Mark Christian N. Parladé

* Leads and mentors a high-performing team to deliver exceptional client service and achieve business objectives. Internal programs on the agency's 25th anniversary boosted morale and encouraged courageous creativity and collaboration and unlocked leadership potential.

* Drives strategic growth initiatives, identify new business opportunities, and expand the agency's client portfolio. 2024

saw a 44% increase in the conversion rate of pitches to signed projects, securing projects from new clients MG Cars, Texas Instruments, Bandai Namco, VIU, Lalamove, and projects from current retainer clients like PLDT Home and Jollibee. Achieved 100% client retention.

* Oversees all aspects of client relationships, project management, and campaign execution. Regular meetings with clients demonstrate accountability, alignment with their objectives and hunger for improvement, building overall trust and ensuring retention.

• Mainlines storytelling and media relations which are operational pillars of the agency
• Leads the conceptualization, oversees the implementation of all the agency's marketing and advocacy campaigns: Includes award-winning initiatives: 200+ awards from the Philippine Quill Awards, Anvil Awards, Tambuli Awards among others
• Back-to-back-to-back PR Agency of the Year wins from the Quill and Anvil Awards (2015-2016-2017)
• PR programs developed and orchestrated for: (currently) Jollibee, PLDT Home, HP, Disney, Cebu Pacific, Google, Cebuana Lhuillier, Universal Robina Corporation, Xiaomi (formerly) Coca-Cola, Globe, Smart, Touch Mobile, Greenwich, Shell, SM Development Corporation and the First Philippine Mount Everest Expedition
• Coaches for an enabling environment for the agency's biggest revenue source
• Established, continually nurtures relationships with key personalities in print, broadcast, online and social media
• Introduced audio-video production as a new revenue stream for the agency, helping conceptualize, produce and direct videos made popular on the internet
• Provides media and crisis preparedness training for executives
• Facilitates interviews between media and spokespersons
• Organizes, hosts events and press conferences
• Successive promotions over the years due to creativity, resourcefulness, commitment to excellent output, communication and cross-functional leadership abilities

Developed publicity plans and orchestrated these to successful implementation

Deepened and managed the agency's pool of media and influencer contacts

Coached and mentored teammates for a collaborative culture

• Pitched, presented and implemented publicity plans for clients
• Ensured media coverage of all publicity generating initiatives
• Nurtured and managed relationships with media

• Developed publicity plans for clients
• Implemented media events, ensured media coverage
• Nurtured and managed relationships with media
• Wrote press releases for various accounts daily
• Conceptualized campaigns for new and existing accounts

• Wrote press releases for various accounts daily
• Conceptualized campaigns for new and existing accounts

• Planned, wrote and edited communication materials for external and internal publication and speeches for the company president

• Wrote, directed and supervised the production of a weekly sports and lifestyle television program

• Conceptualized, wrote, directed and supervised the production of a daily entertainment & lifestyle talk show

• Wrote, reported, directed and supervised the production of a various weekly segments for business, lifestyle and motoring tele-magazine programs