Marife M. Lazaro
Branch Manager
Olongapo
Summary
To obtain a position where my strong analytical and interpersonal skills will allow me to make an immediate contribution as an integral part of a progressive company.
Enterprising Branch manager successful in leading every facet of new and ongoing business operations. Strategic thinker and tactical decision-maker with passion for serving customers and exceeding expectations. Creative problem solver skilled at de-escalating situations and driving positive change.
Overview
26
26
years of professional experience
Work History
Branch Manager
MARSMAN DRYSDALE TRAVEL INC.
01.2026 - Current
- Handle all corporate accounts. Knowledgeable in all areas and services that our company offers (documentation & facilitation, passenger assistance, special services, terms of payment. Handles all airfare packages, daily schedules, and routing of airlines. inquiries. To gain and open new clients such as individuals, FITs, corporate, and group accounts. Performs daily telemarketing for new accounts. Assists clients with their needs: obtaining new passports, renewal of passports. Provides preparation, evaluation, and filing of application forms as needed. Coordinating hotel reservations and bookings (through an operator or our own Tours Division).
- Handles airline reservations, including seat reservations, meal requirements, and other passenger preferences. Regular monitoring of Clientele Profile for all accounts. Plan and recommend itineraries to suit client’s travel requirements such as hotels, tours, airline choices, etc. Performs sales calls once a week. Prepares company proposal and profile for submission to prospective clients. Prepares weekly sales reports and forwards them to whoever is in charge of doing the departmental sales report. On call anytime. Mobile phones should always be available for urgent cases that need to be decided. Must be presentable enough to represent the company at all times. Performs duties and responsibilities assigned from time to time.
Branch Manager
FIRST UNITED TRAVEL INC. - Subic Branch
04.2017 - 12.2025
- First United Travel in Subic started with me. I am the one who brings the branch office in Subic Bay. Knowledgeable in all areas and services that our company offers (documentation & facilitation, passenger assistance, special services, terms of payment. Handles all airfare packages, daily schedules, and routing of airlines. inquiries. To gain and open new clients such as individuals, FITs, corporate, and group accounts. Performs daily telemarketing for new accounts. Assists clients with their needs: obtaining new passports, renewal of passports. Provides preparation, evaluation, and filing of application forms as needed. Coordinating hotel reservations and bookings (through an operator or our own Tours Division). Deliver tickets, itineraries, and other documents as needed by clients.
- Handles airline reservations, including seat reservations, meal requirements, and other passenger preferences. Regular monitoring of Clientele Profile for all accounts. Plan and recommend itineraries to suit client’s travel requirements such as hotels, tours, airline choices, etc. Performs sales calls once a week. Prepares company proposal and profile for submission to prospective clients. Prepares weekly sales reports and forwards them to whoever is in charge of doing the departmental sales report. On call anytime. Mobile phones should always be available for urgent cases that need to be decided. Must be presentable enough to represent the company at all times. Performs duties and responsibilities assigned from time to time.
Sales and Reservation Associate
SWIRE Travel Philippines Inc. - Subic Branch
06.2009 - 03.2017
- Swire Travel Philippines Inc.—Subic Branch started with me. I am the one who brings the Branch office in Subic Bay. Knowledgeable in all areas and services that our company offers. Handles airline reservations, sales and marketing, hotel and car reservations, and travel management and itinerary planning, particularly for corporate clients as well as retail and wholesale clients. A player with the ability to gain client’s trust and confidence by exceeding the level of service they expect through fast and accurate presentation of product, information, and quotation. To gain and open new clients such as Individual, FITs, corporate and group accounts. Performs daily telemarketing for new accounts. Assists clients with their needs.
- Track record of assisting in the design and implementation of reporting procedures that reduce labor costs and improve customer satisfaction ratings. Ability to resolve customer service issues at the bottom level, avoiding escalation of concerns to a higher level.
- Proficient with Microsoft Office System (including Microsoft Word, Microsoft Excel, Microsoft PowerPoint, and Microsoft Outlook).
- Technical Expertise in Airline Reservation System (including Amadeus, Abacus and Galileo)
- Proficiency in Airline Ticketing (Paper ticket and E-ticket)
- Internet Savvy
SR. Travel Consultant
Hogg Robinson Group - Phils. Marsman Drysdale Travel Inc.
