Mariel Rocafor
Cuenca
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Professional with strong background in social media strategy and content creation. Skilled in leveraging analytics to drive engagement and optimize campaigns. Known for fostering team collaboration and adaptability in fast-paced environments. Expertise includes digital marketing, community management, and brand development. Consistently delivers measurable results and enhances online presence.
Overview
9
9
years of professional experience
Work History
Social Media Manager
Matimco Inc.
09.2025 - Current
- Developed and implemented social media strategies to enhance brand visibility and engagement.
- Managed content Calendar for their FB page.
- Analyzed social media metrics to refine campaigns and improve audience targeting.
- Collaborated with cross-functional teams to align messaging and promotional efforts.
- Responsible for their Ad Campaign Management, such as set-up, monitoring and optimization of boosted posts and ad campaigns.
- Providing analytics and reporting the Facebook performance monthly.
General Manager
Casa Ysabelle
12.2020 - 09.2025
- Introduced new methods, practices, and systems to reduce turnaround time.
- Developed and maintained relationships with customers and suppliers through account development.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Managed budget implementations, employee reviews, evaluation, training, schedules, and contract negotiations.
- Act as a Marketing Head of the organization. Management of all Sales and Marketing related events.
- Events Planning and Coordination
- Providing market strategies by conducting Competitor scanning and marketing research.
- Developed Marketing briefs for Internal and external partners.
- Managing Social Media Campaign.
- Providing Marketing research and Feasibility.
Marketing Officer
Inkfinity Printing Services
02.2020 - 11.2020
- Creating, Monitoring and Controlling the Sales and Marketing Budget
- Management of Sales Support
- Social Media Management
- Providing Market research and Feasibility
Marketing Assistant
DATEM HOMES INC.
08.2016 - 02.2020
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Compiled product, market, and customer data to generate informed sales and profit projections.
- Created engaging content for Facebook, and Instagram.
- Managing Social Media campaign.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Tracked marketing efforts to monitor results in real-time.
- Management of Sales support
- Sales and Marketing Budget Monitoring and Control.
- Designed all Marketing Collaterals, Billboard, Flyers, Posters, Brochures, Banners and t-shirts.
- Creation of compelling Sellers and Buyers Program.
Education
Bachelor of Science - Business Administration Major in Marketing Mgt
Our Lady of Perpetual Succor College
Marikina City12.2016
Skills
- Proficient in MS office /Adobe Photoshop/Vegas Pro
- Knowledge in using Sketch up
- Entrepreneurial Skills
- Effective leader
- Budget development
- Business Development
- Content scheduling
References
Available upon request.
Timeline
Social Media Manager
Matimco Inc.
09.2025 - Current
General Manager
Casa Ysabelle
12.2020 - 09.2025
Marketing Officer
Inkfinity Printing Services
02.2020 - 11.2020
Marketing Assistant
DATEM HOMES INC.
08.2016 - 02.2020
Bachelor of Science - Business Administration Major in Marketing Mgt
Our Lady of Perpetual Succor College
Trainings and Seminars
- Sales Management Plan Development Crown Regency Hotel July 29, 2019
- Personality Development and Professionalism in the Workplace Workshop ARIVA Academy Philippines Inc. March 14, 20219
- ADOBE-END USER SUMMIT Thunderball, MSI-ESC Complex, Pasig City July 20, 2017
- "MADWORLD" How Creativity Works in Advertising SMX Convention Center February 8, 2016
- REV-UP Leading the Rapid Marketing Race Tanghalang Pasigueño September 29, 2014
- Social Media Management Coursebelt Academy September 4, 2020
- SKETCHUP 3D exterior Modelling and Rendering Fundamentals/Enscape Autodesk Training Center July 26-29, 2021
- Filipino Brand of Service Excellence DOT, Cuenca Batangas June 16, 2022
- Tourism and Green Investment "TOURISM SUMMIT" DOT- Summit Ridge Hotel September 27, 2023