategy, content creation, digital marketing, and leadership development, complemented by certifications as a Lean Six Sigma Green Belt, Financial Planning & Wealth Management Professional, and FinTech Industry Professional (FTIP). Strong operations and strategic management foundation enables effective leadership and innovation in dynamic, fast-paced environments.

As a single mother to a son with Autism Spectrum Disorder (ASD), a drive to succeed is fueled by balancing the roles of caregiver, law student, and marketing professional. Throughout this journey, valuable mentorship has empowered the transformation of ideas into impactful realities. A passion for lifelong learning and helping others extends to volunteer work, particularly in business development for local farmers. These experiences have honed resilience, adaptability, and the ability to manage multiple responsibilities with efficiency and care.

With a commitment to continuous improvement, eager to explore opportunities in Marketing, General Management, Operations, and Advertising. Aims to leverage a diverse skill set to drive growth, optimize processes, and inspire teams to achieve their best in ever-evolving environments.

Overview

8
years of professional experience
1
Certification

Work History

Life Management Science Labs

Senior Marketing Manager
04.2022 - Current

Job overview

  • Led the full lifecycle of two brands, Personal Productivity Science Labs and Personal Resilience Science Labs, from concept to pre-launch planning, preparing for a successful market entry.
  • Conducted comprehensive market research and competitor analysis, crafting detailed customer personas that will inform targeted campaigns, anticipating a 25% increase in brand awareness upon launch.
  • Shaped strategies for marketing, branding, and pricing, setting the foundation for customer acquisition efforts aimed at achieving a 15% conversion rate in the initial launch phase.
  • Onboarded and trained 10 team members, enhancing team readiness and collaboration in preparation for upcoming marketing initiatives and product launches.
  • Managed a team of marketing professionals, resulting in increased productivity and project success rates.
  • Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.

Kindl Web Solution FCZO

Head of Marketing
08.2021 - 03.2022

Job overview

  • Oversee all aspects of the team's work, including brand building, marketing strategy and conceptualization, content writing, script writing, brand development, and managing the company's social media presence
  • Ensure all marketing-related activities are aligned with the company's overall goals and objectives
  • Provide guidance, direction, and feedback to 10 team members.
  • Created and deployed successful strategies underpinning significant growth in brand awareness and customer engagement, resulting in a 30% increase in website traffic and a 25% rise in social media interactions over six months.

7-11 Corporation

Operations Manager
12.2020 - 04.2021

Job overview

  • Oversaw all aspects of daily operations at a 7-11 Convenience Store branch, including inventory management, staff supervision, and customer service improvement
  • Developed and implemented strategies to optimize store performance
  • Recruited, trained, and managed staff
  • Worked closely with suppliers to maintain optimal inventory levels.

AIA Philippines (Philamlife)

Agency Operations Manager
11.2019 - 12.2020

Job overview

  • Responsible for overseeing all office operations to ensure the achievement of sales goals while maintaining operational efficiency
  • Supervised, mentored, and coached a team of 50 Financial Advisors and 2 Unit Managers
  • Played a vital role in planning and organizing the Agency's production and activities
  • Actively drove the growth of the Agency by identifying and recruiting new leaders and financial advisors.

BPI AIA

Bancassurance Sales Executive
10.2017 - 11.2019

Job overview

  • Focused on building and nurturing strong relationships with over 50 bank partners and 288 clients, leading to a 40% increase in referral business within a year.
  • Played a pivotal role in business development through client acquisition, achieving a 30% growth in new client accounts over a 12-month period.
  • Provided expert financial advice by conducting comprehensive Financial Needs Analysis, resulting in a 91% client persistency rate and increased client satisfaction scores by 15%.
  • Ensured compliance with company and industry regulations, successfully passing all audits with zero compliance issues reported.
  • Spearheaded business promotion and marketing efforts, contributing to a 20% increase in overall sales through targeted campaigns and workshops.

