Summary
Overview
Work History
Education
Skills
Certification
Timeline
Hi, I’m

Marines Reyes Sarmiento

Supply Chain Head
General Trias
Marines Reyes Sarmiento

Summary

Motivated Supply Chain Head with a strong background in retail operations, merchandise planning, inventory management, buying and assortment management. Polished in developing techniques to increase profits and productivity in retail environment by managing inventory, ordering stock that customers prefer and overseeing display standards. Focused on driving sales and customer satisfaction. Meticulous merchandising professional illustrated over 20 years in Brand Merchandising roles. Creative and hardworking with demonstrated success in creating effective work process flow both on e-commerce and offline retail stores.

Experienced with optimizing end-to-end supply chain processes to enhance operational efficiency. Utilizes strategic planning and analytical skills to reduce costs and improve service levels. Track record of fostering team collaboration and adapting to dynamic environments to meet business goals.

Overview

25
years of professional experience
11
Certifications

Work History

HOUSE OF BRANDED LIFESTYLE INC (HOBLI)

Head of Supply Chain
07.2025 - Current

Job overview

  • Developed strong relationships with suppliers for improved collaboration and procurement outcomes.
  • Created a resilient supply chain by diversifying suppliers and assessing potential risks.
  • Led efforts towards end-to-end visibility within the supply chain process using advanced analytics tools and techniques.
  • Conducted comprehensive supplier audits to ensure adherence to company values, policies, and contractual agreements.
  • Enhanced supply chain efficiency by implementing data-driven strategies and streamlining processes.
  • Oversaw purchasing process and linked demand planning to manufacturing and fulfillment needs.
  • Increased on-time delivery rates through effective communication and coordination among team members.
  • Collaborated with internal departments such as sales, finance, marketing, and production to align business goals with supply chain objectives.
  • Defined or refined KPIs signaling success for partners across quality, performance and cost-efficiency dimensions and drove improvements in target metrics.
  • Tracked and monitored purchase orders, deliveries and invoicing to verify accuracy and compliance.
  • Monitored and tracked supplier performance to enforce adherence to quality standards and established timelines.
  • Established inventory targets, stock level, and risk mitigation targets and managed flexibility strategy to optimize inventory.
  • Organized and maintained correct inventory levels to drive highest turns possible on inventory.
  • Monitored supplier performance for compliance with contract terms and quality standards.
  • Managed availability of supplies from vendors by ensuring core items were on hand to keep inventory values low and consistently moving.

BRANDED LIFESTYLE INC

Senior Merchandise Manager (Buying Head)
04.2020 - Current

Job overview

  • Maximize overall profitability by predicting and monitoring sales trends, forecasting and accurately controlling stock levels while maintaining desirable margins.
  • Develops overall merchandise strategies and product assortment.
  • Manage (OTB) based on buying schedule.
  • Evaluate business through analysis and forecasting of brand performance.
  • End-to-end inventory management, distribution, expansion and rationalization of brand portfolio.
  • Stock replenishment through on time order placement.
  • Communicate constantly with foreign and local principal regarding product delivery and updates.
  • Coordination with Sales and Marketing ensuring company has the right product at all times.
  • Monitor Customer Service level which affects sales conversion.
  • Senior Merchandise Manager (Channel-Dept Store Group, Online & Corporate)
  • Creating store planogram.
  • Develop productivity targets by breaking it down: a. per brand b. per store c. per month.
  • Analyze Sales Trend per assigned Channel.
  • Supervise demand planners day to day operations to ensure seamless replenishment thus addressing instore supply demands.
  • Monitor progress of weekly task base on Channel demand.
  • Check competitor price and monitor their sales and promotions.
  • Conduct market research to gather demographic data that can be used in analyzing the market trend.
  • Create good relationship to the trade partner and store personnel.
  • Develop productivity targets per channel and evaluate its performance.
  • Ensure efficient coordination with assigned channel by creating an organize workflow.

CHILDREN’S FASHION MANAGEMENT CORP (Business Unit of SM Retail Inc.)

Senior Merchandise Manager- SM E-Store
04.2019 - 04.2020

Job overview

  • Represents Infants Wear & Children’s wear Department from Total Online Business.
  • Managing Inventory, Sales & Margin based on agreed Key Performance Indicator.
  • Shaping a pricing strategy, planning promotional events and sales that will enable the business to be profitable.
  • Reassessment and analyzing the impact of competitor’s price on sales.
  • Evaluating customer behavior and conversion through the help of Google Analytics.
  • Do sales forecast based on Business Intelligence, month on month trend and plotted marketing campaigns.
  • Ensure seamless coordination between marketing, merchandising & operations of Children’s & Infants wear department.
  • Category Manager-SM Outlet Stores
  • Sustain Merchandise assortment and inventory of regular and special buy orders by coordinating with the assigned Merchandising Business Unit for sufficient allocation.
  • Ensure on-schedule transfer of aged merchandise for All Regular stores to the SM Outlet Stores.
  • Provides disposition on unclaimed central branch returns.
  • Initiates further markdown of aged merchandise in Outlet Stores.
  • Seamless coordination with Merchandise Planning division, Outlet operations team & merchandising business unit.
  • Managing all SM Outlet-related transactions and activity of Children’s Fashion.

