Marites M. Rabelo
Bacoor
Summary
Diligent General Manager with a solid background in managing daily operations and driving team performance. Successfully led various projects, ensuring seamless execution and improved operational efficiency. Demonstrating strategic planning and effective communication skills, consistently exceeding targets and driving success in fast-paced environments. Combining strategic thinking with hands-on experience to deliver impactful solutions that enhance organizational performance. Expertise in strategic planning, team leadership, and operational excellence utilized to drive business growth and streamline processes. Track record includes fostering collaborative environments and achieving measurable results.
Overview
27
27
years of professional experience
Work History
General Manager
FNM BEYOND ESSENTIALS COSMETICS MANUFACTURING INC.
01.2025 - Current
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Formulated policies and procedures to streamline operations.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Enhanced customer satisfaction with introduction of customer feedback system, leading to service improvements and repeat business.
- Reduced time to market for new products by optimizing development processes and enhancing cross-functional team collaboration.
- Fostered culture of continuous improvement, introducing regular review sessions that boosted team performance and morale.
- Implemented sustainability initiative, reducing energy consumption and waste, and promoting eco-friendly practices.
- Developed and executed comprehensive employee training program, elevating staff skills and improving service delivery.
- Cultivated strategic partnerships with industry leaders, enhancing brand credibility and access to new customer segments.
- Streamlined inventory management processes, minimizing waste and ensuring optimal stock levels for uninterrupted operations.
- Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
- Negotiated with suppliers to secure better pricing, reducing operational costs while maintaining product quality.
- Interacted well with customers to build connections and nurture relationships.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
General Manager
SA - BRAND EXPERT, INC.
11.2023 - 08.2024
- Worked with the Executive Team and provided strong leadership and clear directions
- Developed high level strategies and converted into actionable plans
- Successfully improved existing formulations and innovated with claims and benefits, developed and scale-up high-end formulations for skincare, colour cosmetics, soaps, personal care and fragrances
- Nurtured a positive and inclusive workplace culture that focuses on quality, safety and continuous improvements across all functional group and operational group including production, marketing, warehouse & logistics, finance, sales, R&D, Regulatory and Quality Assurance
- Realigned each department and/or business unit on general tasks and responsibilities
- Strengthened each Department by developing coordinated programs that are aligned to industry and trends
- Championed the overall operations on a day-to-day including resource planning, cost control and process optimization for all the manufacturing operations starting from raw and packaging materials to final assembly as well as packing process and ensured quality, financial stability and growth of the business
- Developed strategic plans and implemented the annual business strategic planning among senior management and key leaders in order to achieve the overall financial and operational goals
- Ensured successful involvement and execution across all departments
- Developed and implemented Performance Appraisal
- Established key performance indicators (KPIs) and identified key results areas (KRA) to ensure financial targets are met
- Implemented lean manufacturing principles and executed good manufacturing practices to comply with the required regulation, streamline production, promote a safe workplace environments and set continuous improvements
- Improved Quality Control Laboratory and its processes such as Microbial Testing facility, Stability procedures and other required testing protocols
- Created a policy on testing services that have generated an additional income for the organization
- Improved Production and Warehouse facilities & processes as well as Logistics for a more efficient and scalable processes
- Also ensured optimal inventory stock levels through effective and regular demand planning and forecasting in order to optimize distribution efforts
- Improved and organized Purchasing Department and its processes
- Developed and led the risk management team to identify and mitigate risks that may have an impact to the entire organization and its business operation
- Enhanced Marketing Programs and strengthened customer relations
- Developed R&D programs and stay updated on industry trends and technology
- Focus on product innovation and cost efficient process
- Established and implemented comprehensive meetings for operations as well as for executives
- Coached, mentored and developed key leaders through continuous training necessary for their roles
- Developed training modules, conducted employee training and workshop with regular assessments, identified gaps and established feedback system to address areas for improvement
General Manager
MIGO SKIN, INC.