Cruz Marcelo and Tenefrancia

Immigration Law Paralegal
02.2017 - 08.2017

Job overview

  • Assisted attorneys by providing general paralegal duties and specialized services in immigration law, contributing to a 95% success rate in visa and residency applications.
  • Planned strategy, drafted over 150 court papers, and gathered supporting documents for immigration applications, ensuring timely submissions and reducing processing delays by 30%.
  • Conducted legal research to understand requirements, resulting in the successful identification of key regulations that improved case-handling efficiency by 25%.
  • Assisted clients in temporary residence and naturalization processes, facilitating 100+ successful naturalization applications and achieving a 90% client satisfaction rate based on follow-up surveys.

Education

Arellano University School of Law
Manila, Philippines

Juris Doctor
09.2024

University Overview

Asian Institute of Management
Makati, Philippines

Master in Business Administration dual Major in Marketing and Sustainable Finance
09.2021

University Overview

  • Scholarship: AIM Dean's Scholarship Recipient
  • GPA: 3.71

University of Santo Tomas
Manila, Philippines

Bachelor of Science in Pharmacy
05.2011

University Overview

Skills

  • Strategic Planning
  • Market Research & Analysis
  • Sales Leadership
  • Content Strategy Development
  • CRM Management Digital Marketing
  • Customer Acquisition
  • Cross-Functional Collaboration
  • SEO Optimization
  • Project Management
  • Business Development
  • Brand Building
  • Team Leadership
  • Analytical Thinking
  • Problem-Solving Abilities

Certification

  • Corporate Finance Institute, Financial Modeling & Valuation Analyst (FMVA) Certification, Vancouver, Canada, 09/2024 - Present
  • Corporate Finance Institute, Financial Planning & Wealth Management Professional (FPWMP) Certification, Vancouver, Canada, 08/2024 - 09/2024, Grade: 89%
  • Advanced Innovation Group Pro Excellence (AIGPE), Certified Lean Six Sigma Green Belt, Dubai, United Arab Emirates, 05/2024 - 08/2024, Grade: 76%
  • Corporate Finance Institute, FinTech Industry Professional (FTIP) Certification, Vancouver, Canada, 07/2024 - 08/2024, Grade: 88%
  • University of California, Davis, The Strategy of Content Marketing, California, United States, 06/2024, Grade: 86%
  • Yale School of Management, Managing Multicultural Teams, Connecticut, United States, 01/2021 - 03/2021
  • Indian Institute of Management Bangalore, Global Network for Advanced Management: Managing Across Culture: Cultural Competence for Global Managers, Bangalore, India, 02/2021 - 03/2021
  • International Labor Organization x AIM x European Union, Integrating Labor Standards and Responsible Business in Organizations Towards Establishing Business Continuity, Makati City, Philippines, 03/2021
  • Marshall Goldsmith Stakeholder-Centered Coaching, Certified Practitioner of the Global Leadership Assessment (GLA 360), 03/2020
  • WIPO (World Intellectual Property Organization) Academy, General Courses on Intellectual Property (DL-101), Geneva, Switzerland, 05/2019 - 07/2019
  • Life Office Management Association, LOMA 281 (Meeting Customer Needs with Insurance and Annuities), Atlanta, Georgia, USA, 10/2018 - 03/2019
  • Life Office Management Association, LOMA 291 (Improving the Bottom Line: Insurance Company Operations), Atlanta, Georgia, USA, 10/2018 - 03/2019

Training experiences

Training experiences
  • Wipro Splash, BGC, Taguig, Philippines, 05/2021 - 07/2021, Marketing Strategy Consultant
  • Diamond Laboratories, Inc., Quezon City, Philippines, 03/2008 - 05/2008, On-the-job Trainee in Manufacturing Pharmacy
  • University of Sto. Tomas Hospital, Manila, Philippines, 03/2007 - 05/2007, On-the-job Trainee in Hospital Pharmacy
  • Mercury Drug Corporation, Siniloan, Laguna, Philippines, 03/2006 - 05/2006, On-the-job Trainee in Community Pharmacy

