MASIE CLARICE EUGENIO
OPERATIONAL RISK AND CONTROL SENIOR ANALYST
Cainta
Summary
Results-driven professional with 15+ years of expertise as a Senior Manager in Sales, Leadership, and Compliance. Proven track record of leading high-performing sales teams to exceed revenue targets and drive business growth. Increased market share and fostered client relationships through strategic sales initiatives. Demonstrated leadership in managing and mentoring teams to surpass goals, cultivating a culture of collaboration and accountability. Strong background in compliance, ensuring adherence to industry regulations, developing internal control systems, and mitigating risks for operational integrity. Exceptional at balancing the dynamic nature of sales with the critical importance of compliance for sustainable and profitable growth.
Overview
15
15
years of professional experience
3
3
Languages
Work History
Consumer Business Operational Risk and Control Senior Analyst
UnionBank Philippines
11.2023 - Current
- Ensures the alignment of business operations within the internal policies and regulations, through identification and evaluation of potential risks within a consumer-focused business. This may include financial or operational risks.
- Tracks the performance and effectiveness of internal controls by recommending and supporting the development of advanced Digital Monitoring Tools which uses data analytics and science to minimize operational risk exposure.
- Lead investigations of significant risk events, ensuring thorough analysis and resolution.
- Recommends and monitors implementations of process enhancements to streamline processes and eliminate inefficiencies.
- Collaborate cross-functionally to develop dashboards and reports to provide management with insights into the status of risks and controls, highlighting areas of concern.
- Prepare and presents insightful risk reports to senior management, highlighting potential and emerging risks, and actionable recommendations for risk mitigation
- Successfully managed the migration and adaptation of the Regional Digital Monitoring Tool of Citibank to UnionBank, and have continuously developed new parameter controls to meet the evolving business needs.
Portfolio Telesales Team Manager
UnionBank Philippines
11.2014 - 11.2023
- Successfully lead, mentor, and motivate a high-performing sales team, consistently achieving and surpassing sales targets through regular performance reviews and constructive feedback
- Crafted and executed innovative sales strategies to drive revenue growth, fostering alignment with organizational goals through collaboration with product team.
- Strengthened client experience by liaising with marketing, customer service, and product teams, while identifying and capitalizing on new business opportunities
- Spearheaded training initiatives for sales officers on multi-product selling, automated KPI reporting, and process enhancements, while authoring Sales Claim Rules of Engagement
- Awarded VOE Champion for 4 consecutive years, ensuring rigorous adherence to WFH compliance policies through strategic planning and governance reporting
Cards Aquisition Sales Manager
Citibank N.A.
11.2012 - 11.2014
- Spearheaded the development and execution of innovative strategies to acquire new credit card customers, leading a high-performing sales team to consistently exceed acquisition targets
- Led, mentored, and managed a dynamic team of sales representatives, providing coaching and performance feedback to enhance sales effectiveness and meet individual and team targets
- Conducted tailored sales training sessions to elevate team skills in customer engagement, product knowledge, and closing techniques, ensuring a competitive edge
- Monitored sales activities rigorously to track progress and ensure alignment with daily and weekly targets, driving accountability and results
- Developed and implemented targeted acquisition strategies that identified key markets and segments, optimizing card sign-ups and transaction usage
Citiphone Officer
Citibank N.A.
02.2010 - 11.2011
- Expertly managed high-volume inbound calls, delivering swift resolutions to customer inquiries
- Proficiently identified and assessed customer needs, fostering long-term relationships and trust
- Effectively handled customer complaints, offering timely solutions and alternatives while ensuring follow-up for resolution
- Successfully generated sales leads, contributing to the growth of Citibank's portfolio
Education
Bachelor of Science - Medical Technology
Centro Escolar University
Manila 04.2001 -
Skills
Leadership
Effective Communication
Data Analysis
Project Management
Analytical thinking
Root-cause analysis
Issue identification
Critical thinking
Timeline
Consumer Business Operational Risk and Control Senior Analyst
UnionBank Philippines
11.2023 - Current
Portfolio Telesales Team Manager
UnionBank Philippines
11.2014 - 11.2023
Cards Aquisition Sales Manager
Citibank N.A.
11.2012 - 11.2014
Citiphone Officer
Citibank N.A.
02.2010 - 11.2011
Bachelor of Science - Medical Technology
Centro Escolar University
04.2001 -
Similar Profiles
LEIGH FAUSTINE A. MANANGHAYALEIGH FAUSTINE A. MANANGHAYA
Compliance AML Execution Analyst 2 at Unionbank of the PhilippinesCompliance AML Execution Analyst 2 at Unionbank of the Philippines
JOHN PHILIP VIOLAJOHN PHILIP VIOLA
Customer Service Officer and Digital Engagement Officer at UNIONBANK OF THE PHILIPPINESCustomer Service Officer and Digital Engagement Officer at UNIONBANK OF THE PHILIPPINES
JULIET VERCELESJULIET VERCELES
Branch Manager at Unionbank of the PhilippinesBranch Manager at Unionbank of the Philippines