09.2021 - 08.2023
- Accountable to the CEO and Chairman of the company
- Championed the day-to-day activities of soaps and skincare manufacturing plants and ensured the financial stability and growth of the business
- Led daily business operation such as hiring staff, operating budgets, and launching price promotions that could attract more customers
- Provided guidance and directions to senior leaders, overseeing portfolio of plants, which includes monitoring performance, managing operations, handling finances, and dealing with human resources ensuring team’s alignment and high performance
- Ensured key leaders KPI’s are met
- Developed strategies and fostered a positive company culture that aligns with the company’s directions, vision, and mission
- Successfully improved existing formulations and innovated with claims and benefits, developed and scale-up high-end formulations for skincare, colour cosmetics, soaps, personal care and fragrances
- Established and rolled-out key performance metrics which enabled to sustain growth and profitability
- Designed and implemented the annual operating budget and developed financial targets
- Established and maintained good business relationships with new and existing key stakeholders and government agencies and adhered to all applicable laws and regulations, including those governing labor, health and safety, and environmental concerns
- Formulated and executed good marketing plans & programs
- Implemented product marketing strategies and determined challenges
- Analyzed market trends and identified growth and expansion opportunities
- Led product mix/assortments based on consumer insights to ensure strong brand presence at point of sale
- Planned and organized new product launches and implemented feedback system to monitor product performance
- Executed 'competitor’s analysis' and conducted Gap Analysis
- Integrated all major business operating functions in order to see if planned P&L objectives has achieved and/or exceeded
- Ensured everyone is rowing together in the same direction and worked towards the greater good of the business
- Resolved issues effectively-seeing real problems, being comfortable with conflict, calling out the problems, and solving the problems in a practical and healthy manner
- Ensured the leadership team is healthy, functional and cohesive
- Developed and led the risk management team to identify and mitigate risks that may have an impact to the organization, its business operation and reputation in the industry
- Ensured that everyone is truly following and adhering to the company’s core processes and operating system with consistency
- Demonstrated effective management skills
- Dependably demonstrated a relentlessly objections with values alignment, focus, simplicity and clarity
- Effectively collaborated with the Executive Chairman and Chief Executive Officer and stays on the same page
- Maintained a high level of mutual respect with the CEO and Chairman
- Realized the unique contribution and ideas that the CEO has, and possesses an ability to filter and translate those ideas into functional plans for the company
- Confirmed that all key messages are properly and consistently cascaded across the organization
- Inherently assured that everyone is in the know, verified that a high level of effective communications existed through-out the organization
- Developed and implemented business growth strategies, generated reports and presentations
- Carefully reviewed and determined new business opportunities, potential clients, and sales target
- Conducted formula training to R&D group
- Reviewed and evaluated performance and productivity, client stability, and account management
- Analyzed accounting and financial data and provided recommendations to reduce potential losses
- Researched and identified growth opportunities and threats and established a continuous improvement and feedback system
- Coached, mentored and developed key leaders through continuous training necessary for their roles
- Developed training modules and conducted employee training with regular assessments, identified gaps and established feedback system to address areas for improvement
Product & Business Development Consultant
EXXEL TRADING / OMG COSMETICS
10.2007 - 09.2022
- Company Overview: Formerly MINGMEI COSMETICS
- Accountable to the Owner/CEO and COO
- Successfully set up nail polish manufacturing facility, quality control laboratory, and warehouse facility
- Established the Technical Services Department such as the R&D Group, QA group, RA group
- Developed high quality formulations of Nail Polish, Nail care, Hair Care, and Salon Products that up to now are still doing well in the market and staying number 1 in WATSON'S under Nail Care
- Established and standardized processes and testing procedures ensuring good quality products
- Trained the management and key leaders on Strategic Business Plan, Gap Analysis and SWOC analysis
- Developed training modules and conducted employee training with regular assessments, identified gaps and established feedback system and addressed areas for improvement
- Led meetings and helped them created their KPI’s, KRA, Job descriptions, Policies & Procedures, and SOP’s
- Trained the management and key leaders on Strategic & Budget Planning and Target setting
- During my consultancy period in this company, they became No
- 1 Nail Polish brand in Watson’s and made a locked-in program for exclusive packaging for Watson’s only (OMG brand)
- The wife of the Owner of OMG Cosmetics is a biological sister of the owner of Ever Bilena Cosmetics, that’s why they allowed me to help and guide OMG Cosmetics
- Conducted market research and analyzed industry trends to inform business development strategies.
