MARK HERNANDEZ
Sales & Marketing Executive
Pasig City
Summary
Dynamic and results-oriented senior marketing and sales executive with 15+ years of experience in leading growth initiatives, driving revenue, and managing large-scale programs in the telecoms, mobile internet, and consumer goods sectors. Proven track record of exceeding business targets, securing high-value partnerships, and leading strategic initiatives across regional and national markets. Adept at navigating complex business environments, optimizing processes, and driving brand activation in high-pressure, evolving industries. Strong analytical skills, high emotional intelligence, and the ability to influence stakeholders across all levels.
Overview
24
24
years of professional experience
Work History
Incorporator
Gaudete Global Inc
10.2024 - Current
- Co-founded a company that champions the over-all well-being of the Filipino migrants and overseas workers, by fostering their love for our culture and by enjoining them on a mission to become evangelizers of the Catholic faith
- Currently working with different government agencies (DMW, DFA, DOT), church organizations (CBCP, Sangguniang Laiko ng Pilipinas), and the private sector, to come up with a holistic and more sustainable approach to address the issues of the OFWs/ Filipino migrants
- Leading the organization of a congress for Filipino migrants in Rome (October 2025), to coincide with Jubilee 2025
Senior Account Manager, National (Telco, Fintech & Banks)
Transsion Holdings Inc
05.2024 - 10.2024
- Successfully opened Transsion's Mobile Internet business in the Philippines through strategic partnerships with Globe, Smart, and BDO, showcasing the potential of Transsion’s growth models in brand exposure, app distribution, and big data
- Overcame cross-cultural and communication challenges to deliver exceptional results in a rapidly evolving market
- Collaborated with key business heads to create solutions that aligned with customer objectives, establishing Transsion as a major player in the region
Senior Regional Marketing Manager, Prepaid (South Luzon & South GMA)
Globe Telecom
01.2022 - 03.2024
- Managed P2.21B in monthly revenue, accounting for 26% of the total mobile prepaid business, delivering 9% YoY growth and exceeding targets by 2%
- Developed business cases and secured a P10.32M budget for key regional initiatives, leading to significant gains in market share
- Led the post-pandemic reorganization of marketing teams, adapting quickly to shifting market dynamics and optimizing processes for improved collaboration
Senior Regional Marketing Manager, Prepaid (National Accounts like Puregold, SM, Robinson’s) & Postpaid (E-commerce & VisMin)
Globe Telecom
02.2020 - 12.2021
- Spearheaded the successful launch of key postpaid offers in challenging conditions, resulting in the Visayas and Mindanao regions exceeding business targets despite pandemic restrictions
- Built high-impact digital marketing strategies for product launches, including partnerships with major e-commerce platforms and retail chains
Regional Marketing Manager, South Luzon & South GMA (Feb 2013 to Jun 2015)/ Mindanao (Jul 2015 to Nov 2018)/ North & Central Luzon (Dec 2018 to Jan 2020)
Globe Telecom
02.2013 - 01.2020
- Managed the largest region (North Luzon), with a monthly business of P1.5B, and achieved 26% growth in Mindanao, leading to market share leadership in Davao
- Directed on-ground activations for high-profile festivals across Luzon and Mindanao, successfully engaging customers and driving up sales, with festivals such as Panagbenga, Kadayawan, and Tuna Fest serving as platforms for regional launches
- Established operational standards for process improvements, driving significant gains in efficiency across marketing initiatives
- Pioneered insight-driven festival programs, incorporating local consumer insights to enhance brand relevance and engagement, especially in Mindanao’s TM strongholds
Trade Marketing Manager, Bicol (Jan 2010 to April 2011)/ GMA (May 2012 to Jan 2013) & Areas Sales Head (Feb to Dec 2009)
Globe Telecom
02.2009 - 01.2013
- Reinvented sales strategies to combat market challenges, leading Albay and Catanduanes to achieve sales targets in difficult business climates
- Developed and implemented a successful region-wide program to reduce fraudulent acquisitions, increasing operational integrity and driving growth
Distributor Business Manager, Pasig & Rizal (Sep 2003 to Jan 2005)/ Camanava (Feb 2005 to Aug 2008)/ Cavite & Mimaropa (Sep 2008 to Jan 2009)
NutriAsia
09.2003 - 01.2009
- Managed a portfolio of up to P34M in monthly business, overseeing a team of 27 selling personnel across Pasig, Rizal, Camanava, Calabarzon and Mimaropa, consistently meeting sales and growth targets
- Developed strong distributor partnerships, optimizing operational processes and driving significant improvements in distributor performance
Major Account Manager, Pasig & Rizal (May 2001 to Sep 2003) & Sales Supervisor (Sep 2002 to Sep 2003)
Right Goods Philippines Inc (P&G Distributor)
05.2001 - 09.2003
- Awarded Best Account Manager out of 25 contenders nationwide, recognized for driving key business improvements and innovation
- Promoted to Sales Supervisor after just one year, handling a dual role as both Account Manager and Sales Supervisor
Education
Certification Program -
Asian Institute of Management
05.2016 - 9 2016
Bachelor of Science - Electronics & Communications Engineering
Mapua University
Manila04-2001
Skills
- Strategic Business Planning & Execution
- High-Impact Project Management
- Cross-Functional Leadership
- Telecoms & Mobile Internet Expertise
- Partner & Stakeholder Management
- Budget & Financial Management (P&L)
- GTM Strategy & Execution
- Consumer Insights & Data-Driven Marketing
- Digital & Offline Marketing Campaigns
- Process Improvement & Standardization
- Product Launch & Brand Activation
- Crisis Management & Problem-Solving
- Strong Communication & Interpersonal Skills
Timeline
Incorporator
Gaudete Global Inc
10.2024 - Current
Senior Account Manager, National (Telco, Fintech & Banks)
Transsion Holdings Inc
05.2024 - 10.2024
Senior Regional Marketing Manager, Prepaid (South Luzon & South GMA)
Globe Telecom
01.2022 - 03.2024
Senior Regional Marketing Manager, Prepaid (National Accounts like Puregold, SM, Robinson’s) & Postpaid (E-commerce & VisMin)
Globe Telecom
02.2020 - 12.2021
Certification Program -
Asian Institute of Management
05.2016 - 9 2016
Regional Marketing Manager, South Luzon & South GMA (Feb 2013 to Jun 2015)/ Mindanao (Jul 2015 to Nov 2018)/ North & Central Luzon (Dec 2018 to Jan 2020)
Globe Telecom
02.2013 - 01.2020
Trade Marketing Manager, Bicol (Jan 2010 to April 2011)/ GMA (May 2012 to Jan 2013) & Areas Sales Head (Feb to Dec 2009)
Globe Telecom
02.2009 - 01.2013
Distributor Business Manager, Pasig & Rizal (Sep 2003 to Jan 2005)/ Camanava (Feb 2005 to Aug 2008)/ Cavite & Mimaropa (Sep 2008 to Jan 2009)
NutriAsia
09.2003 - 01.2009
Major Account Manager, Pasig & Rizal (May 2001 to Sep 2003) & Sales Supervisor (Sep 2002 to Sep 2003)
Right Goods Philippines Inc (P&G Distributor)
05.2001 - 09.2003
Bachelor of Science - Electronics & Communications Engineering
Mapua University
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