01.2003 - 06.2009
- Serve as a Travel Consultant for Federal Express- Asia Pacific in a two-shift basis (0900-1800, 2200- 0600+1), six days a week includes business travelers in New Zealand, Australia, Hongkong, China, Malaysia, Vietnam, Singapore, Thailand, Korea and Japan and also crew members based in Subic, Anchorage and Memphis.
- Collaborate with Branch Supervisor to create strategic plans to enhance customer satisfaction. Provide inputs and enhancements to maintain and increase service levels to both internal and external customers. Work closely with HRG Partners in U.S. to gather information and clarification and distribute daily reports.
- Instrumental in improving customer-satisfaction ratings through suggestion, development, and implementation of new system procedures in the branch. Enhance customer service satisfaction through personally assisting and monitoring travel arrangements and needs with follow ups and additional alternatives. Received outstanding positive comments from internal and external customers. Process airline ticket orders, answer questions, respond to concerns and alleviate delicate situations with professionalism and sensitivity.
Front Desk Receptionist
Subic Bay Yacht Club
02.2000 - 07.2000
- Responsible for rooming guest, handling guestroom keys accomplishing and maintaining reports and records. Inform all concerned section/departments of guest arrival, room and rate changes. Maintain record of guest arrivals and departure.
Education
Bachelor of Science - Hotel Restaurant and Management
Ago Medical and Educational Center
Legazpi City04-1999
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Liceo de Masbate
Masbate City03-1995
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Kinamaligan Elem. School
Masbate City03-1991
Skills
Customer service
Branch operations management
Relationship building
Relationship building and management
Sales development
Team player
Customer relationships
Work prioritization
Business development
Team supervision
Operational reports
Decision-making
Excellent work ethic
Sales management
Sales professional
Operations management
Strong team-builder
Excellent time management skills
Excellent time management skills
Client relationship management
Sales planning
Process improvement
Goals and performance
Proficient in MS office
Friendly
Accomplishments
- April 27, 1999 Civil Service Eligibility PD 907 Honor Graduate Civil Service Commission No. 10052175
- April 18, 1999 Cum Laude- Diploma Bachelor of Science Hotel Restaurant and Management AMEC-BCCM Legazpi City
- March 02, 1995 Completed Course of Citizen’s Army Training 1 (Armed Forces of The Philippines)
- June 15, 2009 Letter of Recommendation (Federal Express)
- July 01, 2009 Letter of Recommendation (Hogg Robinsons Group Marsman Drysdale Travel Inc.)
- Dec. 6, 2012 Most Outstanding Employee of the year (yr 2012) Swire Travel Philippines Inc.
Timeline
Branch Manager
MARSMAN DRYSDALE TRAVEL INC.
01.2026 - Current
Branch Manager
FIRST UNITED TRAVEL INC. - Subic Branch
04.2017 - 12.2025
Sales and Reservation Associate
SWIRE Travel Philippines Inc. - Subic Branch
06.2009 - 03.2017
SR. Travel Consultant
Hogg Robinson Group - Phils. Marsman Drysdale Travel Inc.
01.2003 - 06.2009
Front Desk Receptionist
Subic Bay Yacht Club
02.2000 - 07.2000
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Kinamaligan Elem. School
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Liceo de Masbate
Bachelor of Science - Hotel Restaurant and Management
Ago Medical and Educational Center
Seminars and Lecture Series Attended
- May 29-31, 2017 Certificate of Participation EcoTourism Driving Sustainability: ASEAN and BEYOND 2017 SUBIC EcoTourism Festival Subic Bay Exhibition and Convention Center, Philippines
- June 28, 2008 EFFECTIVE & PROFESSIONAL COMMUNICATION WORKSHOP John Clements Consultants, Inc. Makati City
- June 21, 2008 TELEPHONE EXCELLENCE TRAINING Hogg Robinson Group - Marsman Boardroom Makati City
- May 24, 2008 HIGH IMPACT CUSTOMER SERVICE John Clements Consultants, Inc. Makati City
- Mar 22-24, 2004 Fares and Ticketing Course AMADEUS PHILIPPINES Salcedo Village, Makati City
- Feb 10 – 13, 2003 BASIC RESERVATION COURSE ABACUS Philippines Grade – 91.1%
- Jan 20-23, 2003 BASIC RESERVATION COURSE AMADEUS Philippines Salcedo Village, Makati City
- Feb 14 -26, 2020 BASIC SAFETY COURSE Philippine Nautical Training Institute - Manila -Personal Survival Techniques -Fire Prevention and Fire Fighting -Elementary First Aid -Personal Safety and Social Responsibility