- Achieved targeted revenue growth by implementing effective sales strategies and tactics.
- Negotiated contracts and closed sales with new and existing clients.
- Mentored junior team members, cultivating a culture of continuous improvement within the organization.
- Improved bottom-line profitability by growing customer base and capitalizing on upsell opportunities.
- Streamlined internal processes to improve efficiency, enabling the team to focus on revenue-generating tasks.
- Devised business plan outlining concise and actionable targets and sales goals.
- Enhanced overall company competitiveness by researching competitor strengths/weaknesses and recommending appropriate countermeasures.
- Streamlined sales processes by eliminating redundancy in re-entry of sales leads.
- Optimized sales funnel management practices, leading to increased lead conversion rates and shorter sales cycles.
- Collaborated with cross-functional teams to ensure product offerings met market needs and expectations.
- Enhanced brand visibility and reputation through strategic marketing initiatives and partnerships.
- Tailored product development efforts to meet specific client needs, enhancing customer satisfaction.
- Facilitated cross-departmental collaboration to streamline project delivery and enhance product integration.
- Reviewed internal systems and organized training plans to address areas in need of improvement.
- Restructured procedures through coordination with compliance director to create and execute projects.
Regulatory Affairs Manager - Head of Department
ESTEE LAUDER COMPANIES (ELC BEAUTY INC.)
01.2018 - 08.2021
- Accountable to the Country Manager and VP for Regulatory Affairs APAC
- Direct report: Regulatory Affairs Coordinator
- Developed good coordination and support on product innovation via regulatory intelligence
- Responsible for the entire product life cycle from idealization and development, worked with Marketing and Sales team
- Monitored product performances
- Proactively worked with markets across APAC region to understand evolving regulations to support the development and implementations of registration strategy following stakeholder agreement for different market requests and global projects
- Led the execution of regulatory projects through documentation preparation and developed procedures to ensure regulatory compliance and on time deliverable
- Developed regulatory strategies and plans and ensured regulatory compliance for all brands across APAC region
- Led the regulatory impact assessment and strategy development for product changes and global regulatory projects; met the target time-line set for Philippine affiliate
- Led and strictly monitored the progress for product registrations and licensing approval for cosmetics and Household Urban Hazardous Substance (HUHS)
- Led the development of the HUHS labels and preparation of package and met local regulation and ELC standard procedures
- Provided advice and updates on regulatory matters for APAC advertisement
- Developed Product Information File (PIF) dossiers; updated and maintained records and archives
- Proactively participated in industry association meetings as company representative to shape external environment and new regulation
- Co-worked with global, regional, and local business partners; R&D, supply chain, demand plan, brands and marketing, corporate marketing to ensure 100% regulatory deliveries in a timely manner
- Co-worked with global R&D in the development of NPL and modification of existing products
- Provided regulatory support through risk management plan for product crisis such as discontinuation, phase out, shortages, counterfeit, complaints and recalls
- Provided accurate and timely support to local affiliates and distributors on quality inquiries from regulatory authorities, consumers and stakeholders
- Worked with external legal counsel to resolve product compliance conflicts and other regulatory issues as needed to safeguard customer and brands
- Provided support to regional quality management team in order to assure quality controls across all brands and managed product complaints
- Team Adviser for Corporate Social Responsibility (CSR) Committee in ELC Philippines
- Led the Citizenship and Sustainability Program in ELC Philippines – ELC Works
- Coached and supervised direct reports to build Regulatory Affairs expertise and competencies
- Budget review and assessment – ensured that project/department milestones/goals are met and adhered to approved budgets
- Staff management and development; mentorship high-performing team
- Attended annual Regulatory Affairs Summit always held in ELC Office Singapore and represented Regulatory Affairs Philippine affiliate
Product Development & Design – Head of Department
EVER BILENA COSMETICS, INC.
