Ma Sabrina Calayan
Human Resources Manager
Makati City, Metro Manila
Summary
Human resources professional with extensive background in developing and executing HR strategies that align with business objectives. Known for strong focus on team collaboration and achieving results through effective talent management and employee development. Reliable and adaptable, possessing key skills in organizational development and performance management, ensuring productive and cohesive workforce.
Overview
13
13
years of professional experience
Work History
Human Resources Manager
Calmar Land Development Corporation
04.2020 - Current
- Managed employee relations issues professionally, resolving conflicts efficiently while maintaining confidentiality at all times.
- Collaborated with executive leadership to align HR initiatives with overall business goals and objectives.
- Motivated employees through special events, incentive programs, and constructive feedback.
- Implemented customized performance management systems, providing ongoing feedback and development opportunities for employees.
- Enhanced employee retention by implementing effective talent management strategies and fostering a positive work environment.
- Regularly analyzed workforce trends to proactively address potential skill gaps or staffing needs.
- Worked with managers to achieve compliance with organizational policies, providing clarifying information and recommending necessary changes.
Business Development Officer
Calmar Land Development Corporation
12.2017 - 03.2020
- Generated new business with marketing initiatives and strategic plans.
- Expanded market share by conducting comprehensive market research and competitor analysis.
- Strategized with sales team to prospect and qualify potential customers within assigned geographic territories.
- Conducted thorough financial analysis to assess viability and profitability of new business ventures.
Marketing Associate
Calmar Land Development Corporation
01.2015 - 12.2017
- Planned and executed events and marketing programs to increase qualified leads.
- Supported the design process of various promotional materials including brochures, flyers, banners, and advertisements.
- Created eye-catching visual assets for print and digital campaigns that resonated with target audiences.
- Boosted brand visibility by developing and executing targeted marketing campaigns.
- Evaluated competitor marketing strategies, identifying opportunities for differentiation and competitive advantage.
- Conducted customer surveys to gather feedback, using insights to improve future marketing strategies.
- Fostered strong relationships with media outlets to secure advantageous coverage for company events and announcements.
- Organized trade show appearances, significantly increasing professional network and potential leads.
- Conducted thorough market research to identify trends, enabling strategic product positioning.
Management Trainee - Sales and Strategies
Calmar Land Development Corporation
01.2013 - 12.2014
- Developed and executed successful marketing campaigns for increased brand visibility.
- Organized and attended trade shows, conferences, and networking events to expand client base and increase brand awareness.
- Provided excellent after-sales service, ensuring customer satisfaction and driving repeat business.
- Conducted product presentations and demonstrations to potential clients, securing profitable deals.
- Monitored competitor activities to stay ahead of industry trends and maintain a competitive edge in the market.
- Collaborated with cross-functional teams to develop comprehensive sales plans aligned with company objectives.
- Managed a team of junior sales representatives, providing guidance and support to improve their performance.
- Contributed valuable ideas during strategy meetings which helped drive the overall direction of the sales department.
Education
MBA - Business
Ateneo Graduate School of Business
Makati City, Metro Manila, Philippines 04.2001 -
Bachelor of Science - Business Management
De La Salle University
Manila, Philippines 04.2001 -
Skills
Leadership development
Employee relations
Performance assessment
Recruitment and selection
Microsoft office proficiency
Benefits and compensation management
Compliance
Policy making and enforcement
Analytical skills
Decision-making
Teamwork and collaboration
Excellent communication
Timeline
Human Resources Manager
Calmar Land Development Corporation
04.2020 - Current
Business Development Officer
Calmar Land Development Corporation
12.2017 - 03.2020
Marketing Associate
Calmar Land Development Corporation
01.2015 - 12.2017
Management Trainee - Sales and Strategies
Calmar Land Development Corporation
01.2013 - 12.2014
MBA - Business
Ateneo Graduate School of Business
04.2001 -
Bachelor of Science - Business Management
De La Salle University
04.2001 -
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