Mathew Nepomuceno
Google Ads Specialist
Talisay,CEB
Summary
Online marketing enthusiast for 10+ years now. Google Ads and SEO consultant for small and medium businesses local and abroad, love challenges that make my mind tick. Learning and helping business owners achieve their goals. Worked mostly with digital marketing agencies in AU and US, had done some work local also. Helped local entrepreneurs discover the potential of online marketing and how they can use it to their advantage versus their competitors.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
Work History
PPC Expert
Delonix Marketing Corporation
Cebu City, Cebu
04.2018 - 04.2021
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Developed campaigns and specific marketing strategies for clients.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Identified appropriate marketing channels and target customers for campaigns.
- Tracked key metrics and developed spreadsheets and data models.
PPC Manager / Virtual Assistant
Blue Ocean BPO
Cebu City, Cebu
09.2015 - 01.2016
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Identified appropriate KPIs and reported key metrics from digital campaigns.
- Built, implemented and updated effective SEO strategies.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
Pay Per Click Specialist
Scorch
Cebu City, Cebu
01.2014 - 04.2015
- Handled day-to-day running of Google Ads Campaigns, ensuring we met monthly online sales and number of leads.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
SEO Specialist
The Web Showroom
Cebu City, Cebu
10.2012 - 01.2014
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
Pay Per Click Specialist
Taking You Forward
Cebu City, Cebu
04.2012 - 10.2012
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Developed campaigns, led design and tracked results.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
Internet Researcher
Author Solutions
Cebu City, Cebu
03.2011 - 03.2012
- Collected performance data on each promotion to better plan future events.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Developed campaigns, led design and tracked results.
Education
Bachelor of Science - Computer Engineering
University of San Jose-Recoletos
Magallanes Street, Cebu City, Cebu, Philippines 06.1999 - 10.2005
Skills
Google Ads
Certification
Analytics
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don't quit.
Conrad Hilton
Timeline
Google Ads
02-2019
PPC Expert
Delonix Marketing Corporation
04.2018 - 04.2021
PPC Manager / Virtual Assistant
Blue Ocean BPO
09.2015 - 01.2016
Analytics
03-2014
Pay Per Click Specialist
Scorch
01.2014 - 04.2015
SEO Specialist
The Web Showroom
10.2012 - 01.2014
Pay Per Click Specialist
Taking You Forward
04.2012 - 10.2012
Internet Researcher
Author Solutions
03.2011 - 03.2012
Bachelor of Science - Computer Engineering
University of San Jose-Recoletos
06.1999 - 10.2005
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