Mark Chester D. Malayao
Bacoor, Province Of Cavite,CAV
Summary
Experienced in a fast-paced marketing environment, with a strong foundation in strategic planning and market analysis. Skilled in data interpretation and effective communication, always focused on driving business growth. Seeking a new field to apply transferable skills and make a meaningful impact.
Overview
15
15
years of professional experience
Work History
Go To Market -Partner Development Head
Coca Cola Beverages Philippines Inc.
02.2022 - Current
- Developed strong relationships with key industry partners for mutually beneficial collaborations.
- Increased market share by developing and implementing effective sales strategies.
- Coordinated cross-functional teams for successful product launches, ensuring timely delivery and seamless execution of marketing plans.
- Implemented data-driven strategies to optimize pricing structures, resulting in increased profitability without sacrificing customer satisfaction levels.
- Streamlined sales processes to increase efficiency and maximize revenue generation.
- Played a pivotal role in driving organizational change initiatives that resulted in enhanced operational efficiencies.
- Established strong lines of communication with customers to address concerns promptly, leading to improved customer retention rates.
- Negotiated favorable contracts with suppliers, securing quality products at reduced costs for the organization.
- Delivered informative presentations at industry events, showcasing company products and services to potential clients and partners.
- Analyzed market trends to identify new business opportunities and drive growth initiatives.
- Continuously monitored industry developments, adapting business strategies proactively based on evolving market conditions.
- Built relationships with customers and community to promote long term business growth.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Set and achieved company defined sales goals.
- Informed customers of promotions to increase sales productivity and volume.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
Database Administrator (GTM TEAM)
Coca- cola femsa Phils.
11.2013 - Current
- Responsible for ensuring the updated and complete database for commercial information by: (Updating the client information (merchandise items installed, address, discounts, etc.)
- Responsible for enrolling and assigning codes to new clients in the database such as new partners, dealers, wholesalers and Direct Sales Delivery
- Takes charge in checking and validating the requirements submitted by new customers
- Updates and monitors the SCL (Scheduled Called List) and AOS (All Outlet Survey) of the Presellers to maximize their time in the field
- Controls and monitors user access to the database and takes charge in every reconfigurations (manning and routes)
- Monitors and optimizes the performance of the database
- Creates complex query definitions that allow data to be extracted
- Contacts database vendors for technical support
- Trains colleagues on how to input and extract data
- Responsible for troubleshooting of the devices used by the Pre sellers
- (Systems Implementer jobs)
- Ensures the complete documentary backup for each client and request
- Provides other pertinent information required to conduct reports and analysis for the Region
Systems Implementer (South Luzon Team Leader)
Coca- cola Bottlers Phils. Inc.
09.2009 - 11.2013
- Company Overview: (Mirof Resources)
- Responsible for performing tasks assigned to us by Project Managers in a timely and quality manner
- Undergoes varieties of trainings to master each and every processes and applications in the systems and gadgets used for the daily operations of the customers
- Runs usability tests to make sure that others who use the program will not become confused or encounter problems
- Checks whether the customers are compliance with the standard requirements needed for the implementation of the systems such as computer specs, internet connectivity as well as the ability of the encoder in learning the systems
- Acts as the face of the software developer, and interfacing directly with customers, understanding their needs and configuring the software to meet the clients’ needs
- Conducts trainings and seminars that help key employees on how to use the system and gadgets and helps the client install the software
- Travel to customer sites as needed to ensure implementation success (travel may be extensive)
- Collects and evaluates data and prepare reports specifying problems and recommendations
- (Mirof Resources)
Account Developer
Coca- cola Bottlers Phils. Inc.
03.2011 - 08.2011
- Responsible in going out and getting new accounts for a company
- Drives sales and servicing existing accounts
- Responsible for the activation of the accounts and giving them the appropriate merchandising materials as well as the latest information updates such as promos and rewards
Education
Bachelor of Science - Computer Science
STI COLLEGE BACOOR
Bacoor, Province Of Cavite, Philippines06-2009
Skills
- Customer engagement
- Data-driven decision making
- CRM proficiency
- Performance tracking
- Financial acumen
- Customer relationship building
- Interpersonal communication skills
- Relationship building
- Customer relations
- Sales presentations
- Sales consultation
- Strategic planning
- Objection handling
- Sales strategy development
- Customer retention
- Performance improvement
- Territory management
- Revenue generation
- Territory growth
- Systems and software expertise
- Proposal development
- B2B and B2C sales
Timeline
Go To Market -Partner Development Head
Coca Cola Beverages Philippines Inc.
02.2022 - Current
Database Administrator (GTM TEAM)
Coca- cola femsa Phils.
11.2013 - Current
Account Developer
Coca- cola Bottlers Phils. Inc.
03.2011 - 08.2011
Systems Implementer (South Luzon Team Leader)
Coca- cola Bottlers Phils. Inc.
09.2009 - 11.2013
Bachelor of Science - Computer Science
STI COLLEGE BACOOR
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