Marybeth Ellen M. Punzalan
Muntinlupa,RIZ
Summary
Results-oriented and experienced Senior Leader with over 20 years in the retail industry spearheading brand growth and retail expansion of different international brands in the country. Proven success in driving profitability, growth in topline sales and maintains good level of inventory. My analytical acumen and entrepreneurial mindset have paved way in driving business success in various brands in my portfolio.
Overview
23
23
years of professional experience
Work History
Sr. General Manager - Sports Brands
MAP Active Philippines
01.2021 - Current
- Supporting 724 points of sale across various channels that entails robust strategy and effective management
- Managing a team of 30, fostering a collaborative environment that is accountable to profitability, sales and inventory for 12 brands resulting to YTD performance of +36% growth vs LY, +36% in margin value and same inventory level as LY.
- Maintains good communication and collaboration with internal and external partners that is aligned to the strategic direction of the company.
Retail Channel Manager
Levi Strauss Philippines Inc.
09.2013 - 12.2020
- Spearheaded change in franchise business model that contributed 45% to total business and achieved +25% growth in 2020 vs LY.
- Formulated strategic business plan which includes store expansion, partner strategy and retail operational excellence.
- Responsible in the channel’s profitability and sales which included P&L review with franchise partners.
Category Manager
Zalora Philippines
03.2012 - 09.2013
- Pioneered apparel business during the launch of Zalora Philippines
- Strategically acquired 160+ brands which contributed to 30% to total e-com business.
Asst. Vice President
Jockey Philippines
06.2011 - 02.2012
- Spearheaded the retail training in products and visual merchandising
- Responsible to $29M with 120 concessions and 8 boutiques
Brand Manager
Stores Specialists Inc.
10.2001 - 06.2011
- Provided optimal performance of the brand thru retail operations and brand management for Kate Spade New York, Kenneth Cole Reaction, Kenneth Cole New York, Sinequanone, Natori and Calvin Klein Underwear
Education
Bachelor of Science - Business Administration Major Computer Application
De La Salle University - College of St. Benilde
Manila, Metro Manila, Philippines12.2000
Skills
- Strategic Planning
- Financial Management
- Budgeting and Financial Planning
- Brand Strategy Development
- Account Management
- Operational Excellence
- Cross-functional and Team Leadership
- Analytical and Solution provider
- Adaptability and Flexibility
- Strategic Thinking
- Collaboration and Teamwork
STRENGTHS
Strategic Vision
Executed retail expansion of +108 stores for different concepts and brands across the country and contributing to +66% revenue increase over two years.
Brand Management
Spearheaded key strategies in merchandising specifically in product segmentation and allocation that resulted to better sku turnover which contributed to profitability and inventory level.
Business Planning
Provided Annual Sales Budget and currently achieving 92% of the target
Timeline
Sr. General Manager - Sports Brands
MAP Active Philippines
01.2021 - Current
Retail Channel Manager
Levi Strauss Philippines Inc.
09.2013 - 12.2020
Category Manager
Zalora Philippines
03.2012 - 09.2013
Asst. Vice President
Jockey Philippines
06.2011 - 02.2012
Brand Manager
Stores Specialists Inc.
10.2001 - 06.2011
Bachelor of Science - Business Administration Major Computer Application
De La Salle University - College of St. Benilde
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