07.2005 - 01.2017
- Successfully set-up and established the manufacturing plant (Production) & quality control laboratory, and Warehouse facility as well as secured the required licenses from Philippine FDA
- Successfully established and maintained the Quality Assurance/Control, R&D or Product Development, and Regulatory Affairs business units and developed relevant governance policies, procedures & standards
- Successfully developed CFT formulations, skin care, personal care, home care (Fabric conditioner, dishwashing liquids, Liquid detergents) hair care, face care, body care, foot care, intimate care, nail care formulations, fragrances and colour cosmetics that are up to this present time being sold in the market by the company and are the source of profitable growth income
- Successfully created the in house Product Information File (PIF)
- Acted as the Company’s Product Safety Assessor and established all the PIF records of Ever Bilena products
Technical Services Department – Head of Department
JEMICA COSMETICS MANUFACTURING CORPORATION/ NICHIDO COSMETICS
07.2001 - 06.2005
- Accountable to the CEO & COO; with 16 direct reports
- Championed the day-to-day operational efficiency
- Successfully improved existing formulations and innovated with claims and benefits, developed and scale-up high-end formulations for skincare, colour cosmetics, personal care and fragrances
- Managed operation teams such as Quality Assurance & Control section, Regulatory Affairs section, Production section and R&D section
- Established and set-up Microbiological testing facility, its equipment and testing protocols and standards
- Established and set-up R & D facility and developed R&D program for Sara Lee Phils
- People management and development
- Coached and mentored high performing team
Quality Assurance & Quality Control Analyst/ Microbiologist
SC JOHNSON & SON, PHILIPPINES.
05.2000 - 06.2001
- Company Overview: Manufacturer of SC Johnson & Son Household Products
- Manufacturer of SC Johnson & Son Household Products
Quality Assurance & Quality Control Analyst/ Microbiologist
DIAMOND LABORATORY
05.1999 - 04.2000
- Company Overview: Manufacturer of pharmaceutical products and Kankunis
- Manufacturer of pharmaceutical products and Kankunis
Quality Assurance & Quality Control Analyst/ Microbiologist
BRISTOL MYERS SQUIBB-MEAD JOHNSON PHILS.
04.1998 - 04.1999
- Company Overview: Manufacturer of own brand of pharmaceutical products and baby formula milk
- Manufacturer of own brand of pharmaceutical products and baby formula milk
Education
Master of Arts - Business Administration And Management
University of Santo Tomas
Manila, Metro Manila, Philippines04-2012
Skills
- Team Leadership
- Strategic Business Development
- Financial Budgeting
- Sales Performance Optimization
- Inventory Management
- Process Optimization
- Comprehensive Risk Assessment
- Quality Management Expertise
- Regulatory Adherence
- Interdepartmental Collaboration
- Employee Training
- Profit And Loss Oversight
- Client Management
- Time Management Focused
- Performance Optimization
- Strong Interpersonal Communication
- Cost Analysis Expertise
- Strategic Marketing Planning
- Sales Performance Analysis
- Data Analysis
- Risk Mitigation Strategies
- Market Analysis
Affiliations
- Philippine Society of Cosmetic Science (PSCS)
- Chamber of Cosmetics Industry of the Philippines (CCIP)
Timeline
General Manager
FNM BEYOND ESSENTIALS COSMETICS MANUFACTURING INC.
01.2025 - Current
General Manager
SA - BRAND EXPERT, INC.
11.2023 - 08.2024
General Manager
MIGO SKIN, INC.
09.2021 - 08.2023
Regulatory Affairs Manager - Head of Department
ESTEE LAUDER COMPANIES (ELC BEAUTY INC.)
01.2018 - 08.2021
Product & Business Development Consultant
EXXEL TRADING / OMG COSMETICS
10.2007 - 09.2022
Product Development & Design – Head of Department
EVER BILENA COSMETICS, INC.
07.2005 - 01.2017
Technical Services Department – Head of Department
JEMICA COSMETICS MANUFACTURING CORPORATION/ NICHIDO COSMETICS
07.2001 - 06.2005
Quality Assurance & Quality Control Analyst/ Microbiologist
SC JOHNSON & SON, PHILIPPINES.
05.2000 - 06.2001
Quality Assurance & Quality Control Analyst/ Microbiologist
DIAMOND LABORATORY
05.1999 - 04.2000
Quality Assurance & Quality Control Analyst/ Microbiologist
BRISTOL MYERS SQUIBB-MEAD JOHNSON PHILS.
04.1998 - 04.1999
Master of Arts - Business Administration And Management
University of Santo Tomas
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