MADISON RETAILERS INCORPORATED

Merchandising Manager – Van Heusen
06.2006 - 08.2009

Job overview

  • Identify & Evaluate new product opportunities for the Brand.
  • Maintain & grow market share by product line extension.
  • Ensure optimum returns on merchandise investment by achieving margins and sell thru across all category.
  • Source right merchandise, right price and right quality that will arrive at the right time.
  • Building connection with new supplier that will provide growth & innovation to the brand.
  • Ensure seamless coordination between marketing, merchandising & operations.
  • Monitor production of Visual & Merchandise as per season schedule.
  • Motivating personnel for further improvement & potential growth.
  • Coordinating with Mall Operations to acquire good location.
  • Giving comprehensive report to the CEO of the current status of the brand & the department.

ASIA 5 INT’L / BISCO PACIFIC GROUP LTD.

Senior Merchandiser
04.2005 - 03.2006

Job overview

  • Do costing for style inquiry.
  • Checking of new orders (in detail).
  • Source suppliers & Check capability in terms of production quality & capacity.
  • Negotiate prices, quality, delivery and payment terms written in the contract.
  • Arrange fabric, accessories and samples for buyer’s approval.
  • Prepare, Update & Check production file constantly.
  • Prepare weekly report with proposal of the things to be work out on the following week.
  • Communicate with buyers, factory and QC for smoother production flow.
  • Conduct PP Meeting with the Factory.
  • Monitor production flow to make sure target date will be attain both local & off shore.

Shoppes Manila, Inc. (KAMISETA)

Merchandiser
06.2005 - 12.2005

Job overview

  • Assign in dealing with suppliers and manufacturers.
  • Monitor best selling design.
  • Prepare production instruction and specification.
  • Coordinate with the Owner for the designs that will be produce for a certain period.
  • Monitor production of subcontractors and suppliers.
  • Re-evaluate the reports of Quality Controller.

SUPER CRYSTAL ENTERPRISES DEV’T LIMITED

Assistant Office Manager
04.2004 - 03.2005

Job overview

  • Coordinate with buyer for order placement.
  • Do initial costing for new order.
  • Coordinate with General Manager for new order and shipment.
  • Delegate new order to merchandisers.
  • Conduct weekly meeting with Merchandiser and QC for order update.
  • Pre-approve accessories, fabrics and samples that will be sent to the buyer for approval.
  • Coordinate with Purchaser for in time delivery of accessories for certain order.
  • Counter check production file, trim cards & samples for each order prepared by merchandiser.
  • Monitor production status for each order place.
  • Coordinate with Shipping Manager for the shipping schedule & documentation for the buyer’s reference.

KASHIECA, INC.

Merchandiser
12.2001 - 12.2003

Job overview

  • Assist in ordering fabrics for a certain season and schedule it’s delivery date.
  • Prepare production designs, specifications and instruction (from sampling to production).
  • Schedule fitting of counter samples and evaluate them.
  • Deal with subcontractors and suppliers.
  • Study production lead time of each subcontractors to attain deadlines.
  • Conduct 100% quality control on merchandise before delivery to main office.
  • Monitor & analyze new styles in the store.
  • Conduct store visits to evaluate style, colors and market of the competitor both local & imported.

Associated Merchandising Corporation (AMC)

Quality Controller (Softlines)
01.2001 - 02.2001

Job overview

  • Assign in checking production samples.
  • Assist Quality Control Head in conducting in-line inspection.

Education

University of the Philippines
Diliman, Quezon City

BS from Clothing Technology
04-2001

University Overview

St. Mary’s Academy
Pasay City

High School
03-1995

University Overview

Skills

Windows

Certification

Certificate on Retail Sales Management-SM Academy February 01, 2018

Timeline

Head of Supply Chain
HOUSE OF BRANDED LIFESTYLE INC (HOBLI)
07.2025 - Current
Senior Merchandise Manager (Buying Head)
BRANDED LIFESTYLE INC
04.2020 - Current
Senior Merchandise Manager- SM E-Store
CHILDREN’S FASHION MANAGEMENT CORP (Business Unit of SM Retail Inc.)
04.2019 - 04.2020
Merchandising Manager – Van Heusen
MADISON RETAILERS INCORPORATED
06.2006 - 08.2009
Merchandiser
Shoppes Manila, Inc. (KAMISETA)
06.2005 - 12.2005
Senior Merchandiser
ASIA 5 INT’L / BISCO PACIFIC GROUP LTD.
04.2005 - 03.2006
Assistant Office Manager
SUPER CRYSTAL ENTERPRISES DEV’T LIMITED
04.2004 - 03.2005
Merchandiser
KASHIECA, INC.
12.2001 - 12.2003
Quality Controller (Softlines)
Associated Merchandising Corporation (AMC)
01.2001 - 02.2001
St. Mary’s Academy
High School
University of the Philippines
BS from Clothing Technology
Marines Reyes SarmientoSupply Chain Head