Others

Others

Language: English (Fluent), Filipino (Fluent)

Software Used: Excel, Word, PowerPoint, Microsoft Outlook, MS Teams, Zoom, SEMRush, Ahrefs, ASANA, Slack, Canva, HubSpot, Salesforce, Mailchimp, ActiveCampaign, Google Office

Volunteer Experience

Volunteer Experience

Grameen Foundation, Washington, United States, Remote Work Set Up, 07/2021 - 09/2021, Market Linkage Consultant


As a volunteer consultant for the Yakap at Halik Multi-Purpose Cooperative of Farmers in Quezon Province, I focus on business and enterprise development with a passion for supporting farmers. My primary role involves facilitating market linkages with institutional buyers by developing comprehensive guidelines, training key personnel, and enhancing market access for Yakap's products. I work closely with the team to strengthen their capacity to meet buyer demands, increase sales, and boost revenue. Dedicated to understanding their unique needs, Provided tailored solutions that deliver meaningful results.

Timeline

Senior Marketing Manager
Life Management Science Labs
04.2022 - Current
Head of Marketing
Kindl Web Solution FCZO
08.2021 - 03.2022
Operations Manager
7-11 Corporation
12.2020 - 04.2021
Agency Operations Manager
AIA Philippines (Philamlife)
11.2019 - 12.2020
Bancassurance Sales Executive
BPI AIA
10.2017 - 11.2019
Immigration Law Paralegal
Cruz Marcelo and Tenefrancia
02.2017 - 08.2017
Arellano University School of Law
Juris Doctor
Asian Institute of Management
Master in Business Administration dual Major in Marketing and Sustainable Finance
University of Santo Tomas
Bachelor of Science in Pharmacy
  • Corporate Finance Institute, Financial Modeling & Valuation Analyst (FMVA) Certification, Vancouver, Canada, 09/2024 - Present
  • Corporate Finance Institute, Financial Planning & Wealth Management Professional (FPWMP) Certification, Vancouver, Canada, 08/2024 - 09/2024, Grade: 89%
  • Advanced Innovation Group Pro Excellence (AIGPE), Certified Lean Six Sigma Green Belt, Dubai, United Arab Emirates, 05/2024 - 08/2024, Grade: 76%
  • Corporate Finance Institute, FinTech Industry Professional (FTIP) Certification, Vancouver, Canada, 07/2024 - 08/2024, Grade: 88%
  • University of California, Davis, The Strategy of Content Marketing, California, United States, 06/2024, Grade: 86%
  • Yale School of Management, Managing Multicultural Teams, Connecticut, United States, 01/2021 - 03/2021
  • Indian Institute of Management Bangalore, Global Network for Advanced Management: Managing Across Culture: Cultural Competence for Global Managers, Bangalore, India, 02/2021 - 03/2021
  • International Labor Organization x AIM x European Union, Integrating Labor Standards and Responsible Business in Organizations Towards Establishing Business Continuity, Makati City, Philippines, 03/2021
  • Marshall Goldsmith Stakeholder-Centered Coaching, Certified Practitioner of the Global Leadership Assessment (GLA 360), 03/2020
  • WIPO (World Intellectual Property Organization) Academy, General Courses on Intellectual Property (DL-101), Geneva, Switzerland, 05/2019 - 07/2019
  • Life Office Management Association, LOMA 281 (Meeting Customer Needs with Insurance and Annuities), Atlanta, Georgia, USA, 10/2018 - 03/2019
  • Life Office Management Association, LOMA 291 (Improving the Bottom Line: Insurance Company Operations), Atlanta, Georgia, USA, 10/2018 - 03/2019
Mavelyn Razon - Tanuan