Marion Rayray
Cebu City
Summary
Email marketing professional with strong track record in crafting compelling email campaigns and optimizing open and click-through rates. Adept at leveraging data analysis and segmentation strategies to drive targeted marketing efforts. Known for strong collaboration with cross-functional teams and adaptability to changing marketing needs. Expertise includes campaign management, automation tools, A/B testing, and performance metrics.
Experienced with creating and managing email marketing campaigns to enhance customer engagement. Utilizes data analytics to optimize campaign performance and improve open and click-through rates. Knowledge of crafting compelling content tailored to audience segmentation for maximum impact.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Email Marketing - Klaviyo
Plumber Supplies Au
06.2024 - 08.2024
- Helped increased store revenue to 20% within 30 days from onboarding
- Developed ongoing strategies to optimize for email performance and conversions.
- Strategized and implemented email personalization and dynamic content.
- Increased customer lifetime value through targeted upsell, cross-sell, and retention strategies within email campaigns.
- Maximized ROI by regularly analyzing campaign performance against established KPIs.
- Improved email deliverability by monitoring bounce rates, list quality, and subscriber engagement.
- Enhanced mobile responsiveness of emails with adaptive templates designed for multiple device types.
- Optimized click-through rates with engaging calls-to-action and visually appealing email designs.
- Reduced spam complaints through rigorous adherence to CAN-SPAM regulations and best practices for list management.
- Enhanced mailing list growth with strategic opt-in campaigns and lead generation initiatives.
E-Commerce Customer Support (Email)
Rapid Ecom
01.2022 - 03.2024
- Conducted regular quality assurance checks on outgoing orders to maintain high standards of accuracy and presentation.
- Enhanced customer satisfaction by resolving complex e-commerce issues and providing timely solutions.
- Managed high-volume customer inquiries through various communication channels, including email, live chat, and phone calls.
- Maintained detailed records of customer interactions, allowing for better tracking of patterns and trends in customer behavior.
Junior Lead
Upside
10.2018 - 01.2022
- Collaborated with other departments to identify synergies that improved overall organizational performance.
- Increased team productivity by implementing efficient project management strategies and communication tools.
- Evaluated employee performance metrics regularly, identifying areas for improvement and providing constructive feedback accordingly.
- Boosted team morale through effective conflict resolution strategies, fostering a positive work environment.
- Consistently met or exceeded performance targets, demonstrating commitment to professional growth and organizational success.
Education
Bachelor of Science - Information Management
University of Cebu - Banilad
Cebu City03-2006
Skills
- Email analytics
- Email strategy development
- CRM integration
- Lead nurturing
- Customer retention strategies
- Campaign management
- Conversion rate optimization
- Segmentation techniques
- List growth strategies
- Subscriber lifecycle management
- Marketing automation
- Customer service
- Teamwork and collaboration
- Attention to detail
- Problem-solving abilities
- Team collaboration
- Organizational skills
- Excellent communication
- Reliability
Certification
Klaviyo Product Certificate
Timeline
Email Marketing - Klaviyo
Plumber Supplies Au
06.2024 - 08.2024
E-Commerce Customer Support (Email)
Rapid Ecom
01.2022 - 03.2024
Junior Lead
Upside
10.2018 - 01.2022
Klaviyo Product Certificate
Bachelor of Science - Information Management
University of Cebu - Banilad
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