Experienced Digital Marketing Professional with over 6 years of experience in integrated digital and conventional marketing, including lead generation, search engine optimization, Pay-Per-Click, influencer engagement, and social media marketing. Demonstrated track record of success in managing campaigns in a variety of industries, including financial, luxury, healthcare, parenting, software as a service (SaaS), insurance, real estate, and lifestyle. Capable of directing teams to create successful campaigns, leveraging extensive understanding of marketing metrics, and fostering collaborative efforts to achieve specified targets.
Hi, I’m
Maryrose Naire Ilagan
Philippines
Summary
Overview
7
years of professional experience
10
Certification
Work History
The Parent Inc. (theAsianparent)
Campaign Manager
06.2021 - 06.2023
Job overview
- Analyzed project requirements, timelines, and budget.
- Collaborated with clients, external contractors, and in-house staff to develop effective processes and strategies for assigned projects.
- Collected data, prepared reports within established deadlines and made data-driven decisions accordingly.
- Optimized, tracked and reported on key project metrics such as milestones, earned value, project effort, and duration to completion.
- Developed marketing initiatives, including social media campaigns, email and web campaigns, advertising, and promotional programs.
- Proactively identified opportunities to improve customer satisfaction and build strong client relationships.
Maxweb Inc.Mandaluyong
Digital Marketing Account Manager
11.2019 - 05.2021
Job overview
- Created and managed marketing budget, ensuring maximized ROI.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Monitored key performance indicators and built processes to support partner performance and growth.
Legazpi Savings Bank, Subsidiary of Robinsons BankOrtigas
Business Center Head
03.2019 - 11.2019
Job overview
- Worked directly with the VP of Retail Banking Group on partnership opportunities and established favorable business connections.
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and bank operations.
- Planned marketing initiatives to boost the revenue in deposit, loan and retail products.
- Conducted thorough market research and analysis to identify key customer segments and their needs, and crafted targeted marketing strategies to effectively reach and engage these audiences.
- Collaborated with cross-functional teams to develop compelling creative assets, including digital and print advertising, social media campaigns, email marketing, and promotional materials.
Maxicare Healthcare CorporationMakati
Account Officer
01.2017 - 04.2018
Job overview
- Responded to agencies and brokers requests for information and resolved issues quickly.
- Drove growth in revenue by implementing operational process improvements.
- Maintained tough quality standards to optimize delivery of healthcare service.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
Security BankBGC, Makati
Junior Assistant Manager
05.2016 - 01.2017
Job overview
- Solved customer challenges by offering relevant products and services.
- Collaborated with sales and marketing teams to establish anaccurate representation of products marketed to customers.
- Applied effective time management techniques to meet tight deadlines.
Education
Lyceum of The PhilippinesCavite
MBA from Business Administration And Management
08.2019
University Overview
Finished 12-units (1 year MBA Study)
Polytechnic University of The PhilippinesManila, Philippines
Bachelor of Science from Banking And Finance
05.2016
University Overview
- Awarded Top 3 Most Outstanding Scholar of the Year.
- President's List from 2012-2016
- Graduated Cumlaude with a GPA of 1.47
Skills
- Project and Campaign Management
- Customer Engagement Strategies
- Continuous Improvement Process
- Client Relationship Management
- Ad and Lead Generation Campaigns
- Campaign Implementation & Optimization
- Managing Events Start to Finish
- Marketing Strategies
- Marketing Calendar Management
- Trend Analysis
Accomplishments
Accomplishments
- Successfully managed and surpassed KPIs for over 30 Mediacorp Digital Campaigns (Mediacorp is Singapore's largest content creator and national media network).
- Effectively oversaw campaigns for prestigious luxury and real estate brands in the Philippines, including Megaworld's esteemed projects like The Lindgren and ArcoVia City. Managed digital marketing initiatives for prominent financial brands like PNB Allianz and Cebuana Lhuillier. Additionally, directed campaigns for Maxicare Healthcare Corporation, a leading and premium healthcare provider in the Philippines.
- Successfully managed end-to-end production of Singapore Parenting Festival 2021 and 2022, from concept creation to launch and post-campaign reporting. Achieved significant growth in 2022, resulting in almost 5x higher results compared to the previous year.
- Recognized for outstanding leadership and exceptional performance in managing 60 successful marketing projects (including Singapore, Malaysia and Philippine campaigns), resulting in a significant accrual revenue of $905,000 and a well-deserved promotion to the Campaign Manager Rank 2 position in less than two years.
- Surpassed the KPI for lead generation campaign by 2x through development of high engaging mechanics and optimization of landing pages.
- Established strong relationships with 15 major parenting brands and advertising agencies in Singapore, including Abbott Singapore, Health Promotion Board, Nestle, Superson, and Publicis, through compelling face-to-face campaign report presentations.
Certification
- HubSpot Content Marketing Certified
- HubSpot Inbound Marketing Certified
- Singapore'sa Personal Data Protection Act (PDPA) Passer
- Public Speaking: A Tactical Approach Udemy Certified
- How To Speak To Your Dream Client On Social Media Udemy Certified
- Facebook Outreach Mastery 2022 Udemy Certified
- Google Analytics, Meta Business, MoEngage, Paperform and Wordpress Trained
Timeline
Campaign Manager
The Parent Inc. (theAsianparent)
06.2021 - 06.2023
Digital Marketing Account Manager
Maxweb Inc.
11.2019 - 05.2021
Business Center Head
Legazpi Savings Bank, Subsidiary of Robinsons Bank
03.2019 - 11.2019
Account Officer
Maxicare Healthcare Corporation
01.2017 - 04.2018
Junior Assistant Manager
Security Bank
05.2016 - 01.2017
Lyceum of The Philippines
MBA from Business Administration And Management
Polytechnic University of The Philippines
Bachelor of Science from Banking And Finance
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