Mark Anthony Baynosa
Google Ads Campaign Manager & SEM Specialist
San Fernando, Cebu
Summary
Data-driven Search Engine Marketing (SEM) professional with 5+ years of experience designing and executing high-ROI paid advertising and SEO campaigns. Proven track record of leveraging Google Ads, Analytics, and Tag Manager to optimize ad spend, boost conversion rates, and lower Customer Acquisition Cost (CAC).
Overview
21
21
years of professional experience
Work History
Campaign Manager & SEM Specialist
Group.One (Herold)
03.2026 - Current
- Build, launch, and manage high-performing paid search (Google Ads, Google Ads campaigns across Search, Display, Shopping, Video, Performance Max and Microsoft Advertising) from the ground up.
- Collaborated with cross-functional teams to align campaign objectives and enhance overall strategy.
- Conduct continuous keyword expansion, negative keyword management, and precise audience targeting to maximize impression share and capture high-intent traffic.
- Routinely test ad copy, landing pages, bidding strategies, and ad extensions to improve Click-Through Rates (CTR) and Conversion Rates (CVR) while reducing Cost-Per-Acquisition (CPA).
- Oversee, allocate, and pace monthly paid media budgets across channels, ensuring optimal spending efficiency and strict adherence to financial targets.
- Track performance daily using Google Analytics 4 (GA4), Google Tag Manager (GTM), and platform dashboards. Build comprehensive weekly/monthly reports detailing key metrics like ROAS (Return on Ad Spend), CPC, and lifetime value.
- Developed and executed targeted marketing campaigns across multiple digital platforms.
- Managed monthly paid media budgets across channels, optimizing spend and ensuring adherence to financial targets.
- Tracked performance daily using Google Analytics 4 (GA4), Google Tag Manager (GTM), and platform dashboards; built comprehensive reports on key metrics like ROAS (Return on Ad Spend), CPC, and lifetime value.
Virtual Assistant - Google Ads & SEM Specialist
The Global Souring Group
12.2025 - 02.2026
- Check and log daily spend across all accounts to ensure campaigns do not overspend or underspend their monthly allocations.
- Monitor the Google Ads Policy Center daily to quickly fix disapproved ads, merchant center violations, or account warnings.
- Execute routine bid adjustments based on pre-set rules or performance parameters (e.g., pausing underperforming keywords, scaling winning ad sets).
- Coordinated scheduling and communication between clients and team members to ensure timely project delivery.
- Monitored daily spending across all accounts to track budget compliance for advertising campaigns.
- Checked Google Ads Policy Center daily to resolve disapproved ads and account issues promptly.
- Adjusted bids routinely according to established performance rules to optimize ad campaign effectiveness.
Google Ads Team Leader , Concentrix
Concentrix
09.2022 - 11.2025
- Led team in achieving performance targets through effective resource allocation and workflow optimization.
- Mentored staff to enhance skill sets and improve overall team productivity and morale.
- Implemented process improvements that streamlined operations and reduced time spent on routine tasks.
- Developed training programs to onboard new employees, ensuring smooth transitions into team roles.
Google Ads Onboarding Specialist
Concentrix
08.2021 - 08.2022
- Create, manage, and optimize high-performing paid search (Google Ads, Google Ads campaigns across Search, Display, Shopping, Video, Performance Max)
- Write, test, and optimize ad copies to improve click-through rates (CTR) and conversions.
- Monitor and optimize campaign performance, including CPC, CPL, and ROAS.
- Manage monthly advertising budgets efficiently.
- Managed monthly advertising budgets to maximize campaign reach and effectiveness.
- Conduct A/B testing and performance optimization initiatives.
- Analyzed lead quality to refine targeting strategies and improve lead conversion rates.
- Prepared quarterly campaign performance reports, highlighting insights and actionable recommendations.
- Demonstrated expertise in managing PPC campaigns effectively.
- Conducted A/B testing to enhance campaign effectiveness.
- Utilized analytical skills to interpret campaign data and metrics.
