Marybeth Ellen M. Punzalan
NCR
Summary
Results-driven Retail & Brand Executive with 20+ years of success accelerating international fashion and sports brands in the Philippine market. Demonstrated mastery in P&L leadership, franchise expansion, multi-brand portfolio growth, and turnaround strategy execution. Consistently delivers strong like-for-like growth, drives operational excellence, and builds high-performance teams that elevate organizational results.
Overview
12
12
years of professional experience
Work History
Country Manager
JPS Fashions Inc/Jaspal Group
02.2025 - Current
- Lead overall Philippine operations covering 2 stores and 13 headcount with full P&L ownership
- Improved monthly average sales performance +25% thru better operations and improved product assortment which yielded to +6% LFL
- Driving nationwide franchise expansion roadmap targeting at least 25 priority stores with estimated sales of $10M in the next 5 years
- Directly reports to Chief Business officer in Thailand.
Sr. General Manager – Sports Brands
MAP Active Philippines
01.2021 - 02.2025
- Implemented and executed brand strategies
- Supported 300+ points of sale across various channels thru robust strategies and effective management
- Led a large team with three direct reports, fostering a collaborative and accountable culture across 12 brands. Oversaw profitability, sales, and inventory management, delivering +35% year-end growth vs. last year and +10% like-for-like performance in 2024.
- Maintained strong communication and collaboration with internal and external partners aligned to the company’s strategic direction
Retail Channel Manager
Levi Strauss Philippines
09.2013 - 12.2020
- Directed brand strategies and client relationship management.
- Redesigned franchise business model contributing to 45% to total business and achieved +25% growth in 2020 vs LY.
- Developed and executed a strategic plan covering store expansion, partner strategy, and retail operational excellence to drive sustainable growth and efficiency
- Oversaw channel profitability and sales, including P&L reviews with franchise partners
Education
BS Business Administration - Computer Applications
De La Salle University - College of St. Benilde
01.2000
Skills
- Commercial & Business Development
Led multi-brand retail expansion across the Philippines through owned, operated, and franchise models, driving growth across retail and wholesale channels - Financial Management
Held full P&L ownership, including revenue planning, profitability optimization, budgeting, forecasting, and cost control - Brand Management
Built, strengthened, and scaled international fashion and sports brands, enhancing market presence and commercial performance
- Team Leadership & Talent Development
Managed, coached, and mentored high-performing teams, fostering a culture of accountability, collaboration, and continuous improvement - Market & Consumer Insight
Leveraged strong understanding of local market dynamics, competition, and consumer behavior to inform strategic decisions and drive brand relevance - Operational Excellence
Always with consumer-first mindset, elevating customer experience and ensuring consistent operational standards across all touchpoints
Accomplishments
- Brand Growth: +6% LFL growth vs LY for standalone stores
- Operation Efficiency: Improved store costs by +11%
Timeline
Country Manager
JPS Fashions Inc/Jaspal Group
02.2025 - Current
Sr. General Manager – Sports Brands
MAP Active Philippines
01.2021 - 02.2025
Retail Channel Manager
Levi Strauss Philippines
09.2013 - 12.2020
BS Business Administration - Computer Applications
De La Salle University - College of St. Benilde