- Acquired foundational knowledge of Google Analytics and Tag Manager.
- Exhibited keen attention to detail and problem-solving abilities.
- Experience in Lead Generation & E-commerce campaigns.
- Promoted to a Team Leader after 1 Year.
Business Development Specialist
New Fold Digital Formerly as Dreamscape Networks
06.2018 - 08.2021
- Developed strategic partnerships to enhance market presence and drive revenue growth.
- Conducted market research to identify new business opportunities and customer needs.
- Collaborated with cross-functional teams to create tailored marketing strategies for diverse clients.
- Managed client relationships, ensuring satisfaction and fostering long-term loyalty.
Sales Representative
IRV Solutions
07.2017 - 05.2018
- Executed targeted cold outbound campaigns and systematic lead follow-ups, resulting in a robust pipeline and consistent revenue growth.
- Deployed data-driven marketing strategies and tactical sales techniques, enhancing customer acquisition and satisfaction while increasing account value.
- Delivered consultative presentations for custom product solutions, qualifying client needs and effectively overcoming objections.
Digital Marketing - Sales Closer
411 BPO
03.2016 - 06.2017
- Closed high-value sales deals through effective negotiation and relationship-building techniques.
- Developed tailored sales pitches to address client needs and overcome objections.
- Collaborated with marketing team to align strategies and optimize lead generation efforts.
- Trained and mentored junior sales staff on closing techniques and best practices.
Customer Service Representative
Ubiquity Global Services
12.2014 - 02.2016
- Resolved customer inquiries efficiently through multiple communication channels, ensuring high satisfaction rates.
- Collaborated with team members to streamline support processes, enhancing service delivery times.
- Trained new staff on company policies and customer service protocols, fostering a cohesive work environment.
- Monitored customer feedback trends, identifying areas for improvement in service offerings and procedures.
HVAC - Ducting Foreman
SBG- Advance Vision LLC
03.2010 - 11.2014
- Supervised daily operations, ensuring compliance with safety standards and regulations.
- Coordinated project workflows to optimize resource allocation and improve team efficiency.
- Mentored junior staff to develop skills and ensure adherence to best practices.
- Implemented process improvements to reduce downtime and enhance overall productivity.
Production Operator/Line Assembler
Tamiya Philippines Inc.
10.2005 - 01.2010
- Operated production machinery to ensure efficient assembly of products.
- Monitored quality control standards to maintain product integrity.
- Collaborated with team members to optimize workflow processes.
- Conducted routine maintenance on equipment to minimize downtime.
Education
High School Diploma -
Notre Dame Academy
San Fernando, Province Of Cebu, Philippines 04.2001 -
Skills
Digital marketing
Campaign support
Paid advertising
Google analytics
Competitor research
KPI tracking
Cost analysis
Content optimization
CRM management
Account management
Advertising
Best practices
Customer engagement
Market research
Team collaboration
Problem-solving
Decision-making
Creative thinking
Multitasking
Organizational skills
Attention to detail
Timeline
Campaign Manager & SEM Specialist
Group.One (Herold)
03.2026 - Current
Virtual Assistant - Google Ads & SEM Specialist
The Global Souring Group
12.2025 - 02.2026
Google Ads Team Leader , Concentrix
Concentrix
09.2022 - 11.2025
Google Ads Onboarding Specialist
Concentrix
08.2021 - 08.2022
Business Development Specialist
New Fold Digital Formerly as Dreamscape Networks
06.2018 - 08.2021
Sales Representative
IRV Solutions
07.2017 - 05.2018
Digital Marketing - Sales Closer
411 BPO
03.2016 - 06.2017
Customer Service Representative
Ubiquity Global Services
12.2014 - 02.2016
HVAC - Ducting Foreman
SBG- Advance Vision LLC
03.2010 - 11.2014
Production Operator/Line Assembler
Tamiya Philippines Inc.
10.2005 - 01.2010
High School Diploma -
Notre Dame Academy
04.2001 -